This document discusses strategies for attracting the target audience for a new rock magazine. It describes the target reader as Jonny, a 23-year-old man who enjoys small live music venues and major rock festivals. To attract Jonny and others like him, the magazine cover features a rock artist looking directly at the camera with an attitude that rock fans will appreciate. The magazine also lists featured artists down the side, uses dark colors associated with rock, includes a pull quote from the cover artist, and promises a chance to win tickets to a big concert. An iconic slogan and intriguing photos throughout aim to attract and engage the target rock audience.

1. Who are my target
audience?
For my rock magazine

2. My target audience
Jonny would be the kind of
guy to buy my rock magazine.
He is 23 and in a relationship
he works as a business
executive in an international
company in surrey. He likes to
go to small venues to watch
niche and up and coming
bands but has also watched
many big rock bands like foo
fighters at festivals like
Glastonbury.

3. His Favorite
Bands/Artists
Jonny was brought up listening to bands
such as the police due to them being his
dads favourite band.
His rock hero is Freddy Mercury due to his
love for his music.
He also listens to: The Beatles, The Who,
Queen, Pink Floyd and The Clash.
He has recently bought the Coldplay as
well as The Guns and Roses album.

4. How have I attracted
them visually
By having the artist (Courtney Black) on my
front cover looking straight into the camera
with her tongue out it appeals to my target
audience as it shows straight away that this
is a rock magazine this added to by having
the hand in a classic rock position carried out
throughout the industry and well known for
the genre.
By having the artist look into the camera it
creates the effect of having eye contact with
the audience this makes her look full of
attitude which many rock fans clearly
resonate with being attracted to bands such

5. To Add To This:
I have attracted my target audience by having the names of
the artists featuring in my magazine going down the side of
the cover this will be seen by people such as Jonny and
my target audience and will make them want to read my
magazine as it has many big name artist they will like.
I have attracted my target audience by having the whole of
magazine in a dark colours such as grey, black and red
these colours are typically associated with the rock world,
unlike bright colours like blue or pink. It also gives it a
house style which will give an immediate good impression
as it looks professional. People wont buy a tacky looking
magazine.
I have put a pull quote on the front cover this would attract
the reader as it may relate to them and makes the artist
seem interesting if not the article I hope this will make my
target audience want to read about what Courtney Black
(main artist) has to say. And therefore attracting my target
audience making them buy the magazine.

6. I have attracted my target audience further by
including a chance to win tickets to a huge rock
bands live performance. By putting it in splash it
stands out from the rest therefore attracting my target
audience further especially if they see such a thing in
a store this would make them more tempted to buy
my magazine than any others.
I have attracted my target audience by having an
iconic slogan at the bottom of my magazine. I believe
my target audience will like this as the rock genre is
all about being crazy and rebellious and by stating we
are the biggest magazine they will want to find out
why as well as knowing they're going to get a great
magazine.

7. To Add To This 2:
The photos chosen on my contents page will
attract my target audience with mystery in one an
urban environment in another and guitars in
another. These are all very iconic for the rock
genre and my target audience will love them.
I have attracted my target audience by having an
editors letter that was creative and out of the
ordinary it gave a taste of the style of the
magazine and I feel like because it was different
many would love it as the rock genre is all about
this crazy and weird approach to everything.

8. Tone
I have addressed my target audience in a generally
chatty and joking tone for example in the article
where I introduced the interview with “If you’ve been
living under a rock for the past 5 years and in a cave
for the two before that” this would appeal to my
target audience more than a formal tone as the
majority of rock magazines do such a thing.
I think this will make the magazine look cooler and
this clearly works as magazines such as Kerrang use
an informal tone by talking to you as if you where
their mate, they create this affect by apologizing to
the band when they say something negative about
their music.
Kerrang are one of the most successful magazines
in the world, by using a similar informal tone in my
music magazine I hope to replicate there successes