The document discusses how three products - a music video, website, and digipak - work together to promote a band. The products use consistent colors, fonts, and images of the band members. The website displays the music video and advertises the digipak. Both the website and digipak reference the music video to cross-promote the products and brand the band for their target teenage audience.

1. Our Ancillary products consisted of a website and a digipak:
Website Digipak

2. How do our products work together?
 Our main product for the A2 project was the music video, we also had two other tasks that we were
required to complete and they were to create a website and a digipak for the song that we was
producing the video for.
 Our products work together especially in terms of the colour scheme, the video has many aspects
of bright colours, for example, the establishing shot at the beginning of the underground, and the
effect with the headlights of the cars – these bright colours were situated on either a black or dark
background so that the bright colours stood out more.
 Our products also work together because of the style of text that we have used, on the digipak and
the website we have used the same font so that it is easily recognisable and can be commonly
associated with our band.
 We have used our website to display our other two products, as on the Home page of the website
we have the video on the centre of the page, and the advertisement for the digipak on the right
hand side of the page. The main role of our website is to promote the other two products that we
have made, and would be to aid the business financially through advertising should we actually
release the music video.
 We have tried to make all products as user friendly as possible, this has been done through using
bright colours on the website (which conforms to the conventions of the genre), and therefore fits
the expectations of the target audience (they will like this type of layout/colour scheme), on the
digipak we have included the same font and individual pictures as what is the background on the
website – in order to make our faces more recognisable to the audience. Finally, we are all
featured in the music video, especially with the individual shots it expresses the fact that we are the
most important people of the video because we are the four people being shown individually as
opposed to the rest of the people featuring in the video. When starting up a business that is
designed to please the audience, it is important to make yourself recognisable to the audience,
and I feel we have successfully done that through the combination of our three products.

3. • Marketing is the action of a business promoting or
selling products or services, it is an important skill to
consider when creating products for a specific
audience, as you will need to know the effective ways to
market it in order for it to sell and make the creation of it
worthwhile. In our project our main product was the
music video and the products that we created to
promote our music video was a website and a digipak.
• We used the website and the digipak as a way of
marketing our main product, we did this by having the
music video as the main object on the home page of
the website – the reason for this is so that as soon as
someone goes onto the page, the video will be one of
the first things that they see.
• We also use the website to market our digipak – on the
right hand column of each page on the website, there is
a picture of the front cover of the digipak, we have done
this so that the audience can recognise the front of the
album cover for when it is released. Underneath the
album cover, we have the text ‘NEW ALBUM, COMING
SOON’, so that we can encourage the audience to keep
an eye out as to when the album will be released.
• We have used the digipak to market our product
because the track that we have made the music video
for, would be on the CD inside the digipak. Therefore,
people who enjoy the song from listening to it on the
CD, would be more likely to research the song on a site
such as YouTube to watch the music video that goes
with it.
• The digipak has a relatively unique design, as we have
merged all four of the band members faces into one
picture and put it on the centre of the front cover, with
Use of
website to
promote
digipak
Music video
in a central
position on
the website

4. • We did consider branding when choosing the name of
the band for our production. The track was originally
created by a band called the ‘YeahYeahYeahs’.
• After a lot of group discussion we came to a decision
that we was going to call the band ‘Mission 808’, the
reason for this is because we wanted to have a
meaning behind the name that we chose. We chose
‘Mission’ because we felt like we were on a mission to
make our product successful, and ‘808’ because it is a
codeword for the term ‘disturb the police’ and dance
music is very energetic and about letting your hair down
which when having too much fun can get you in trouble
with the police, and this was the reasoning behind why
we chose this band name.
• This name can give pleasure to the audience and
benefit us because it is a short snappy name that can
be easily remembered. It can also be easily
remembered because of its interesting meaning.
• Throughout the video, website and digipak it is evident
that we have thought about our target audience. During
the video, we refer back to people the same age as the
target audience, for example at the house parties there
are a lot of 16-19 year olds so the audience can easily
compare and relate to what the performers are doing.
The website uses predominately bright colours to
conform to the genre stereotype, this will attract people
of the target audience age because brightly coloured
sites are more attractive than dull, black and white sites.
And finally, in the digipak we have put all four band
members on the front cover, so the audience can
recognise who we are, and notice that we are of a
• Performer’s of similar age to
target audience.
• Enables audience to relate
to performer
‘Mission 808’ on the top of the
home page (Website)

5. • Our music video can be related to the uses and
gratifications theory because the people that watch our
video can interpret it how they want to, for example in the
scene where we have a performer smoking, it might be
seen as though we are portraying this as a good thing to
be doing, when really we are just highlighting something
that happens commonly among young people – and the
people that are claiming we are condoning this behaviour
have interpreted it in a different way to which some other
audiences might interpret the meaning of it.
• Some generic conventions that we have used across all
three products is the use of colour, as they are products
of a vibrant dance genre it is important we ensure that
colour stands out and makes the products look energetic
and appealing to the audience.
• It is common for our target audience to want to go out and
have a good time while they are young, and this is what
our video is all about. We want people to watch our video
and imagine that they are part of the lifestyle that the
performers are living, this relates to Richard Dyer’s theory
of Utopian pleasures where the audience escapes the
stress and worry of their boring mundane lives and feel as
though they are a part of the video. This is demonstrated
across all three of our products because of the similar
colour scheme, fonts and general layout. For example,
our individual photos on the front cover of the digipak are
Scene containing smoking
Scene where two performers are enjoying
themselves listening to the music

6. • We had chosen not to have a predominant narrative for the
music video but instead to have a selected theme. We
didn’t want a narrative because we wanted the freedom to
explore different areas without sticking to the same
storyline, for example, without a narrative we was able to
film in London, house parties and perform individual shots
in the media studio. The theme was colour and enhancing
the use of colour in order to attract our target audience, this
worked mainly on the website because we was allowed to
use a wide range of colour throughout the different pages,
we then incorporated this to the digipak where we used
colour on the front cover, we then used a black background
throughout the rest of the digipak so that it would cause a
contrast between the colourful front cover, I think this effect
turned out to be beneficial in attracting an audience
because it is something different.
• The aim of our tasks was to make the audience want to
reach self-actualisation, and by them liking all three of our
products and wanting to be like the band members in our
group they would be on their way to reaching the top level
of the pyramid. Some characteristics of self-actualisation
are acceptance, understanding and creativity and also
being able to have all the other characteristics leading up to
this, such as having the physiological and safety needs,
feeling of belonging and self esteem. The products that we
have produced would contribute to helping them to reach
• The fact that we have used predominately
teenagers in the video suggests that it is a video
for this type of audience. The website and digipak
which contain bright colours and less images could
also signify that this is a product made for
teenagers and young adults.
• We have used representation to target our target
audience because by using people the same age
as them, we can show them how they are
perceived to actually be behaving. When they are
out with friends they might not always realise how
they are acting and our video can give them an
insight to this. This is not saying that they are
acting in a bad way because all they are doing is
having a good time – nothing bad happens in our
video so as long as they see they can act like this
they shouldn’t have any problems when they go
Gallery page (representing
teenagers) on the website.

7. • We had chosen not to have a predominant narrative for the
music video but instead to have a selected theme. We
didn’t want a narrative because we wanted the freedom to
explore different areas without sticking to the same
storyline, for example, without a narrative we was able to
film in London, house parties and perform individual shots
in the media studio. The theme was colour and enhancing
the use of colour in order to attract our target audience, this
worked mainly on the website because we was allowed to
use a wide range of colour throughout the different pages,
we then incorporated this to the digipak where we used
colour on the front cover, we then used a black background
throughout the rest of the digipak so that it would cause a
contrast between the colourful front cover, I think this effect
turned out to be beneficial in attracting an audience
because it is something different.
• The aim of our tasks was to make the audience want to
reach self-actualisation, and by them liking all three of our
products and wanting to be like the band members in our
group they would be on their way to reaching the top level
of the pyramid. Some characteristics of self-actualisation
are acceptance, understanding and creativity and also
being able to have all the other characteristics leading up to
this, such as having the physiological and safety needs,
feeling of belonging and self esteem. The products that we
have produced would contribute to helping them to reach
• The fact that we have used predominately
teenagers in the video suggests that it is a video
for this type of audience. The website and digipak
which contain bright colours and less images could
also signify that this is a product made for
teenagers and young adults.
• We have used representation to target our target
audience because by using people the same age
as them, we can show them how they are
perceived to actually be behaving. When they are
out with friends they might not always realise how
they are acting and our video can give them an
insight to this. This is not saying that they are
acting in a bad way because all they are doing is
having a good time – nothing bad happens in our
video so as long as they see they can act like this
they shouldn’t have any problems when they go
Gallery page (representing
teenagers) on the website.