2. RESEARCH:
• Ill Manors is a British film & was released on the 6th of June 2012
• Story line: The lives of four drug dealers, one user and two prostitutes
• It was directed & written by Ben Drew
• Stars: Riz Ahmed, Ed Skrein, Natalie Press ect
• Target audience: 15-25 years of age
• 18 classification
• Locations: Manor Park, London, United Kingdom & London, England, UK
• Genre: Crime, Drama
7. DISTRIBUTION:
• DVD, Blu-Ray, Download and On- Demand.
• The CD: Plan B’s album release of Ill Manors used multiple interesting digital marketing
techniques. The campaign combines both traditional and digital media and was kicked off
by release of a tweet-to-unlock campaign that promoted via digital media and physical
posters than included the hash tag ‘Illmanorsalbum’.
• Marketing using TV spots and a website.
• Digital was at the heart of the campaign.
• The campaign was a mixture of social media, digital and outdoor.
• Plan B released this music video as a protest video to create awareness. Plan B himself
grew up in a council estate before he became noticed in the music industry therefore he
knows how these young people in council estates feel as they are not heard to the public
but discriminated as negative people.
8. DISTRIBUTION:
• CD soundtrack: released as a sound track to the film of the same name, Plan B’s album
went straight to no. 1 in the official UK Album Charts (released in July 2012)
• This was unusual for a CD soundtrack of a rapper to help publicise the film. This was
crucial for the film to do well because it played a key role in advertising.
• Skyfall didn’t need the CD by Adele to do well as much as Ill Manors did.
9. SYNERGY:
• The release of 2 or more products at once that promote each other.
• By having two products released they benefit each other, therefore they have a beneficial
relationship, known as Symbiotic.
• Symbiotic: A film promotes the soundtrack, which promotes the DVD, which promotes the
game, which promotes the TV, which promotes the website, which promotes the advent
calendar, which promotes the film ect.
• For example: the release of a film and a soundtrack.
• In the film Skyfall all products are owned by Sony, this is known as vertical integration.
• Synergy works when different elements of companies promote each other, for example: a
film studio, record label, video game ect.
• Sony can use synergy much more because it’s a conglomerate which owns various
smaller companies (subsiduaries)
10. SYNERGY:
• Sony Pictures Entertainment’s Skyfall is released at the same time as Sony-owned
soundtrack CD.
• Ill Manors film is released the same time as Plan B’s CD and soundtrack.
• Sony electronics released a new TV and new adverts featured Skyfall when promoting it.
• The DVDs would be advertising on the Skyfall or Ill Manors website.
11. MEDIA CONVERGENCE:
• The combining of two or more mediums (media products)
• Different mediuma are TV, film, computer graphics, radio and websites.
• Media convergence in a film industry can happen in production, distribution or exhibition.
• It happens when the music industry comes together with the film industry. For example:
when Adele released the new single for Skyfall.
• Tv industry works with the animation industry.
• Film industry works with the music industry.
• Video game industry works with online media.
12. DIFFERENCE BETWEEN SYNERGY AND CROSS
MEDIA CONVERGENCE:
• Synergy and media convergence are quite similar. However the key difference is that
cross media convergence involves media products and synergy can involve non media
products. For example: merchandise.
13. ILL MANORS SYNERGY & CROSS MEDIA
CONVERGENCE:
• Synergy and cross media convergence: Ill Manors film released with Plan B’s CD, the
DVD and Blu Rays, the website.
• Synergy only: any clothes, calendars, that are released at the same time as the film.
