The document discusses creating a campaign for a band including producing a music video and CD digipak. It focused on crafting a strong star image for the band as indie/alternative to target 16-25 year old audiences. This image was conveyed through the band's clothing, makeup and presentation in the music video as well as the design of the CD digipak. A website and social media were used to advertise and sell the band's products while maintaining the indie image and message. The campaign's coherent imagery and use of online media helped promote and distribute the band's meaning to potential fans.