Boost Your Company's Profile with Social Media
•
1 like•268 views
Understanding the basics of Social Media and how it can help boost your company's profile.
Recommended
More Related Content
What's hot
What's hot (19)
Similar to Boost Your Company's Profile with Social Media
Similar to Boost Your Company's Profile with Social Media (20)
Recently uploaded
Recently uploaded (20)
Boost Your Company's Profile with Social Media
- 1. LEVERAGING ON SOCIAL MEDIA TO BOOST YOUR COMPANY’S PROFILE
- 2. WHAT is Social Media? WHY use Social Media? HOW to use Social Media?
- 3. WHAT IS SOCIAL MEDIA? Social Media is any kind of medium, usually digital, that promotes interaction among people.
- 4. WHAT ARE THE TYPES OF SOCIAL MEDIA?
- 5. RELATIONSHIP NETWORKS Facebook, Linkedin, Twitter, Google+ MEDIA SHARING YouTube, Flickr, Vimeo, Instagram, Vine, SnapChat ONLINE REVIEWS Yelp DISCUSSION FORUMS Quora, Reddit, CozyCot
- 6. SOCIAL PUBLISHING Linkedin, Tumblr, Wordpress, Blogger, Twitter BOOKMARKING Flipboard, Pinterest, Feedly, StumbleUpon INTEREST-BASED Last.FM, Goodreads e-COMMERCE Etsy, Pinterest
- 8. WHY USE SOCIAL MEDIA?
- 9. COMMON MYTH “Using social media makes my company vulnerable.”
- 10. THE ROADBLOCK “We fail to understand that while going onto social media can make us vulnerable, not embracing it will also limit our company’s presence in this digital age.”
- 11. DID YOU KNOW? • If Facebook were to be a country, it will be the largest nation with over 2 billion citizens • Singapore - 5.47 million, Active Internet Users - 4.45 million. Active Social Media Accounts - 3.60 million • Over 1.4 million Facebook users, and 1.38 million Linkedin Users • Social Media is the source of news
- 12. DO WE REALLY NEED TO BE ON SOCIAL MEDIA?
- 13. “In an increasingly competitive business environment where investors are faced with multiple investment options, effective and timely communication is crucial to an organisation's reputation and valuation.” Harold Woo
- 14. • Content is King - You can become a thought-leader of your industry • Sharing is caring - The more you share about your industry, the more rights you have to promote your brand. • We recommend the 4:1 ERP model. Earn the Right to Promote • Social Media is the vehicle to drive web traffic
- 16. HOW DO WE START?
- 17. Who is your target audience? B2B or B2C Which platform should you be on? LinkedIn? Facebook? Twitter? Do I have relevant content? Writing about your industry
- 18. WHAT CONTENT DO YOU NEED? HOW DO YOU CREATE THEM?
- 19. THERE ARE 4 CATEGORIES OF CONTENT: Informational Provide information about your industry Educational Teach your something about your industry Promotional Talk about your company Inspiration Inspire your community
- 20. CONTENT TYPES - IMAGES
- 21. CONTENT TYPES - ARTICLES
- 22. CONTENT TYPES - VIDEOS
- 23. IDEAL LENGTH OF CONTENT Tweet - 100 characters Facebook post - Less than 40 characters Blog / Article Post - 7 mins, 1600 words Width of paragraph - 40-55 words
- 24. IN SUMMARY Social Media is a platform of sorts that can help reach the masses. Decide the correct target audience Sharing content makes you become a thought leader of your industry
- 25. THANK YOU