This document summarizes information about two potential target audiences for an indie rock band. It describes an 18-year-old boy who enjoys playing guitar, skateboarding, and going to concerts. It also describes a 16-year-old girl who enjoys makeup, hanging out with friends, and listening to indie, rock, and pop music. The document analyzes where these individuals would fall in terms of typical audience demographics for indie rock bands and how the band could attract these target audiences.

1. 18 year oldboywhoplaysthe guitar and likestosocialise
withhisfriends,he oftenskatesandlikestolearndifferent
trickson it.He enjoyswatchingactionfilmsandlistensto
indie androck music,oftengoingtoconcertsof his
favourites.
He dressesinvintage fashionincludinglayeredshirtsand
dickytrousers…he as mediumlonghairfora boywitha
short undercutandparts the topsparts to the sides.
From myartist he wouldenjoythe bandsstyle of musicand
the lyricsand meaningsconsistedwithinthe songs.Ithink
he’ll enjoyitbecause majorityof the songsare guitarbased,
whichwill relate tohishobby.AnotherreasonIthinkhe’llbe
a bill torelate to the bandis by the waytheydresswhich
similarwayhe dresses.
Him andhisparentswouldprobablyfall intothe NRSsocial
demographicsscale Bmeaninghe isn’tina state of being
bankedandis able togo on oftentripswithfriends.Under
the 4cs he fallsunderthe reformercategory,meaninghe’s
anti-materialisticandsocial aware beingonthe leading
edge.He’salsoveryintellectualandthiscouldbe downto
the fact of havinghighearningparentsanda sturdyhome
life.
Afterresearchingintothe typical audience of indie rockbandssuchas ‘the magicgang’ I foundthatthe typical audience
isfemalesages16-24 witha social grade of ABC. Findingoutthisinformationhasgivenme ideasonhow Ican utilise
specificfeaturestoattractthistype of target audience.TofurthermyresearchI alsolookedat‘Oasis’.Forthisindie
bandI foundthat theirdemographictargetaudience istypicallymalesaged18-24 witha social grade of C2DE. This
showsthat indie musicisdiverseandnotjustlikedbyone sex.Thereforethisopensupawiderrange of ideasand
opportunitiesforfeaturestoputontomy digi-pack.Thishasleadme todecide thatfor myband the target audience
wouldbe mid-teenstoearlyadultsbothmale andfemaleswhoenjoylisteningtoindie,rockandpop music.Thisis
because musicwill be chill andstressreleasingwithmeaningbehindall the lyricsthat’ll relatetoeventsandsituations
that happeninthat eraof life.Itwill be aimedatanyclassbut majorityof listenersIassume wouldbe middle class.

2. Thisis a 16-year-oldgirl whostudying artand designat
college.Inherspare time,she enjoysdoingmakeupand
hangingoutwithher friendsandgoingtothe cinema.she
enjoyslisteningtoindie pop,rockandtop of the charts.
She dressesinthe currentfashionstylesandoccasionally
vintage clothes.Thisincludesturtle necktopsandskinny
jeansor demin-skirt…she haslongdarkwavyhair withlight
highlightsthatfallsjustbelowherbreasts.Hermakeupis
natural withautumncolouredeyeshadow androse redlips.
From myartist she wouldenjoythe appearance of the band
because of theirstyle andthe fact it’sa multi sex band.
She’ll alsoenjoythe songsandlyricsasI thinkshe’ll be able
to relate tosome of them, alsotheymightcalmherand be
easyto listentowhendoingcourseworkasit’sgota
relaxingacoustictoit.
Herself andherparentswouldbe categoryBC1 on the
social scale meaningshe probablyhastoworkto earn her
ownmoneybutif she needssomethingherparentscould
getit. She couldfall underthe aspirer onthe 4cs scale as
she alwayswantsto stayup withfashionandfollowsother
peopleslead.