How Federations Can Use Social Media to Build Relationships
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Presentation on how local Jewish Federations can use social media presented at the Intermediate Federation Executive Institute on March 15, 2011.
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How Federations Can Use Social Media to Build Relationships
- 1. How Federations Can Use Social Media to Build Relationships IFEI: Jewish Federations of North America March 15, 2011 www.bigducknyc.com Farra Trompeter @farra * farra@bigducknyc.com
- 4. It’s about reaching and connecting people
- 5. traditional media social media Encyclopedia Wikipedia Brittanica New York Times TechCrunch Print newsletter eNewsletter, Twitter, Facebook
- 7. Why should we use social media?
- 8. Maybe you shouldn’t… Social media is not… • Free • An opportunity to control your message • An opportunity to tell everyone what you think • Inherently appealing and cool to millenials • An alternative to clear messaging/mission • A silver bullet to raise millions of $
- 9. That said… Social media is… • Pretty low cost • Growing by leaps and bounds, nationally and internationally • An opportunity for conversation • A great way to reach certain audiences • A complement to the messages you’re sharing through other channels
- 10. How do people participate? http://forrester.typepad.com/groundswell/2010/09/social-growth-takes-a-breather.html
- 13. Ways Federations use social media • Engaging young Jews/next gen in conversation – What’s your #ish? • Sparking giving – Emergency relief fund • Celebrate communities and raise awareness – Jewish Community Hero Awards • Providing tools to share information – Texting, emails, blogs, Twitter, Facebook, etc. • Covering events – #NOLAGA, TribeFest
- 21. Great! So now what do I do?
- 22. Start by listening © robertcarlsen
- 23. Listening Online Set up Google alerts, Technorati search, Twitter search, etc. http://socialmedia-listening.wikispaces.com/Tools • Your name and people connected to your organization • Your institution’s name • Program or event names • Peer/competitor names and program/event names • Your tagline or other key phrases • URL for any web properties (main website, blog) • Related issues/topics • Common misspellings Source: Beth’s Blog, Beth Kanter
- 25. Dive in and learn the lingo http://www.greenlightsearch.com/knowledge/white-papers/social-media-jargon.aspx
- 26. Find out where your people are online Jeffrey Beall
- 27. Send a survey or questionnaire
- 28. Select the right tools © BoomeraATV
- 43. Consider the resources you have available Photograph: Peter Dazeley/Getty Images
- 45. Create a social media policy • Scan sample policies from other orgs • http://socialmediagovernance.com/policies.php • Agree on contents • Write them in a way that addresses concerns, but feels friendly and easy to follow • Try http://socialmedia.policytool.net/ • Rollout through staff trainings/meetings • Update 2x/year
- 47. In sum… • Social media ≈ conversation • Social media usage is growing • Look before you tweet! Listen and plan before diving in • Choose the tools that are right for you, and be flexible and open
- 48. Or even better… 1. I am the Web. “Thy God?” No, but don’t ignore my power. 2. Web mensches shall have other laws aside from mine. 3. Don’t hate the slacktivists. It’s all right to click in vain. 4. Remember the Sabbath, keep it holy—and unplug. 5. Honor your bubbe and zayde (even if they’re technophobes). http://www.jewishjournal.com/cover_story/article/the_ten_commandments_of_social_networking_20100928/
- 49. Or even better… 6. Don’t cyberbully. 7. Don’t update your Facebook status on your honeymoon. 8. Don’t steal content; share. 9. Poster, beware: I bear witness to everything, forever. 10. Your disconnected neighbor covets your Wi-Fi; if you can spare the bandwidth, leave your network open. http://www.jewishjournal.com/cover_story/article/the_ten_commandments_of_social_networking_20100928/
- 50. Resources
- 51. Resources • Big Duck http://www.bigducknyc.com • NTEN: We Are Media http://www.wearemedia.org • Social Technographics http://blogs.forrester.com/groundswell/ • Using Social Media To Meet Nonprofit Goals http://www.idealware.org/sm_survey/download.php • Nonprofit Social Media Benchmark Study http://www.e-benchmarksstudy.com/socialmedia/ • JewPoint0 http://jewpoint0.org/
- 52. Let’s stay in touch bigducknyc.com/blog bigducknyc.com/blog/?author=6 linkedin.com/in/farra facebook.com/bigduck facebook.com/farratrompeter twitter.com/bigduck twitter.com/farra slideshare.net/farra farra@bigducknyc.com
- 54. Want a copy of these slides? http://slideshare.net/farra © supercutekittens.blogspot.com