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Indian consumers are very much pricing sensitive, too much competition in market, so its assortment planner responsibility to understand the consumer profile of Max consumers and mood.
If consumer don’t find product as per need and taste, they go for another brand.
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Ion Orchard's Survey Analysis on StimuliLeonard Tan
Seeks to understand how various atmospheric stimuli such as digital signage, and ambience (temperature and lighting) might induce shoppers to stay longer or patronise Ion Orchard.
“Impact of Store Atmospheric & Fixtures on Consumer Behavior”VISHWA VARUN
This study aimed at highlighting the impact of environmental factors on the impulse buying behavior of shopper using a Stimulus and response model. In this research, it is identified and explored how factors related to the environment of purchase and emotional states may influence various dimensions of such kind of behavior at Fashion Retail Store in Lucknow, India.
According to the results; consumer's emotions cannot be a mediating factor in the impulse purchase process. The results indicate that seller guidance has a significant impact on the impulse buying. We have concluded also that perceived human crowding influence positively the behavior of Indian shoppers, whereas the time pressure was not approved.
As max is the mass brand it covers middle class and lower middle class consumers, upper middle class go for daily wear clothing’s.
Indian consumers are very much pricing sensitive, too much competition in market, so its assortment planner responsibility to understand the consumer profile of Max consumers and mood.
If consumer don’t find product as per need and taste, they go for another brand.
So right merchandising and trend forecasting .during assortment planning and replenishment ask help for merchandise selection to sale executives of particular region.
Sales people know better regarding old merchandise which is best seller during previous season.
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The study has given very interesting results.
This ppt is to help all those analysts and MBA sitting around analysing something relative to above.
Full strategic case analysis for Apple incorporation including industry , competitor's and firm's self analysis. It covers all the strategic issues facing the industry and Apple inc. as well as the recommended solutions for these issues on business and corporate levels.
The study shows the development on the Apple Inc. mission& vision and the strategic objectives over time.
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Acer Inc
1. Acer Inc.
From Wikipedia, the free encyclopedia
Jump to: navigation, search
Acer Incorporated
Public (TSE: 2353)
Type
1976
Founded
Stan Shih et al.
Founder(s)
Taipei, Republic of China
Headquarters
J.T. Wang, Chairman & CEO of Acer
Group
Key people
Gianfranco Lanci, CEO of Acer[1]
Computer hardware
Industry
Desktops, Laptops, Servers, IT Services,
Handhelds, Monitors, LCD TVs, Video
Products
projectors, Digital cameras
US$ 149.09 billion (2008)
Market cap
▲US$19 billion (2008)
Revenue
▲US$338 million (2006)
Net income
2. 6,554 (2005)
Employees
Acer Computer Australia
Acer India
Acer America Corporation
Gateway, Inc.
Subsidiaries
Packard Bell
eMachines
E-TEN
http://www.acer.com/
Website
Acer Incorporated (LSE: ACID) (traditional Chinese: 宏碁股份有限公司) is a Taiwanese
multinational electronics manufacturer. It owns the largest franchised computer retail chain in
Taipei, Taiwan.[2] Acer is the third largest computer manufacturer in the world (by sales) after
HP and Dell Inc.[3] and its product lineup includes desktops and laptops, as well as personal
digital assistants (PDAs), servers and storage, displays, peripherals, and e-business services for
business, government, education, and home users.
Contents
1 History
2 Operations
o 2.1 Australia
o 2.2 India
o 2.3 Europe, Middle East and Africa
o 2.4 North America
3 Controversy and criticism
4 Acer and Linux
5 Products
6 Brands
7 Sport
8 See also
9 References
10 External links
[edit] History
3. This section may require cleanup to meet Wikipedia's quality standards. Please
improve this section if you can. (August 2008)
Multitech, founded by Stan Shih (施振榮), his wife Carolyn Yeh, and a group of five others in
1976, was renamed Acer in 1987. It began with eleven employees and US$25,000 in capital.
Initially, it was primarily a distributor of electronic parts and a consultant in the use of
microprocessor technologies. The global headquarters is in Hsinchu City, Taiwan. Acer
purchased Texas Instruments' mobile PC (laptop) division in 1997.
In 2000, Acer spun off its manufacturing operation as Wistron Corporation, to focus itself on
branding business. In deciding to support the sales of its product lines through specific marketing
activities that best utilise distribution channels, Acer grew worldwide while its labour force
contracted. In 2002, the pan Acer Group employed 39,000 people supporting dealers and
distributors in more than 100 countries.[citation needed] Revenues reached US$12.9 billion that
year.[citation needed] By 2005, Acer employed 7,800 people throughout the world while maintaining
a global sales and service network. Revenues were US$4.9 billion in 2003[4] and US$11.31
billion in 2006. Acer's North American market share slipped over the past few years while the
European market share has gone up.[5]
In Europe, Acer mounted an association with the Ferrari Formula 1 Team. Prior to this they were
associated with Prost Grand Prix in 2001 and the BAR-Honda team in 2002. Their sponsorship
of Prost was intensive - buying the naming rights to the engine (which was also a Ferrari).
Throughout the 2001 season the team were referred to as Prost-Acer. After Prost folded, Acer
sponsored the BAR team, but in a much smaller way. Acer offer a popular line of premium
laptops and LCD monitors with Ferrari branding. It has recently broadened the scope of its
relationship with Ferrari by announcing it will sponsor the Formula One team until 2008. Acer
has recently introduced the Ferrari line of products to North America, and rolled out a Ferrari-
branded line of PDA devices.
Acer ranks as the world's No. 3 branded PC vendor behind the Hewlett Packard Company and
Dell Inc, recently claiming the No.3 rank from Lenovo. [6] It has surpassed Dell in worldwide
notebook shipments, becoming the world's No. 2 branded notebook vendor.[7]
But it has recently lost its 2nd position to Dell to become 3rd only by a small margin. Moreover
Acer will put renewed efforts in its newly acquired brands to regain its place. [8]
In September 2008, Acer surpassed HP and Dell over worldwide notebook shipment. [9]
On August 27, 2007, Acer announced plans to acquire U.S. based rival Gateway Inc. for US$710
million. J.T. Wang, the company's chairman, said in a statement that the acquisition quot;completes
Acer's global footprint, by strengthening our U.S. presence.quot;[10] In January 2008, Acer
announced that it had acquired a controlling interest of 75% of Packard Bell.[11]
[edit] Operations
4. [edit] Australia
The Australian subsidiary of Acer is Acer Computer Australia (ACA). The subsidiary was
established in 1990. and is currently Australia's third largest personal computer vendor, behind
Hewlett-Packard Australia and Dell Australia and New Zealand. Acer Computer Australia has
Australia's highest overall market share in notebook PC and tablet PC sales. The company is also
Australia's leading PC vendor in government and education markets. Acer Computer Australia
has 480 employees as of 2006.
[edit] India
Acer's subsidiary in India is Acer India, is the vendor in key segments such as education, desktop
computers and low profile notebooks for education purposes. Its headquarter is in Bangalore,
India. Leveraging the vast collective technological resources available - Acer India (Pvt) Ltd.,
was incorporated as a wholly owned subsidiary of Acer Computer International Ltd. on 9th
September 1999.
[edit] Europe, Middle East and Africa
Acer sells in the Europe, Middle East and Africa (EMEA) region in the notebook sector.
Confirming its appearance in the EMEA notebook market, in 2005 Acer ranked among top 10 in
13 countries: Italy, Spain, Austria, The Netherlands, Switzerland, The Czech Republic, Russia,
Portugal, Belgium, Denmark, Poland, Hungary, Slovakia and the Federation of Bosnia and
Herzegovina.
[edit] North America
Acer America Corporation, headquartered in San Jose, California, is a member of the Acer
Group. Acer's R&D, engineering, manufacturing and marketing operations in the United States
and Canada are handled by Acer America Corporation. In September 1990, Acer acquired Altos
Computer Systems, one of the top manufacturers of multiuser and networked UNIX computer
systems for commercial markets. In February 1997, Acer acquired Texas Instruments Mobile
Computing business, including the award-winning TravelMate and Extensa notebook lines,
making Acer the fourth-leading notebook manufacturer in the United States. Acer America's
Canadian office, in Mississauga, Ontario, handles repair of Acer, Gateway, and E-Machine
Notebooks and Desktop PCs. Acer owns Gateway, eMachines and Packard Bell brands in North
America.
[edit] Controversy and criticism
This article's Criticism or Controversy section(s) may mean the article does not
present a neutral point of view of the subject. It may be better to integrate the
material in such sections into the article as a whole.
5. Acer has been the subject of lawsuits, notably from its rival, Hewlett-Packard. According to the
lawsuit, Acer was infringing numerous technological patents, including power management in
notebooks. Unleashed that Acer obtained patent designs which are registered by HP, without any
approval and agreement. HP has filed damage claim of 3.2 Billion U.S. dollars against Acer for
the infringement of patents rights. [12]
Acer America Corporation has previously had an unsatisfactory record with the United States
Better Business Bureau. It currently has a BBB Rating of C-. [13]
[edit] Acer and Linux
Acer has stated that it will be pushing Linux aggressively on its new laptops and notebooks.
They are already heavily promoting Linux for its low cost netbook range out later this year, but
senior staff have said that Acer will also push Linux on its laptops as well. Acer has already
started selling Linux in its Media PC business.[14] Linux support for older Acer laptops is still
variable due to the use of a variety of unsupported chipsets[citation needed].
[edit] Products
Acer Notebook
Acer Aspire 3610 Notebook
Acer Aspire 5520 Notebook
Acer Aspire 4520 Notebook
6. Acer Aspire One
Desktops
Acer Aspire series
Notebooks
Acer TravelMate series
Acer Gemstone series
Tablet PC series
Acer Aspire series
Acer Extensa series
Acer Ferrari series (CPUs: Mobile AMD Turion 64)
Netbook
Aspire One
Personal digital assistants
S Series of Palm OS PDAs
Acer N Series
Automotive navigation systems
Acer e300 series Travel Companion,[15] with Destinator and NAVTEQ maps.
Servers and storage
Acer Altos series
Workstations
Acer PICA
Computer displays
DLP Projectors
Other
Digital cameras
LCD TVs
7. [edit] Brands
Acer
eMachines
Gateway
Packard Bell
E-TEN
Glofiish
[edit] Sport
Acer sponsored the BAR-Honda Formula One racing team in the year 2000. [16] In 2001, Acer
provided sponsorship to the Prost Grand Prix Formula One team, and the team's Ferrari engines
were badged as Acers.
Acer currently sponsors the Ferrari Formula 1 team. In 2003 Acer signed a Gold Partner
sponsorship deal with FC Internazionale - Milano (Inter Milan) Football Club. From January
2007, Acer has become Official Supplier of FC Barcelona. [17] On March 19, 2007, Acer
announced that they will sponsor the Factory Fiat Yamaha Team for the 2007 MotoGP World
Championship season.
There was an agreement beginning on January 1, 2009 which includes the 2010 Winter Olympic
Games in Vancouver and the London 2012 Summer Olympic Games. Under this agreement,
Acer will be listed among the Worldwide TOP Partners for both the Vancouver 2010 Olympic
Winter Games and for the London 2012 Summer Olympics.
[edit] See also
Microprofessor I - Acer's first product
BenQ - formerly Acer CM
ALi - formerly Acer Laboratories Incorporated
AOpen - formerly AcerOpen
ACC (computer company)
List of computer system manufacturers
List of companies in Taiwan
eMachines
Gateway
Packard Bell
E-TEN
ETEN operation system
Linpus Linux
8. [edit] References
1. ^ quot;Gianfranco Lanci is appointed President of Acer Inc., effective January 2005quot; (PDF). Acer.
2004-09-01. http://www.acer.co.in/press/New_President.pdf. Retrieved on 2007-04-27.
2. ^ quot;About Acer - Milestonesquot;. Acer. http://global.acer.com/about/milestones.htm. Retrieved on
2007-07-07.
3. ^ quot;Acer eclipses Lenovo, takes aim at Dellquot;. ITworld.com. 2007-10-26.
http://www.itworld.com/Comp/1181/071026acer/. Retrieved on 2007-10-26.
4. ^ quot;Gianfranco Lanci is appointed President of Acer Inc., effective January 2005quot; (PDF). Acer.
2004-09-01. http://www.acer.co.in/press/New_President.pdf. Retrieved on 2007-04-27.
5. ^ quot;PC market surged in 2005, will settle in 2006quot;. cnet. 2006-01-18.
http://news.com.com/PC+market+surged+in+2005,+will+settle+in+2006/2100-1003_3-
6028454.html. Retrieved on 2007-07-07.
6. ^ quot;Hewlett-Packard Expands PC Market-Share Lead Over Dell in Q3quot;. iSuppli. 2007-11-29.
http://www.isuppli.com/news/default.asp?id=8677. Retrieved on 2007-12-02.
7. ^ quot;Acer slips past dell in worldwide notebook shipmentsquot;. DailyTech/DisplayResearch. 2008-03-
05.
http://www.dailytech.com/Acer+Slips+Past+Dell+in+Worldwide+Notebook+Shipments/article10
963.htm. Retrieved on 2008-03-11.
8. ^ quot;Dell recaptures number two spot in 1Q08 notebook marketquot;. Digitimes/DisplaySearch. 2008-
06-13.
http://www.digitimes.com/NewsShow/MailHome.asp?datePublish=2008/6/13&pages=PR&seq=
202. Retrieved on 2008-06-16.
9. ^ quot;Acer surpasses HP and Dell over worldwide notebook shipment in Septemberquot;.
Digitimes/DisplaySearch. 2008-10-09.
http://www.digitimes.com/NewsShow/MailHome.asp?datePublish=2008/10/8&pages=PD&seq=
231. Retrieved on 2008-10-10.
10. ^ Taiwan's Acer to buy PC maker Gateway - World business - MSNBC.com
11. ^ Acer Buys 75 Percent of Packard Bell making it the 2nd largest computer maker in the world -
Washington Post
12. ^ HP sues Acer again over patents - CNET News.com
13. ^ quot;BBB Reliability Report: Acer America Corporationquot;. Better Business Bureau.
http://austin.bbb.org/WWWRoot/Report.aspx?site=40&bbb=0825&firm=47518. Retrieved on
2008-08-13.
14. ^ quot;Acer bets big on Linuxquot;. Vnunet. 2008-06-04.
http://www.vnunet.com/vnunet/news/2218172/acer-pushes-linux-hard. Retrieved on 2008-07-31.
15. ^ Products & Services - PDA
16. ^ About Acer - News Release
17. ^ About Acer - News Release
[edit] External links
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![Acer Inc.
From Wikipedia, the free encyclopedia
Jump to: navigation, search
Acer Incorporated
Public (TSE: 2353)
Type
1976
Founded
Stan Shih et al.
Founder(s)
Taipei, Republic of China
Headquarters
J.T. Wang, Chairman & CEO of Acer
Group
Key people
Gianfranco Lanci, CEO of Acer[1]
Computer hardware
Industry
Desktops, Laptops, Servers, IT Services,
Handhelds, Monitors, LCD TVs, Video
Products
projectors, Digital cameras
US$ 149.09 billion (2008)
Market cap
▲US$19 billion (2008)
Revenue
▲US$338 million (2006)
Net income](https://image.slidesharecdn.com/acerinc-090329014841-phpapp02/85/Acer-Inc-1-320.jpg)
![6,554 (2005)
Employees
Acer Computer Australia
Acer India
Acer America Corporation
Gateway, Inc.
Subsidiaries
Packard Bell
eMachines
E-TEN
http://www.acer.com/
Website
Acer Incorporated (LSE: ACID) (traditional Chinese: 宏碁股份有限公司) is a Taiwanese
multinational electronics manufacturer. It owns the largest franchised computer retail chain in
Taipei, Taiwan.[2] Acer is the third largest computer manufacturer in the world (by sales) after
HP and Dell Inc.[3] and its product lineup includes desktops and laptops, as well as personal
digital assistants (PDAs), servers and storage, displays, peripherals, and e-business services for
business, government, education, and home users.
Contents
1 History
2 Operations
o 2.1 Australia
o 2.2 India
o 2.3 Europe, Middle East and Africa
o 2.4 North America
3 Controversy and criticism
4 Acer and Linux
5 Products
6 Brands
7 Sport
8 See also
9 References
10 External links
[edit] History](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)