SlideShare a Scribd company logo
Synergy & Convergence
Warner Bros. is an Asset of Time Warner, and its subsidiaries
include New Line Cinema, Turner Entertainment and Castle Rock
Entertainment
Top 10 Grossing Warner Bros. Pictures films:
WARNER BROS.
(Time Warner)
Television Production
Music Publishing
Film Production & Distribution
Video Game Production
Warner Bros. Records
Warner Bros. Pictures
DVD, Blu-Ray, 3D, UV, Digital Download and
Stream
Film Consumption
Synergy and Symbiosis; The Hobbit:
The Desolation Of Smaug
• OST available from Warner Bros.
Records
• Joint venture with companies such as
LEGO and Vivid Imaginations to
Produce merchandise
• Collaboration between Peter Jackson
(Warner) and Ed Sheeran (Atlantic Records)
To produce the song “I See Fire” for the
soundtrack
Advantages of Synergy and Symbiosis
• Dominate the market – reach a wider
audience, target primary and secondary
markets
• Maximise profit after theatrical release – sale
of DVD, Stream, merchandise etc.
• Dominate various markets
• Share and exploit skills of collaborating firms –
(Warner and Atlantic, LEGO, Vivid
Imaginations…)
Issues of Synergy and Symbiosis
• Although skills are shared merges occupy
potential risks also
• Easier in theory than practice; firms may have
different ideas, leading to disputes
• Smaller companies e.g. Artificial Eye find it
more difficult to compete with big marketing
and distribution campaigns

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Warner Bros. Synergy and Convergence

  • 2. Warner Bros. is an Asset of Time Warner, and its subsidiaries include New Line Cinema, Turner Entertainment and Castle Rock Entertainment Top 10 Grossing Warner Bros. Pictures films:
  • 3. WARNER BROS. (Time Warner) Television Production Music Publishing Film Production & Distribution Video Game Production Warner Bros. Records Warner Bros. Pictures DVD, Blu-Ray, 3D, UV, Digital Download and Stream Film Consumption
  • 4. Synergy and Symbiosis; The Hobbit: The Desolation Of Smaug • OST available from Warner Bros. Records • Joint venture with companies such as LEGO and Vivid Imaginations to Produce merchandise • Collaboration between Peter Jackson (Warner) and Ed Sheeran (Atlantic Records) To produce the song “I See Fire” for the soundtrack
  • 5. Advantages of Synergy and Symbiosis • Dominate the market – reach a wider audience, target primary and secondary markets • Maximise profit after theatrical release – sale of DVD, Stream, merchandise etc. • Dominate various markets • Share and exploit skills of collaborating firms – (Warner and Atlantic, LEGO, Vivid Imaginations…)
  • 6. Issues of Synergy and Symbiosis • Although skills are shared merges occupy potential risks also • Easier in theory than practice; firms may have different ideas, leading to disputes • Smaller companies e.g. Artificial Eye find it more difficult to compete with big marketing and distribution campaigns