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  • What does this mean for the audiences?
  • What does this mean for the audience?
  • Revision 2

    1. 1. Tuesday 8th June 2010G322 Institutions and Audiences Revision<br />
    2. 2. From Exam Board<br />The issues raised by media ownership in contemporary media practice <br /> <br />The importance of cross media convergence and synergy in production, distribution and marketing.<br /> <br />The technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange<br /> <br />
    3. 3. From Exam Board<br />The significance of proliferation in hardware and content for institutions and audiences<br /> <br />The importance of technological convergence for institutions and audiences<br />The issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions<br /> <br />The ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour. <br />
    4. 4. The issues raised by media ownership in contemporary media practice <br />
    5. 5. The issues raised by media ownership in contemporary media practice <br />Issues<br />Production<br />Distribution/Marketing<br />Exhibition/Exchange<br />Consumption<br />Media Ownership <br />Film<br />Murdoch<br />Film 4 and Channel 4<br />Contemporary media practice<br />Film<br />Film case studies – Hollywood, Working Title, Film Four<br />
    6. 6. Film Four Productions<br />Feature film commissioning department of Channel 4.<br />Examples: Slumdog Millionaire, Happy Go Lucky, This is England<br />
    7. 7. Rupert Murdoch<br />Beginning with one newspaper in Adelaide, Murdoch acquired and started other publications in his native Australia before expanding News Corp. into the United Kingdom, United States and Asian media markets. <br />Although it was in Australia in the late 1950s that he first dabbled in television, he later sold these assets, and News Corp.'s Australian current media interests (still mainly in print) are restricted by cross-media ownership rules. <br />Murdoch's first permanent foray into TV was in the UK, where he created Sky Television in 1989. In the 2000s, he became a leading investor in satellite television, the film industry and the Internet.<br />
    8. 8. The issues raised by media ownership in contemporary media practice <br />Positive<br />Working Title gets money from US companies and films such as Four Weddings and a Funeral, Trainspotting and Slumdog Millionaire.<br />Negative<br />Ventures can be seen as unsuccessful as films made do not truly represent Britain.<br />Hence the importance of the British Film Industry.<br />
    9. 9. The importance of cross media convergence and synergy in production, distribution and marketing. <br />
    10. 10. Cross Media Convergence<br />What does convergence mean and why is it important?<br />When two or more technologies come together to create a new technology.<br />Audiences: Everything in one product.<br />Institutions: Audiences tied to one product.<br />
    11. 11.
    12. 12. Synergy = <br />Integration of media ownership<br />
    13. 13. Star-performer-product synergy<br />Development of a star persona across a range of media sites.<br />A pop star releases albums works on film soundtrack/scores write books use song in advert involved in rock documentaries etc<br />
    14. 14. Production synergy<br />Until 2000 Pinewood Studios, Shepperton Studios and Teddington Studios were competing companies. Neither could quit The UK while the others remained. However, now they have been merged into one company to have a near total monopoly of UK film and TV production (from James Bond to Dragon’s Den). This can only be in The British Public Interest if the studios are required to remain in The UK employing British based workers but they moved much of their industry to Germany and Malaysia <br />http://www.savethebritishfilmindustry.com/<br />
    15. 15. Distribution and Marketing SynergySony Case Study<br />Tonight I could watch a Sony produced film (Godzilla) on my Sony DVD player and 32 in Sony TV. Later I could listen to the Sony produced soundtrack featuring Jamiroquai, a Sony recording artist on my Sony CD player. Later, I could research the film on my Sony laptop and call someone to discuss the film on my Sony phone and just before I go to sleep I could play the Sony produced Godzilla game on my Sony playstation...........<br />
    16. 16. The importance of cross media convergence and synergy in production, distribution and marketing. <br />Synergy<br />High School Musical – on stage, on ice, music videos, soundtrack etc<br />http://thedisneyblog.com/2008/04/19/whats-wrong-with-disney-synergy-gone-wild/<br />http://wireless.ign.com/articles/819/819580p1.html<br />Working Title<br />Soundtracks<br />For example Notting Hill ‘When You Say<br />Nothing’ Ronan Keating.<br />
    17. 17. The technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange<br />
    18. 18. The technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange<br />New Technologies<br />Internet/Downloading<br />Mobile Phones<br />Ipods<br />Games Consoles<br />Production <br />Digital cameras<br />HD cameras<br />
    19. 19. The technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange<br />Distribution/Marketing<br />Watch films on the internet, mobile phones, ipads etc<br />Viral marketing<br />Channel 4, Film Four<br />Exchange<br />Cinema – 3D, 4D?, Multiplexes, Arthouse Cinemas, IMAX<br />Home – DVD/Blu Ray/HD, TV, Sky/Cable. Pay per view, VoD<br />
    20. 20. How have new technologies affected the film? Are these effects positive or negative?<br />CGI and Special Effects<br />Growth of affordable digital technology to increase film making opportunities<br />Production<br />Positive or negative?<br />Consumption<br />Increase of technology Blu-Ray, Home Cinema, DVD, PVRs<br />Convergence of products to watch them on<br />Piracy<br />Positive or negative?<br />
    21. 21. The significance of proliferation in hardware and content for institutions and audiences<br />
    22. 22. The significance of proliferation in hardware and content for institutions and audiences<br />Proliferation<br />A sudden increase in the amount or number of<br />something<br />
    23. 23. Proliferation (through technology)<br />Downloading – itunes, ipod, apple TV<br />Digital Piracy – DVD’s, filesharing<br />Social Networking Sites – marketing and buzz<br />Accessibility – everywhere???<br />Control – industry/audiences<br />
    24. 24. Proliferation<br />
    25. 25. The significance of proliferation in hardware and content for institutions and audiences<br />Institutions<br />A media institution is an established, often<br />profit-based organization, that deals in the<br />creation and distribution of advertising,<br />entertainment and information services.<br />Examples of Media Institutions include: News<br />International, Time Warner, General Electric,<br />Viacom, The Walt Disney Company, Bertelsmann,<br />Vivendi Universal, Sony, Ofcom and the BBC.<br />
    26. 26. The significance of proliferation in hardware and content for institutions and audiences<br />Institutions<br />Cameras<br />Ipads<br />Internet<br />Mobile phones<br />= an increase in the number of people that can be reached through marketing <br />Audiences<br />Exposure to rapid increase of technology<br />Pressure to buy the latest products?<br />More mobile technology available and able to consume films at a faster more convenient rate<br />
    27. 27. The importance of technological convergence for institutions and audiences<br />
    28. 28. The importance of technological convergence for institutions and audiences<br />Positive<br />More people have access to films<br />Negative<br />Piracy<br />
    29. 29. The issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions<br />
    30. 30. The issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions<br />National<br />Of or relating to or belonging to a nation or country<br />Local <br />Relating to or applicable to a city or town or district rather than a larger area<br />
    31. 31. The issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions<br />National audiences<br />Hollywood films<br />Working Title films – US audience as well as UK eg Notting Hill, The Boat that Rocked (US and UK trailers), Star casting<br />Film Festivals – Atonement<br />Pride and Prejudice http://www.workingtitlefilms.com/newsArticle.php?newsID=93<br />Local audiences<br />Working Title Films – Notting Hill, Bridget Jones which are filmed in various locations in UK.<br />
    32. 32. The issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions<br />International <br />Concerning or belonging to all or at least two or more nations<br />Global <br />Involving the entire earth; not limited or provincial in scope<br />
    33. 33. The issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions<br />International Institutions<br />Vivendi<br />Studio Canal<br />Universal Pictures International<br />Global Institutions <br />Hollywood<br />Walt Disney<br />Sony<br />Universal Studios<br />
    34. 34. UK vs Hollywood<br />Hollywood dominates.<br />Different cultural values and appeals.<br />Successful partnerships…<br />FilmFour relies on joint partnerships with other companies to make films:<br />Slumdog Millionaire = Celador Films, Pathe Pictures<br />Trainspotting = Polygram, Figment Films<br />Four Weddings = Polygram, Working Title<br />FilmFour relies on American studios to distribute their films to an international audience:<br />Slumdog Millionaire = Fox Searchlight<br />Trainspotting = Miramax Films<br />Four Weddings = Gramercy Pictures<br />
    35. 35. The ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour.<br />
    36. 36. The ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour. <br />Candidates’ own experiences<br />Make personal comments<br />Use first person<br />Media Consumption<br />Exhibition/Exchange<br />Cinema<br />Home<br />
    37. 37. wider patterns and trends of audience behaviour.<br />We can write reviews on websites like rotten tomatoes<br />http://uk.rottentomatoes.com/m/avatar/<br />
    38. 38. wider patterns and trends of audience behaviour.<br />Social Networking sites<br />Facebook – you can write your favourite film in your profile page<br />Facebook – start groups based on the success of films eg Fans of Avatar<br />Second Life – you can even create your own digital Avatar<br />
    39. 39. wider patterns and trends of audience behaviour.<br />What does this mean?<br />Audiences can control the popularity of films – effecting exhibition/exchange.<br />Illegal downloads/Piracy – audiences control the amount of money films make.<br />Piracy – End of the cinema?<br />
    40. 40. Your Experiences<br />How do you consume films?<br />
    41. 41. Us challenging them…<br />Remember that YOU are a key part of the film industry.<br />YOUR behaviour influences what they (the institutions) do.<br />Be prepared to comment on the power of the audience!<br />
    42. 42. Please, please, please...<br />Look at this website before your exam. It has some useful information on Production, Distribution, Exhibition, Piracy and you tube clips.<br />The website but NOT the actual power point presentation will be added to the blog.<br />http://prezi.com/sdh-zvr-wddo/g322teachingfilm/<br />
    43. 43. Finally....<br />In case I forget, all the best for your exam tomorrow.<br />

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