Synergyandcrossmediaconvergence
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Large media conglomerates like Sony are able to benefit more from synergy and cross media convergence due to their size and ownership of multiple divisions. They can simultaneously release related media products from their film, music, and electronics divisions to promote each other. In contrast, smaller independent companies have fewer related products and divisions to utilize synergy and cross media convergence, putting them at a competitive disadvantage compared to large conglomerates.
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11 synergy symbiosis
Here are definitions of synergy and symbiosis without copying from the document:
Synergy refers to different entities working together cooperatively to create an outcome that is greater than the sum of their individual parts. It involves strategically connecting related areas of entertainment to promote and sell related products.
Symbiosis occurs when different companies partner to promote a range of related products from one source, such as a film or game. Each company licenses rights to create merchandising that promotes the original product, and shares profits.
Some examples of synergy and symbiosis in the video game industry:
Synergy: Game developers partnering with movie studios to create games based on blockbuster films. This expands the audience for both and increases
AS Media Ownership Skyfall and Ill Manors
1) Large conglomerates like Sony have advantages in producing and distributing films due to their financial resources and ability to use cross-promotion across their subsidiaries.
2) Independent films like Ill Manors have difficulties marketing and distributing on a smaller budget without the resources of a major studio.
3) Independent companies try to compete through viral marketing and niche audiences, while conglomerates use extensive global marketing campaigns and product tie-ins.
Synergy Powerpoint
Synergy refers to different entities cooperating together to achieve an outcome greater than what each could achieve alone. It involves synchronizing related areas of entertainment and exploiting various platforms like web, DVDs, and downloads to sell multiple products tied to a single film, such as the film, soundtrack, and video game. Disney and working title films are examples of synergy by selling complementary products through various distribution channels tied to a single movie property.
Synergy and cross media convergence
Synergy refers to the simultaneous release of related products from a company to promote each other. It allows different business divisions within a conglomerate to work together boosting profits. For example, Sony released its Skyfall film, soundtrack, DVD, and video game together so each product promoted the others. Cross-media convergence combines different media like film, television, and websites to distribute content in an integrated way, as seen when Adele's single for Skyfall was released across these platforms. While similar, synergy can involve non-media products like merchandise, giving large conglomerates an advantage over smaller companies in coordinating promotions across multiple divisions.
Media convergence and synergy
Technological convergence refers to different technologies resembling each other and blurring the lines between them, like TVs becoming more like computers. Cross media convergence involves media institutions delivering content across multiple channels. Media synergy occurs when different parts of a media company work together to promote linked products across media.
Tech convergence & prolif of hardware content
Technological convergence and the proliferation of hardware and content have created pressures for media institutions in production, distribution, and exhibition. In production, major studios have more resources to spend on technology and promotion, pressuring independent British film companies. In distribution, majors benefit more from synergies across platforms. In exhibition, audiences now have more options for viewing films which pressures cinemas to improve the viewing experience with new technologies like IMAX and 3D. While this expansion of options is positive for audiences, it also enables piracy and reduces institutional control over audiences.
Media convergence and synergy film
The document discusses media convergence in the film industry. It explains that media convergence occurs when old and new media combine in production, distribution, and exhibition. Examples provided include magazines producing websites, TV creating interactive channels, and films being distributed digitally. The document also discusses how different industries like film, TV, and video games collaborate through media convergence and synergies to create larger effects than working independently.
L2A&1
This document discusses key concepts related to media institutions and the film industry. It begins by defining terminology such as institution, codes and conventions, and ideology. It then focuses on the film industry, discussing the patterns of production, distribution, exhibition and consumption. It notes the contemporary trends of digital distribution and their impact. Finally, it discusses how a study of a production company like Film 4 could link to issues of media ownership, audiences, and practices in the contemporary media landscape.
Recommended
11 synergy symbiosis
Here are definitions of synergy and symbiosis without copying from the document:
Synergy refers to different entities working together cooperatively to create an outcome that is greater than the sum of their individual parts. It involves strategically connecting related areas of entertainment to promote and sell related products.
Symbiosis occurs when different companies partner to promote a range of related products from one source, such as a film or game. Each company licenses rights to create merchandising that promotes the original product, and shares profits.
Some examples of synergy and symbiosis in the video game industry:
Synergy: Game developers partnering with movie studios to create games based on blockbuster films. This expands the audience for both and increases
AS Media Ownership Skyfall and Ill Manors
1) Large conglomerates like Sony have advantages in producing and distributing films due to their financial resources and ability to use cross-promotion across their subsidiaries.
2) Independent films like Ill Manors have difficulties marketing and distributing on a smaller budget without the resources of a major studio.
3) Independent companies try to compete through viral marketing and niche audiences, while conglomerates use extensive global marketing campaigns and product tie-ins.
Synergy Powerpoint
Synergy refers to different entities cooperating together to achieve an outcome greater than what each could achieve alone. It involves synchronizing related areas of entertainment and exploiting various platforms like web, DVDs, and downloads to sell multiple products tied to a single film, such as the film, soundtrack, and video game. Disney and working title films are examples of synergy by selling complementary products through various distribution channels tied to a single movie property.
Synergy and cross media convergence
Synergy refers to the simultaneous release of related products from a company to promote each other. It allows different business divisions within a conglomerate to work together boosting profits. For example, Sony released its Skyfall film, soundtrack, DVD, and video game together so each product promoted the others. Cross-media convergence combines different media like film, television, and websites to distribute content in an integrated way, as seen when Adele's single for Skyfall was released across these platforms. While similar, synergy can involve non-media products like merchandise, giving large conglomerates an advantage over smaller companies in coordinating promotions across multiple divisions.
Media convergence and synergy
Technological convergence refers to different technologies resembling each other and blurring the lines between them, like TVs becoming more like computers. Cross media convergence involves media institutions delivering content across multiple channels. Media synergy occurs when different parts of a media company work together to promote linked products across media.
Tech convergence & prolif of hardware content
Technological convergence and the proliferation of hardware and content have created pressures for media institutions in production, distribution, and exhibition. In production, major studios have more resources to spend on technology and promotion, pressuring independent British film companies. In distribution, majors benefit more from synergies across platforms. In exhibition, audiences now have more options for viewing films which pressures cinemas to improve the viewing experience with new technologies like IMAX and 3D. While this expansion of options is positive for audiences, it also enables piracy and reduces institutional control over audiences.
Media convergence and synergy film
The document discusses media convergence in the film industry. It explains that media convergence occurs when old and new media combine in production, distribution, and exhibition. Examples provided include magazines producing websites, TV creating interactive channels, and films being distributed digitally. The document also discusses how different industries like film, TV, and video games collaborate through media convergence and synergies to create larger effects than working independently.
L2A&1
This document discusses key concepts related to media institutions and the film industry. It begins by defining terminology such as institution, codes and conventions, and ideology. It then focuses on the film industry, discussing the patterns of production, distribution, exhibition and consumption. It notes the contemporary trends of digital distribution and their impact. Finally, it discusses how a study of a production company like Film 4 could link to issues of media ownership, audiences, and practices in the contemporary media landscape.
Synergy and cross media convergence
Here is a 5 sentence paragraph using terminology from the document:
Large companies like Sony benefit more from synergy and cross media convergence than smaller companies due to their size and being conglomerates. As a conglomerate, Sony owns subsidiaries across different media like film studios, record labels, and electronics manufacturers. This allows Sony to leverage synergies between these divisions to promote linked products from its movies, soundtracks, and electronics. Smaller independent companies like those behind Ill Manors lack this vertical integration and diversity of ownership, limiting their ability to coordinate synergistic campaigns. The uneven playing field advantages conglomerates that can utilize their portfolio of companies to maximize profits through cross-promotional opportunities not available to smaller firms.
Synergy And Cross Media Convergence
Synergy refers to different entities working together advantageously, where the whole is greater than the sum of its parts. Media companies exploit various platforms like film, soundtracks, video games, and merchandise based on one property to increase profits. Vivendi Universal, which owns Working Title Films, benefits from synergy across its subsidiaries in film production, distribution, television, music, and other areas to promote its content on multiple platforms.
Synergy Powerpoint
Synergy in business occurs when the value of combined products or assets is greater than the sum of their individual values. In media and film, synergy can take many forms such as product placement, promotional partnerships, spin-offs, merchandise, and vertical integration between parent companies and their subsidiaries. This allows large media conglomerates to cross-promote their films, TV shows, games, and other products to multiply profits. Synergy is a key strategy for major studios to market their films and take advantage of corporate partnerships.
Synergy
1. Synergy is when different elements of a media company work together to promote interlinked products, creating a greater effect than if they were promoted individually.
2. Disney is a prime example of synergy, with its films, soundtracks, toys, theme parks, and stores all promoting each other.
3. The Harry Potter franchise also utilized synergy through various Warner Bros. owned channels and labels promoting the films.
Warner Bros. Synergy and Convergence
Warner Bros. is a subsidiary of Time Warner that produces films, television, music, and video games. It utilizes synergy between its subsidiaries and collaborations with other companies to maximize profits from its films. Some advantages include reaching wider audiences, profiting after theatrical release from DVDs and merchandise. Challenges include integrating different company cultures and smaller companies struggling to compete against large marketing campaigns.
Media convergence and synergy
Here are my findings from analyzing the marketing and promotional material for The Harry Potter series and This is England:
- The Harry Potter print poster features the main characters and is clearly aimed at a young audience, capitalizing on the popularity of the book series.
- Extensive marketing across multiple Warner Bros. properties like TV channels, music, and books shows synergy. The film soundtracks being released on record labels owned by the studio also demonstrates synergy.
- Technological convergence is seen in the ability to watch the films online or on streaming services, as well as purchase soundtrack music digitally. This expands access.
- This is England's marketing featured the gritty coming-of-age story and realist drama
Synergy revision
Sony is classified as a convergence industry because it operates across multiple sectors including film production, television hardware, music production, music distribution, and gaming. Sony uses synergy across its business sectors to increase profits. For example, with Spider-Man, Sony was able to profit from the film, soundtrack, game, DVD, and merchandise. Synergy provides advantages like reducing risk through diversification and reaching wider audiences. However, synergy can also be difficult to achieve in practice and lead to job losses or oligopolies.
Film
This document discusses key concepts related to media conglomerates and convergence in the film industry. It covers how giant media companies vertically and horizontally integrate across different sectors like production, distribution, and exhibition. It also explores technological convergence allowing users to consume media across multiple platforms. Emerging concepts discussed include prosumers who both consume and create media, and new digital technologies and business models in the film industry like video on demand.
Spiderman
Sony used various techniques to promote and profit from the Spiderman film across its different business divisions in a synergistic way:
- The film was distributed by Sony Pictures, the soundtrack featured artists signed to Sony Music labels, and the film was adapted into a video game for PlayStation consoles.
- Sony also benefited from product placements of its own products in the film and profits from related merchandise like toys, clothes and posters that promoted both the Spiderman brand and Sony.
- This vertical and horizontal integration across Sony's film, music, gaming and technology divisions allowed it to converge media platforms and spread the commercial potential of the Spiderman property more widely, while diversifying its business risks. Sony also engaged in
Technological convergence
Technological convergence refers to previously separate technologies integrating to work together synergistically. This convergence is changing how media is created, consumed, learned from, and interacted with. Technologies like phones, cameras, and computers now share resources and combine features in new devices. Media industries have also diversified production and distribution across multiple media platforms online and through different devices. Overall, technological convergence is resulting in a multi-level media world where information and communication technologies are continually adapting to user demands.
Cross Media Convergence & Synergy
This document discusses cross media convergence and synergy. Cross media convergence involves operating across different media platforms, such as an artist working in multiple mediums. It creates synergy when products or services coming together generate mutual benefit through cross promotion and new revenue streams. Music videos are an example of cross media convergence, becoming an important promotional product for artists to generate more opportunities across media.
Film distribution introduction
The document discusses company structures in the film industry, including conglomerates, horizontal integration, and vertical integration. It then focuses on distribution, explaining that distribution involves getting films shown and promoted between production and exhibition. The major distributors that control most film distribution are identified as United International Pictures, Warner Brothers, Buena Vista, 20th Century Fox, and Sony.
Synergy in the Film Industry
Synergy refers to different elements of a media company working together to promote interlinked products. Disney is a good example, with its films promoting DVDs, soundtracks, toys and more. For Harry Potter, the film was promoted across various Warner Bros. owned channels and labels. Synergy is important for Hollywood blockbusters which are developed into multimedia franchises spanning films, games, books and theme park attractions to drive revenue from various streams.
Revision 2
1. The document discusses issues around media ownership, cross-media convergence and synergy, and new technologies in film production, distribution, and consumption.
2. It explores how the proliferation of hardware and content affects both media institutions and audiences, and the importance of technological convergence.
3. International and global media institutions' targeting of national and local audiences, specifically British audiences, is also examined.
Sectionbaudiences
The document discusses key aspects of the film industry process including production, distribution, and exhibition. It explains that production involves pre-production, production, and post-production. Distribution involves marketing and getting copies of films to exhibitors, who then show the films to audiences in cinemas or homes. The film industry aims to achieve synergy across production, distribution, and related products through various forms of ownership models and convergence.
Section b synergy
Here is a short paragraph explaining synergy:
Synergy refers to the way that different elements of a media company work together to promote related products across multiple platforms. When a film is released, the studio aims to capitalize on synergy by promoting things like the soundtrack, video game, theme park experiences, and merchandise that are tied to the film franchise. Each distinct product is meant to promote the others through cross-promotion, creating an interconnected web. This allows the media company to maximize profits from a successful property by expanding it across different business divisions and media.
Skyfall website
The Skyfall website utilizes social media and different country-specific websites to market the film globally and generate free publicity. It provides clips and stills from the film, opportunities to register for updates, and shares content across platforms like Facebook and Twitter to encourage viral sharing of information about the movie among interested audiences. The website also promotes partnerships, soundtrack information, and avenues for audience participation to converge multiple promotional strategies.
2.technical terms
This document discusses different types of media ownership including private, public, multinational, independent, conglomerate, horizontal integration, and vertical integration. Private ownership relies on advertising funding and targets specific audiences. Public service like the BBC is funded by license fees to provide universal content. Multinational companies own assets across countries. Independents receive limited funding while conglomerates have more resources. Horizontal integration shares risks across companies while vertical integration relies solely on itself.
Synergy essay
Cross-media convergence and synergy allow major film studios to promote their films across multiple platforms and maximize revenue. Disney is an exemplar of cross-media convergence, owning media across film, television, publishing, music and theme parks. They have mastered using synergy across these platforms to promote their films and franchises like Avengers and Frozen, which are then ubiquitous brands. This cross-promotion helps Disney and other major studios dominate the film industry and box office through large-scale franchises.
Synergyand cross media convergence
The document discusses synergy and cross-media convergence in the film industry. It defines synergy as the simultaneous release of multiple related products to promote each other, like a film and its soundtrack. Cross-media convergence involves combining different mediums, like film, television, and websites. Large media conglomerates can best take advantage of synergy by using all their subsidiary companies to promote linked products. For example, a film studio and record label under the same parent company can work together to promote a film and its soundtrack. The document also discusses how synergy was used for The Hobbit film franchise through related products and marketing across media.
ACER PRODUCTS
Acer was founded in 1976 and is now one of the top five PC vendors worldwide. Their mission is to break down barriers between people and technology through easy-to-use, dependable products. Over the decades, Acer has transformed from a manufacturing company to a globally recognized computer brand that offers a wide range of IT products and services. Today, Acer is the leader in the notebook market in the EMEA region and employs over 5,400 people worldwide with revenues of $7 billion in 2004.
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The document discusses brand awareness and brand equity of Acer laptops. It provides data from surveys measuring consumers' awareness and perception of Acer and other laptop brands like Dell, HP, Sony, and Toshiba. The surveys found that while consumers were aware of Acer, few would recall it as a top brand. Respondents also rated Acer lower than competitors in reliability, customer service quality, value for money, and innovation. The document concludes Acer needs to improve these areas to increase credibility and encourage non-users to consider its laptops.
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Synergy and cross media convergence
Here is a 5 sentence paragraph using terminology from the document:
Large companies like Sony benefit more from synergy and cross media convergence than smaller companies due to their size and being conglomerates. As a conglomerate, Sony owns subsidiaries across different media like film studios, record labels, and electronics manufacturers. This allows Sony to leverage synergies between these divisions to promote linked products from its movies, soundtracks, and electronics. Smaller independent companies like those behind Ill Manors lack this vertical integration and diversity of ownership, limiting their ability to coordinate synergistic campaigns. The uneven playing field advantages conglomerates that can utilize their portfolio of companies to maximize profits through cross-promotional opportunities not available to smaller firms.
Synergy And Cross Media Convergence
Synergy refers to different entities working together advantageously, where the whole is greater than the sum of its parts. Media companies exploit various platforms like film, soundtracks, video games, and merchandise based on one property to increase profits. Vivendi Universal, which owns Working Title Films, benefits from synergy across its subsidiaries in film production, distribution, television, music, and other areas to promote its content on multiple platforms.
Synergy Powerpoint
Synergy in business occurs when the value of combined products or assets is greater than the sum of their individual values. In media and film, synergy can take many forms such as product placement, promotional partnerships, spin-offs, merchandise, and vertical integration between parent companies and their subsidiaries. This allows large media conglomerates to cross-promote their films, TV shows, games, and other products to multiply profits. Synergy is a key strategy for major studios to market their films and take advantage of corporate partnerships.
Synergy
1. Synergy is when different elements of a media company work together to promote interlinked products, creating a greater effect than if they were promoted individually.
2. Disney is a prime example of synergy, with its films, soundtracks, toys, theme parks, and stores all promoting each other.
3. The Harry Potter franchise also utilized synergy through various Warner Bros. owned channels and labels promoting the films.
Warner Bros. Synergy and Convergence
Warner Bros. is a subsidiary of Time Warner that produces films, television, music, and video games. It utilizes synergy between its subsidiaries and collaborations with other companies to maximize profits from its films. Some advantages include reaching wider audiences, profiting after theatrical release from DVDs and merchandise. Challenges include integrating different company cultures and smaller companies struggling to compete against large marketing campaigns.
Media convergence and synergy
Here are my findings from analyzing the marketing and promotional material for The Harry Potter series and This is England:
- The Harry Potter print poster features the main characters and is clearly aimed at a young audience, capitalizing on the popularity of the book series.
- Extensive marketing across multiple Warner Bros. properties like TV channels, music, and books shows synergy. The film soundtracks being released on record labels owned by the studio also demonstrates synergy.
- Technological convergence is seen in the ability to watch the films online or on streaming services, as well as purchase soundtrack music digitally. This expands access.
- This is England's marketing featured the gritty coming-of-age story and realist drama
Synergy revision
Sony is classified as a convergence industry because it operates across multiple sectors including film production, television hardware, music production, music distribution, and gaming. Sony uses synergy across its business sectors to increase profits. For example, with Spider-Man, Sony was able to profit from the film, soundtrack, game, DVD, and merchandise. Synergy provides advantages like reducing risk through diversification and reaching wider audiences. However, synergy can also be difficult to achieve in practice and lead to job losses or oligopolies.
Film
This document discusses key concepts related to media conglomerates and convergence in the film industry. It covers how giant media companies vertically and horizontally integrate across different sectors like production, distribution, and exhibition. It also explores technological convergence allowing users to consume media across multiple platforms. Emerging concepts discussed include prosumers who both consume and create media, and new digital technologies and business models in the film industry like video on demand.
Spiderman
Sony used various techniques to promote and profit from the Spiderman film across its different business divisions in a synergistic way:
- The film was distributed by Sony Pictures, the soundtrack featured artists signed to Sony Music labels, and the film was adapted into a video game for PlayStation consoles.
- Sony also benefited from product placements of its own products in the film and profits from related merchandise like toys, clothes and posters that promoted both the Spiderman brand and Sony.
- This vertical and horizontal integration across Sony's film, music, gaming and technology divisions allowed it to converge media platforms and spread the commercial potential of the Spiderman property more widely, while diversifying its business risks. Sony also engaged in
Technological convergence
Technological convergence refers to previously separate technologies integrating to work together synergistically. This convergence is changing how media is created, consumed, learned from, and interacted with. Technologies like phones, cameras, and computers now share resources and combine features in new devices. Media industries have also diversified production and distribution across multiple media platforms online and through different devices. Overall, technological convergence is resulting in a multi-level media world where information and communication technologies are continually adapting to user demands.
Cross Media Convergence & Synergy
This document discusses cross media convergence and synergy. Cross media convergence involves operating across different media platforms, such as an artist working in multiple mediums. It creates synergy when products or services coming together generate mutual benefit through cross promotion and new revenue streams. Music videos are an example of cross media convergence, becoming an important promotional product for artists to generate more opportunities across media.
Film distribution introduction
The document discusses company structures in the film industry, including conglomerates, horizontal integration, and vertical integration. It then focuses on distribution, explaining that distribution involves getting films shown and promoted between production and exhibition. The major distributors that control most film distribution are identified as United International Pictures, Warner Brothers, Buena Vista, 20th Century Fox, and Sony.
Synergy in the Film Industry
Synergy refers to different elements of a media company working together to promote interlinked products. Disney is a good example, with its films promoting DVDs, soundtracks, toys and more. For Harry Potter, the film was promoted across various Warner Bros. owned channels and labels. Synergy is important for Hollywood blockbusters which are developed into multimedia franchises spanning films, games, books and theme park attractions to drive revenue from various streams.
Revision 2
1. The document discusses issues around media ownership, cross-media convergence and synergy, and new technologies in film production, distribution, and consumption.
2. It explores how the proliferation of hardware and content affects both media institutions and audiences, and the importance of technological convergence.
3. International and global media institutions' targeting of national and local audiences, specifically British audiences, is also examined.
Sectionbaudiences
The document discusses key aspects of the film industry process including production, distribution, and exhibition. It explains that production involves pre-production, production, and post-production. Distribution involves marketing and getting copies of films to exhibitors, who then show the films to audiences in cinemas or homes. The film industry aims to achieve synergy across production, distribution, and related products through various forms of ownership models and convergence.
Section b synergy
Here is a short paragraph explaining synergy:
Synergy refers to the way that different elements of a media company work together to promote related products across multiple platforms. When a film is released, the studio aims to capitalize on synergy by promoting things like the soundtrack, video game, theme park experiences, and merchandise that are tied to the film franchise. Each distinct product is meant to promote the others through cross-promotion, creating an interconnected web. This allows the media company to maximize profits from a successful property by expanding it across different business divisions and media.
Skyfall website
The Skyfall website utilizes social media and different country-specific websites to market the film globally and generate free publicity. It provides clips and stills from the film, opportunities to register for updates, and shares content across platforms like Facebook and Twitter to encourage viral sharing of information about the movie among interested audiences. The website also promotes partnerships, soundtrack information, and avenues for audience participation to converge multiple promotional strategies.
2.technical terms
This document discusses different types of media ownership including private, public, multinational, independent, conglomerate, horizontal integration, and vertical integration. Private ownership relies on advertising funding and targets specific audiences. Public service like the BBC is funded by license fees to provide universal content. Multinational companies own assets across countries. Independents receive limited funding while conglomerates have more resources. Horizontal integration shares risks across companies while vertical integration relies solely on itself.
Synergy essay
Cross-media convergence and synergy allow major film studios to promote their films across multiple platforms and maximize revenue. Disney is an exemplar of cross-media convergence, owning media across film, television, publishing, music and theme parks. They have mastered using synergy across these platforms to promote their films and franchises like Avengers and Frozen, which are then ubiquitous brands. This cross-promotion helps Disney and other major studios dominate the film industry and box office through large-scale franchises.
Synergyand cross media convergence
The document discusses synergy and cross-media convergence in the film industry. It defines synergy as the simultaneous release of multiple related products to promote each other, like a film and its soundtrack. Cross-media convergence involves combining different mediums, like film, television, and websites. Large media conglomerates can best take advantage of synergy by using all their subsidiary companies to promote linked products. For example, a film studio and record label under the same parent company can work together to promote a film and its soundtrack. The document also discusses how synergy was used for The Hobbit film franchise through related products and marketing across media.
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Acer was founded in 1976 and is now one of the top five PC vendors worldwide. Their mission is to break down barriers between people and technology through easy-to-use, dependable products. Over the decades, Acer has transformed from a manufacturing company to a globally recognized computer brand that offers a wide range of IT products and services. Today, Acer is the leader in the notebook market in the EMEA region and employs over 5,400 people worldwide with revenues of $7 billion in 2004.
Acer
The document discusses brand awareness and brand equity of Acer laptops. It provides data from surveys measuring consumers' awareness and perception of Acer and other laptop brands like Dell, HP, Sony, and Toshiba. The surveys found that while consumers were aware of Acer, few would recall it as a top brand. Respondents also rated Acer lower than competitors in reliability, customer service quality, value for money, and innovation. The document concludes Acer needs to improve these areas to increase credibility and encourage non-users to consider its laptops.
Acer Inc
Acer is a Taiwanese multinational electronics company that was founded in 1976 and is now the third largest personal computer manufacturer in the world. It produces desktops, laptops, servers, displays, and other electronics. Acer has subsidiaries around the world, including in Australia, India, Europe, and North America. It has faced some controversies over patent infringement lawsuits. Acer sells its products under several brands and also sponsors sports teams like Formula One racing.
Acer
Acer began in 1976 in Taiwan as a small distributor of IT products with 11 employees and $25,000 in capital. By 2009, Acer had grown to become a global leader in PCs with over 6,000 employees and $805 million in capital through its acquisition of Gateway, E-Machines, and Packard Bell. Acer's business model focused on high quality, affordable products through decentralized production and local operations while centralizing R&D. However, Acer faced threats of strong competitors and a fast-changing industry. Recommendations included relocating factories closer to markets, pursuing vertical integration through Acer stores, and focusing on growth opportunities in Africa.
Changing the course at acer ..case study
Acer went through many challenges in becoming the third largest PC manufacturer, including losing U.S. market share to cheaper competitors. In the late 1990s, Acer implemented three strategic decisions - decentralizing into 21 business units, adopting a client-server structure, and using a fast food assembly model. In the 2000s, Acer split branding and OEM businesses, focused on fewer products and markets, and introduced tablet PCs in Asia. It restructured into Wistron, Acer Inc., and BenQ to focus on manufacturing, marketing, and other products respectively. Acer's decisions were aimed at adapting to changing environments and markets.
ACER CASE STUDY SOLUTION
The document provides an overview of the history and growth of Acer from 1976 to 2012. It discusses key events such as Acer becoming the 2nd company to develop 32-bit PCs in 1986. It also outlines Acer's expansion through acquisitions and IPOs in the late 1980s. Graphs show increases in Acer's sales, income, employees and market share over this period. The leadership and management styles of Stan Shih and Leonard Liu who served as CEOs are compared. Finally, the current state of Acer as a global leader in PCs and other technology is presented.
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Similar to Synergyandcrossmediaconvergence
Synergy and convergence
Synergy refers to releasing related products simultaneously to boost sales across media. For example, a conglomerate like Sony can promote linked products owned by its different companies. Media convergence also occurs when industries collaborate, such as Adele promoting her "Skyfall" single from the James Bond film across music, film, and branded partnerships with companies like Heineken and Coca-Cola.
Synergy And Convergence
Synergy refers to different entities working together advantageously, where the whole is greater than the sum of its parts. Media companies exploit various platforms like film, soundtracks, video games, and merchandise based on one property to increase profits. Vivendi Universal, which owns Working Title Films, benefits from synergy through its ownership of production studios, distribution networks, television channels, and converged technologies that allow distribution of content across multiple platforms.
The film industry new
The document discusses key concepts related to the film industry, including the three main sectors of production, distribution, and exhibition. It defines important terms like horizontal and vertical integration, convergence, and synergy. It provides guidance on preparing for an exam on institutions and audiences, focusing on understanding the relationships between media organizations and their target audiences. Students are instructed to choose a media industry for a case study analysis and potential exam questions may address the effects of new technologies on institutions and audiences or the relationship between institutions and audiences in a media industry.
Convergence
The document discusses convergence, synergy, and symbiosis in media and film. Convergence refers to integrating different media platforms into single devices like the iPhone. Synergy means different entities working together advantageously, like linking a film to soundtrack and video game sales. Symbiosis is when companies collaborate to promote related products from one source, such as Disney licensing its characters. The document then discusses how media conglomerate Vivendi Universal exploits convergence and synergy across its platforms in water, phones, publishing, music, and films to integrate and maximize profits from various media products.
Film institutions and audiences
The document discusses the film industry process from development through distribution. It begins with the four main stages of a film: production, distribution, marketing, and exhibition. Production includes developing the script, pre-production, shooting, and post-production. Distribution gets the film to audiences through deals with cinemas. Marketing promotes the film. Exhibition is how audiences view the film. The six major Hollywood studios that dominate the industry through ownership are Disney, Warner Bros., Fox, Universal, Sony, and Paramount. Ownership occurs through horizontal integration of acquiring similar companies, and vertical integration of owning all aspects of filmmaking under one parent company.
Film distribution
The document provides an overview of key concepts related to film distribution, including:
1) It defines film distribution as everything that happens between production and exhibition, including acquiring legal rights, marketing, and releasing prints/files to cinemas and stores.
2) It discusses major distributors that control much of the industry through vertical and horizontal integration, as well as the top 5 distributors in the UK.
3) It explains important distribution concepts like local distribution, the advantages of major studios over independent producers, and the transition to digital distribution and projection.
Introduction into production distri market
Here is a recap of the key terms:
- Production: The creation of the film including pre-production, filming, and post-production. Done by a production company.
- Subsidiary: A smaller company owned by a larger parent company.
- Distribution: Getting the film to cinemas/homes through physical copies/marketing. Done by a distributor.
- Marketing: Raising audience awareness of a new film release. Done by distributors.
- Exhibition: Showing the film to audiences in cinemas or homes. Done by cinemas/retailers.
- Horizontal Integration: When a parent company owns multiple companies at the same stage of film industry
Media convergence and synergy film2
The document discusses media convergence in the film industry, which involves combining old and new media in production, distribution, and exhibition. It provides examples like magazines producing websites, TV creating interactive channels, and films being distributed digitally. Media convergence can also involve collaborations between industries like film and music. Synergy is when two or more entities have a larger combined effect and is seen in production through collaborations, and in distribution through coordinated release of related products. The film Quantum is used as an example where production involved 3D specialists, distribution released related beer and perfume, and marketing involved cross-promotion with Sony games. Attack the Block also used online and radio convergence for its campaign. Large companies have an advantage in synergizing efforts across
Vertical & horizontal integration
This document discusses different types of integration in the film industry: vertical integration where a company owns production, distribution, and exhibition; horizontal integration where a company expands into other areas of the industry; and synergy, where products are promoted within films. It provides the example of how Sony used these integration strategies for the film Casino Royale, with Sony phones, laptops, and cameras featured and the film distributed by Sony-owned companies. Casino Royale also exhibited horizontal integration through involvement of other production companies like MGM.
Introduction to film distribution
The document discusses different company structures in the film industry such as conglomerates, horizontal integration, and vertical integration. It also examines the role of distribution companies in getting films from production to exhibition by organizing certification, securing exhibition outlets, arranging prints and marketing. The major film distributors that control around 90% of the market in the UK are United International Pictures, Warner Brothers, Buena Vista, 20th Century Fox, and Sony.
Effects on warp and working titles
Working Titles and Warp Pictures both benefit from cross-media convergence and synergy. Working Titles produces films that Universal Studios then distributes widely through various owned channels. Warp Pictures benefits from partnerships that help with funding and word-of-mouth marketing. New technologies lower production and distribution costs, increasing competition but also offering both companies new low-cost distribution avenues like digital streaming.
Institutions
The document discusses different types of media institutions and how they operate. It defines institutions as companies that control or regulate media. It describes how conglomeration occurs when institutions merge to form larger entities. Vertical integration is discussed as when an institution owns each part of the production and distribution process. The advantages and disadvantages of integration and conglomeration are considered. Synergy and cross-promotion between related media products is also outlined.
Case study illmanors
The document provides information about the 2012 British crime drama film Ill Manors, including its storyline about drug dealers and prostitutes in London, director Ben Drew, cast including Riz Ahmed and Ed Skrein, 18 rating, and production companies including Microwave and BBC Films. It discusses the film's budget of £100,000 and box office revenue of £453,570 in the UK. It also describes how the film benefited from synergy and cross-media convergence with the simultaneous release of Plan B's soundtrack album which reached #1 on the UK album charts, helping to promote and advertise the film.
Intro to case studies
The document discusses key concepts related to the film industry, including production, distribution, marketing, and exhibition. It provides examples of different types of film production models, from large Hollywood studio productions to independent films. It also defines important terms like cross-media convergence, synergy, technological convergence, and new media technologies. The document appears to be teaching materials that provide background information on the film industry and media institutions for an exam.
Synergy and cross_media[1]
Working Title Films utilizes synergy by leveraging its ownership by Universal Films and NBC Universal to market and distribute its films across multiple platforms. As part of a large media conglomerate, Working Title Films can produce and distribute television shows and films through Universal's production studios and distribution networks. It can also promote its content through NBC's television channels and theme parks. This level of integration allows Working Title Films to exploit various related products from one film across different outlets to increase profits.
Section b g322 sow
This document provides an overview of key concepts related to institutions and audiences in the film industry for an exam. It discusses production, distribution, marketing and technologies. It lists past exam questions focusing on these areas and how global institutions target national audiences. Case studies on specific media are emphasized to understand processes of production and distribution, and the impact of convergence and digital technologies on institutions and audiences. Key terms like audience, institution, and synergy are also defined.
Synergy and Cross Media Convergence
Synergy involves simultaneously releasing related products across different media to promote each other. This has a larger promotional effect than releasing a single product alone. Conglomerate companies like Sony can effectively use synergy by owning various smaller companies and mediums. Cross media convergence combines two or more mediums, such as TV, film, websites, during the production, distribution or exhibition of content, like when Adele's song promoted the film Skyfall across different industries and platforms. Old and new media also converge as magazines produce websites and TV incorporates interactive elements.
lesson 4
The document discusses key concepts related to the film industry, including production, distribution, marketing, and exhibition. It provides definitions and examples of how films move through these stages, from being produced, to being distributed and marketed in cinemas and home formats, and consumed by audiences. It also uses the 2006 film Kidulthood as a case study to illustrate these concepts, such as how it was produced with a small budget and found greater success on DVD than in cinemas.
The film industry today jtw key terms
The major studios dominate film production, distribution, and exhibition through vertical and horizontal integration within large media conglomerates. They produce and distribute big-budget blockbusters to mass audiences. Independent studios produce and distribute smaller, art house films but many are being acquired by the majors. The majors exploit multiple distribution windows and use cross-promotional synergies to maximize profits from successful films. They widely release films through multiplex theaters and spend heavily on marketing. Independents struggle to access distribution and exhibition and rely on film festivals and word-of-mouth for success.
Viacom
Viacom is a large media conglomerate that owns television stations and cable channels like MTV, Nickelodeon, and Comedy Central. It also owns film studio Paramount Pictures and publishing companies. Viacom uses its various media properties like television and radio to promote its films. As a large multi-media company, it benefits from horizontal integration across industries, cross-media convergence on platforms, and symbiotic relationships between its film and toy divisions that boost each other's sales.
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The document discusses Jean Baudrillard's concept of hyperreality and how living in a postmodern society influenced by mass media can distort our perception of reality. Baudrillard believed that media simulations of reality become so idealized that they surpass reality and influence how we see the world. This can lead to feeling that our real lives do not measure up to the artificial realities portrayed in media. The document uses examples like highly produced war coverage and advertisements to illustrate these concepts.
Media langauage
This document discusses how meaning is constructed in media through the use of signs and symbols. It introduces concepts from semiotics such as the signifier/signified relationship and how denotation versus connotation influence audience interpretation. Various film and media theorists are mentioned who contribute to understanding how codes, conventions and organization of signs can encode particular messages. The document advises to analyze one's own media work by discussing specific examples of how micro-level elements like mise-en-scene, camerawork and editing were used to construct meaning and representation for the intended audience.
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Collective identity refers to a sense of belonging to a group that transcends individual identity. Media representations can influence collective identity formation as audiences draw on media depictions to understand themselves and others. While early theories viewed audiences as passive, current research recognizes audiences as active in decoding and making meaning from media representations according to their own experiences. Identity is constructed through social interactions and media provides resources for thinking about oneself and possible lifestyles, though lived experiences have a stronger influence than media alone.
Sectionb case
The document discusses the film industry, including the key stages of production, distribution, and exhibition. It provides details on how films are financed through investors and the risks investors consider. Case studies of The Dark Knight and Shifty are examined in terms of their production, marketing, distribution, and how they navigated the film industry. The challenges of low-budget British films are also reviewed in comparison to big-budget Hollywood blockbusters.
Sectionb case
This document provides information about the film industry, including the processes of production, distribution, and exhibition. It discusses how films are financed through investors and the risks involved in film production. Case studies of The Dark Knight and Shifty are examined in terms of their production, distribution, marketing, and the challenges of low-budget filmmaking. The roles of institutions such as Warner Bros, Metrodome, the UK Film Council and BFI in the film industry are also summarized.
G321evaluationtechniques
The document provides guidance for students on how to structure and present their responses to 7 questions evaluating their media production project. It recommends using a variety of presentation methods like PowerPoint, Word documents, videos, avatars, and websites. For each question, students should demonstrate their skills, keep responses concise, and include relevant examples, links and references to support their points. The questions address genre conventions, representation, target audience, marketing, technical skills learned, and improvements from preliminary work.
Introduction to ci2
Representation involves interpreting reality and re-presenting it to an audience through media. All media goes through this mediation process of selecting what to show and how to show it. Representations are shaped by the opinions of their producers and the context of the society in which they are presented. Audience cultivation theory suggests that media representations have gradual, long-term effects on audiences by reinforcing social values.
Model answer collective identity
Collective identity refers to how people define themselves based on their group memberships. This document discusses media representations of young people and their influence on collective identity. It analyzes how historical films and TV shows often portrayed delinquent youth in a negative way that reinforced societal norms. Contemporary media still tends to represent youth negatively and in a way that increases the perception they need control. However, audiences can interpret media in different ways, and social media now allows young people more ability to construct their own representations and challenge dominant narratives. The future impact of media on collective identity likely depends on navigating the blurred lines between reality and hyperreality in a digital age.
Baudrillard
Jean Baudrillard was a French theorist who analyzed signs and symbols in culture. He believed that in postmodern society, signs and media no longer represent reality but instead create simulations and hyperreality that blur the lines between real and fictional. According to Baudrillard, we live in a world where signs reflect other signs and claims to reality are themselves artificial constructions. Contemporary media play a role in alienating us from the real world and reflecting the views of powerful groups through language and ideology. This has generated a spectacular simulated world that reality cannot match.
Medialanguage
This document provides an overview of media language and semiotics. It defines key terms like denotation and connotation, signifiers and signifieds. Semiotics is introduced as the study of signs and how they construct meaning. Roland Barthes expanded on this, arguing that media texts have denotative and connotative meanings and encode particular messages and ideologies. Examples are provided of analyzing signs and meanings in advertisements and media texts. The document stresses that meaning is interpreted and context is important. It encourages analyzing one's own media through this semiotic lens.
Collective identities
Collective identities provide a sense of inclusion and differentiation for individuals. They help people establish a positive self-concept through identification with and comparison between social groups. Collective identity refers to a group membership that shapes personal identity, and may even trump other aspects of personal identity at times. Through social activities and participation in groups, individuals gain a sense of belonging and identity beyond themselves.
In his 2000 work
This document discusses how social media enabled communication networks that facilitated organization during the Egyptian uprising against Mubarak in 2011 and the London riots in 2011. It explores both the positive and negative ways social media can empower groups. On one hand, social media allows rapid information sharing that can help organize political resistance or criminal plans. However, it also lowers barriers to expression, creates opportunities for marginalized voices, and fosters social connections through participatory culture.
Genretheory
This document discusses genre theory and defines genres as groupings of texts that share conventions of content, form, themes, and style. While genres have common identifiable elements, the boundaries between genres are fluid as they evolve over time and individual texts can blend elements of multiple genres. Genres aid communication between creators and audiences by establishing expectations, but allow for new interpretations within traditional frameworks. Key components used to define genres include settings, characters, narratives, iconography, and stylistic elements.
Mediatheoriesandtexts
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1) Gramsci's theory of cultural hegemony which holds that the middle class dominates society by presenting its values as normal and natural, with other classes accepting these values.
2) Theories that the media promotes the ideas of the ruling class to maintain this hegemony and distract/trap the working classes.
3) Gramsci also viewed hegemony as constantly struggling with alternative representations challenging dominant perceptions.
4) The document discusses applying these theories to analyze the representation of social classes in various media texts.
1bnarrative
This document discusses different theories and concepts related to narrative structure. It begins by distinguishing between a story and a narrative, with a story being the events and a narrative being how the story is told. It then covers various structural elements of narratives including genre, character, form, and time. Common narrative structures like linear, open and closed are defined. The document also summarizes theories from Roland Barthes, Vladimir Propp, Claude Levi-Strauss, Joseph Campbell, and Tzvetan Todorov on narrative codes, character types, binary oppositions, archetypes, and equilibrium models of narrative.
1 b audience
The document discusses theories of audience in media studies. It describes three main theories: the effects model which sees audiences as passive, the uses and gratifications model which sees audiences as active, and the reception model which examines how media texts are encoded and decoded. It also provides context on these theories and notes they were developed before modern media so may be outdated today.
1brepresentation
Representation refers to how media producers portray realities, people, places, and events to an audience through various creative and technical choices. All media goes through a process of mediation where the raw reality is interpreted and re-presented. Even reality television involves carefully selecting housemates, camera angles, and scenes to broadcast. Representations can be reflective of reality, intentional to convey a specific meaning, or constructionist by acknowledging how audiences may accept or reject what they see based on their own views. How people and groups are represented through media affects how they are seen and treated by society.
Disney
The Walt Disney Company started in 1923 as a small animation studio founded by Walt and Roy Disney in Hollywood. Today it is one of the largest media and entertainment corporations in the world, owning major film studios, television networks, parks and resorts. Disney produces films across many genres but is known for its animated films, live action films, and franchises. Its film production business includes Pixar Animation Studios and other major film studios.
Semilogy
Semiology is the study of signs and how they construct meaning. It examines the relationship between the signifier, which is the sign in its basic form like a word or image, and the signified, which is the concept or meaning associated with the signifier. Signs can have both denotative meanings based on the literal definition as well as connotative meanings involving cultural associations. How signs are interpreted depends on one's cultural context. There are three types of signifiers: icons that resemble the signified, indexes that have a factual connection, and symbols where the connection is arbitrary like words representing concepts.
Collectiveidentity
This document discusses various theories related to media influence and representation, including cultivation theory, cultural effects theory, pluralism, hegemony, stereotypes, implicit personality theory, social identity theory, and countertypes. It provides definitions and perspectives from theorists such as George Gerbner, Henry Giroux, Stanley Cohen, Richard Dyer, and Henri Tajfel on how media representations can influence audiences and society over time through reinforcement of dominant ideologies and social norms.
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Synergyandcrossmediaconvergence
- 2. Target. • To be able to use the terms synergy and cross media convergence using appropriate terminology in the right context.
- 3. Typical exam question: • What benefits are there when different products come together when a film is produced, distributed and exhibited? • What new experiences do we get? • What are the advantages?
- 4. Synergy • Synergy is the simultaneous (at the same time) release of different products to boost both. • Synergy can be used most often by bigger companies as the different elements them (often a media conglomerate) work together to promote linked products across different media.
- 5. Synergy • Synergy releasing 2 or more products at once that will promote each other • They have a large effect than if just one product existed alone – they have a mutually beneficial relationship. (this means they are symbiotic). • Film / Soundtrack / Phone / Game • Conglomerates (like Sony) are able to use synergy to boost profits because of their diversity – i.e. they own lots of different companies.
- 6. Symbiotic • The film of Skyfall promotes the soundtrack which promotes the DVD which promotes the game which promotes the TV, which promotes the website which promotes the advent calendar which promotes the film etc etc....... • All products are SONY owned. • This is Vertical Integration.
- 7. How does synergy work? • Synergy works when different elements of companies (a media conglomerate does this best) promote each other. • Eg a film studio, record label, video game division all create linked products eg the film, soundtrack, video game. • Each distinct element promotes each other. • Sony can use SYNERGY much more as it is a conglomerate which owns various smaller companies (subsiduaries)
- 8. Synergy • Sony Pictures Entertainment’s Skyfall is released at the same time as the Sony- owned Soundtrack CD. • Ill Manors film is released the same time as Plan B’s CD and soundtrack. • Sony Electronics released a new TV and new adverts featured Skyfall when promoting it • The DVDs would be advertised on the Skyfall or Ill manors website
- 9. Media convergence • The combining of two or more mediums. • Different mediums are TV / film / computer graphics / radio/ website etc • Media convergence in the film industry can happen in production, distribution or exhibition. • It happens when the music industry comes together with the film industry when Adele releases the new single for Skyfall.
- 10. Convergence
- 12. Difference between synergy and cross media convergence • Synergy and cross media convergence are quite similar. • The key difference is that cross media convergence involves media products and synergy can involve non media products eg. merchandise. • The distributors of ‘Ill Manors’ cant use synergy in the same way as Sony can, and this is a major disadvantage. • This is one of the key differences to understand. .....its another example of where it is an uneven playing field between conglomerates and small independent companies.
- 13. Summary: Key terms • Synergy and cross media convergence: 2 or more products being released together to gain exposure from each other’s audience • Tie ins - this isnt really synergy as products are released which have been produced by other companies (other than the production /distribution companies) which are related to the film. • With tie ins, there is not really a symbiotic relationship as its debatable how much publicity the film gets from the products, eg with Tom Ford clothing, the clothes get promoted off the film, but the clothes don’t promote the film in the same way.
- 14. Skyfall • Synergy and cross media convergence: • Film and CD, DVD, game (media related products) • Synergy ONLY - film and Sony watches, TVs, computers that have any links to Skyfall. (not media related products)
- 15. Ill Manors • Synergy and cross media convergence: • Ill Manors film and Plan B CD, the DVD and Blue Rays, the website. • Synergy ONLY: • Any clothing, calenders, that are released at the same time as the film
- 16. Tie ins - Ill Manors • Playing cards • Handbags • T Shirts • Clothing range Adidas • Wallets
- 17. Tie Ins Skyfall • Heinekin • Coca cola • VW • Jaguar • Aston martin • Land rover • Swarkovski • Tom Ford clothing • Omega watches • Barber jackets • Sony Vaio Laptops and TVs
- 18. Can you write a para with 5 bits of terminology to answer this Q... • How do large companies benefit more from synergy and cross media convergence than smaller companies?