Jack is an 18-year-old rap fan from London who uses social media to follow underground rappers. He attends rap battles and listens to lesser-known artists. Sally is a 19-year-old music technology student who enjoys going to rap concerts with friends. She frequently uses social media and reads both print and online magazines about music in her free time.

1. Audience Profile
Luke Hanshaw

2. Jack is an 18 year old boy who lives in London, he
 Jack
frequently uses twitter and other social media sites
to keep up to date with his favourite rappers. Jack
goes to a lot of underground rap battles and does
enjoy listening to un heard of rappers. Jack goes to
college and uses public transport so that’s when he
has the time to read existing rap magazines. His
favourite rappers are Krept and Konan and are
normally not known worldwide so he will definitely
enjoy my magazine. Jack normally wears similar
clothing to his idol rappers and shops in true religion,
top man and also other shops with the main brand
consisting of g star and stone island. His favourite
shop is choice.

3. Sally

Sally is an 19 year old student who is studying music
tech at university. Her life is heavily surrounded by
everything to do with music. In her free time she
really enjoys going to rap gigs with a couple of
friends who are all male. She uses Facebook twitter
and Instagram as well very regularly. She likes to
shop at top shop and other shops like choice in
Westfield's. In Sally’s free time she is always on her
laptop and reads a lot of magazines online but she
also buys print magazines from the local shops.
Even though Sally knows the rap industry applies to
the male audience more she still enjoys going to see
people rap.