The target audience for this media text are males and females aged 14-19 from lower social grades living in urban areas like council estates and housing projects in South London. They will use the text to be entertained by and learn about their favorite grime artists. This demographic relates to the struggles of growing up in such environments and finds appeal in grime music as it allows them to feel connected to a "cool" community.

2. My target audience will be of the social
grade D and E and would be males and
females aged 14 – 19. This age is
appropriate for them because this is the
age in which grime music usually attracts.
The target audience will use this media
text to be entertained and informed
about their favourite grime artists .The
target audience will be familiar with urban
living and struggles the youth of today go
through.

3.  The target audience will come from
houses and estates like the images
beside. This is because people who
usually listen to grime come from
these types of areas which are deep
in the UK. It is rare to find fans of
grime from international places
because it isn’t mainstream and it is
rarely found on regular TV and radio
stations. The reason why young
people from these areas like this type
of music is because it gives them a
little fame and it makes them feel as
if they are part of the “cool”
community.

4. Age:17
Gender: Female
Location: Lives in South
London in a dethatched
house
Likes: Going out with friends,
watching TV, talking on the
phone, shopping, partying
No income, black ethnicity,
Christian, full time college
student ,shops in the high
street shops such as Primark
and New Look.

5. Age:15
Gender: Male
Location: Lives in South London in a council
estate
Likes: Listening to rap, going out with friends,
watching TV, playing PS3,shopping
No income, black ethnicity, Christian, high
school student ,

6. Age:18
Gender: Male
Location: Lives in South London
in a council estate
Likes: Free styling in the music
studio with his friends, playing
Xbox, watching TV
No income, black ethnicity,
Muslim, part time college
student