The document discusses how a music video, album, and magazine advert for the song "Gold" by Bondax were created as a promotional package. A recurring image of a young girl from the music video was used in all three products to connect them visually. Gold props and coloring were also emphasized across the products. Feedback confirmed the products effectively reflected the electronic music genre and style through their common themes and effects.

1. How effective is the combination
of your main and ancillary texts?

2. Music video (click to play)
For our main product we created a music video for Bondax’s song “Gold”

3. As part of the promotional package we had to produce along side the music
video we created an album Digipac with album cover and booklet.

4. Album booklet

5. As part of the promotional package we also had to create a magazine
advert for the album.

6. As a way of combining all of our products both main and ancillary we used the same
recurring image as a way of creating synergy within all three products.
This reoccurring image works to visually connect the three products for the consumer.
Due to the nature of the song and genre of music the artist does not appear in our
music video, so we chose to focus on the image of the “star” of the video. Although
the image is not of the artist it still works in the same way. It is a face for the consumer
to connect the video and the advert with the album. This in turn creates a shared
identity for all three products.

7. The image itself is a still from the music video, we choose this image as it is visually
striking and memorable. It also features the gold jewellery which is featured heavily
through out the video and relates to the title of the album.
When editing the image we used the website pxlr.com to add coloured effects to
brighten the image and blur the background as to draw focus on the face and the
gold jewellery.

8. Another way in which we connected all my
media products was through emphasizing the
title “Gold” within all 3 products. For the print
products we used the colour gold repeatedly and
within the video made the gold props a staple
piece with repeated shots.

9. The use of the image of the album on the
advert connects the two directly. This in
turn advertises the music video as the
song for the video is featured on the track
listing on the album. The advert also
provides information not available on the
other platforms such as release dates and
reviews.

10. We also used typography as a way of
connecting the products. We used the
text in both products and the text itself
was inspire by our artists real products
who use a very similar text. The white
background allows for the text to stand
out making it more affective as a way of
connecting the products.
Also the use of the white background on
both products serves to create a visual
motif of the image. This highlights the
image within the product there for
creating a memorable effect.

11. The album is a direct development of the music video as the album provides more
songs by the artist. The song booklet that is provided with the album creates a
progressive narrative as we used images of the same young girl within the booklet.
This suggests to the consumer that the album itself is the progression of the love
story featured in the music video.
The digipak itself provides information on other tracks and the bands social
networking sites that isn’t available in the music video.

12. When collected audience feedback we found that everyone agreed the style of
music (electronic) was reflected within the all three products. This was due to the a
common theme and stylised effect within the genre which feedback showed we
managed to emulate within our work.
Our work Artist work
Also audience feedback showed that the image used of the young girl was memorable
from the video as that on the album, and the use of the repeated image connected all
three products.

13. Overall we feel the final products work well as a unit. The content of the music video
works to inspire the style of the digipak and magazine advert while the digipak and
magazine provide extra information and content. The use of the repeated images and
themes such as gold and the young love story create a running narrative throughout and
increase the products synergy. As well as this the bands name is repeatedly used as
method of advertisement.
Music video (click to play)