1. How effective is the combination of
your main media product and your
ancillary texts?
By Zoey Papaphotis

2. When researching music videos combined with
digipaks we noticed that often there was similarities
linking both the digipak and the music video, keeping a
sense of continuation. This was a convention that we
attempted to include in our products so that our
audience could relate to our products and group the
together instantly, which would start a brand image.
The Poster.
The Digipak.

3. We identified that often brands and artists will keep
at least one if not more of a continuous theme
throughout all of there media products. This was
something that we attempted to use in our
products. We noticed that one way in which these
products achieved continuity was the use of the
same type of font on each product. This is a
convention we used on our products, we used a
rather simple font but we found it stood out against
our backgrounds, we didn’t want to use a
contrasting font as we felt it would clash against
each other.
Same Font used
for both Digipak
and poster.

4. On our album cover we used a silhouette outline of
the band but still maintained the star background
that was in our digipak. We felt this made it stand
out while still maintaining to continuity. This
allowed our audience to easily make a link between
the products and start the development of a brand
identity. Another way that we kept continuity
between our products was by using the same
location for the images of the inside cover, poster
and the narrative aspects of the music video. We
also used the same style of clothing throughout of
products, this was another form of continuation.
Silhouette outline of Same location kept through out (from left) digipak, poster and
the band (Digipak) music video

5. Another way we kept strong continuity was by
using the same editing techniques by using a
‘washed out’/ ’vintage’ look as we felt this
suited the genre of our music video. We then
applied text over some of our images to make
the combination more effective.