The document discusses how the media product uses and develops conventions of real media products. It describes an album advert created for a magazine that includes the standard elements of album name, artist name, and main image. It also includes additional popular elements like noting it is a debut album. The product aims to create synergy between the advert, digipak, and music video. Research was conducted on real products like a Katy Perry album advert to understand conventions and ensure the created product would be realistic and effective. The digipak also aims to create continuity across the promotional package through consistent style, fonts, colors, and similar use of panoramic images seen in researched products like a Katy Perry digipak.