My target audience is males aged 16-25 who enjoy the metal/rock genre, specifically screamo bands. They attend festivals like Leeds and Download as well as local venues to discover up-and-coming melodic hardcore bands. The music has screaming vocals combined with melodic singing, fast drum beats, and complex guitar riffs. It is a popular but non-mainstream genre. The magazine will focus on both bigger bands and local self-taught bands, using red, yellow, and black colors and a sans serif font. It will be titled "Clash!" or "Riff!" and feature an interview with the writer's brother's melodic hardcore band based in Sheffield called AS Titans Fall.