Jean Baudrillard was a French theorist who analyzed signs and symbols in culture. He believed that in postmodern society, signs and media no longer represent reality but instead create simulations and hyperreality that blur the lines between real and fictional. According to Baudrillard, we live in a world where signs reflect other signs and claims to reality are themselves artificial constructions. Contemporary media play a role in alienating us from the real world and reflecting the views of powerful groups through language and ideology. This has generated a spectacular simulated world that reality cannot match.