Synergy involves simultaneously releasing related products across different media to promote each other. This has a larger promotional effect than releasing a single product alone. Conglomerate companies like Sony can effectively use synergy by owning various smaller companies and mediums. Cross media convergence combines two or more mediums, such as TV, film, websites, during the production, distribution or exhibition of content, like when Adele's song promoted the film Skyfall across different industries and platforms. Old and new media also converge as magazines produce websites and TV incorporates interactive elements.

1. SYNERGY AND
CROSS MEDIA
CONVERGENCE
BY EMMA WAITE

2. WHAT IS SYNERGY?
Synergy is the simultaneous (at the same time) release of
different products to boost both.
Synergy can be used most often by bigger companies
(conglomerate institutions)as the different elements work
together to promote linked products across different medias.
Synergy, releasing two or more products at the same time to
promote both and each other.
Releasing at the same time has a larger effect than if just one
product was released alone. They have a mutually beneficial
relationship (symbiotic).
SONY can use synergy much more as it is a conglomerate
which owns various smaller companies

3. SYMBIOTIC
The film Skyfall has a long chain of products released that
benefits all releases.
All the products released to promote Skyfall is owned by
SONY so this is Vertical Integration.
.

4. CROSS MEDIA
CONVERGENCE
The combining of two or more mediums. The different
mediums could be: TV, Film, Computer Graphics, radio,
websites etc.
Media convergence in the film industry can happen in
production, distribution or the exhibition stage.
An example of this is when the music industry comes
together with the film industry, when Adele released her new
single Skyfall.

5. CONVERGENCE (OLD
AND NEW)
Magazines (old media) which have also produced websites
(new media)
TV (old media) which have constructed interactive channels
(new media)
Film (old media) which is now is a downloadable content
(new media)

6. COMBINING OF TWO
OR MORE MEDIUMS