The document discusses how a band promotes their new album and music video across various platforms using consistent branding. Their website landing page features the album cover image to promote album purchases. It also promotes their music video on YouTube using the same thumbnail. The website allows consumers to buy the album or watch the music video. Consistent branding, like the same artist font, is also used across merchandise like albums, mugs and t-shirts to reinforce the artist's image. Social media is used to build the artist's following and share behind-the-scenes content to create excitement.