The Skyfall website utilizes social media and different country-specific websites to market the film globally and generate free publicity. It provides clips and stills from the film, opportunities to register for updates, and shares content across platforms like Facebook and Twitter to encourage viral sharing of information about the movie among interested audiences. The website also promotes partnerships, soundtrack information, and avenues for audience participation to converge multiple promotional strategies.

1. Skyfall website

2. The main website (homepage) screen grab

3. Watch clips from film!
(intrigue to watch film)

4. Different release dates – why?

5. Choose your country – appeal to
global audiences!

6. Sony pictures websites around world change!
• France
Japan

7. Choose different websites to browse
• Different audiences
• Technological convergence
• synergy

8. Twitter (via website)

9. Also….facebook

10. Social networking
• Use for audience who use these websites!
• (web 2.0)
• Free marketing (below the line) = people
sharing/tweeting  (spreads like virus)
• Technological convergence – bringing all
together

11. Twitter feed on website

12. Images and sharing
• Convergence!
• Marketing! (below the line – consumers doing
the work!) (part of web 2.0 culture)

13. Register with sony (new forms of
marketing – for new films!!)

14. Partners (synergy)

15. Awards – show offs!

16. ownership

17. Music – soundtrack!
• Convergence – via website!
• Ownership
• marketing

18. Audience participation

19. More synergy and audience
participation and marketing