This document discusses social media, e-marketing, and how conversation media has evolved. It touches on key aspects of social media like many-to-many conversations, the importance of social value over aggressive individualism, and how social media has enabled social movements and flashmobs. Examples provided include Oprah Winfrey's first tweet, her large Twitter following, and how Twitter will change how we live. Facebook features like profiles, walls, newsfeeds, friends, groups, photos and videos are outlined. The rise of crowdsourcing is discussed along with examples of crisis response maps used during the Thai floods.

1. Social Media & Network
และ E-Marketing
ปรเมศวร์ มินศิริ
www.kapook.com

3. TIME’s Person of the Year 2006

4. Social Media
Conversation Media

5. The Rise of Conversation Media

6. Creating
Many-To-Many Conversations

7. Social Value
Aggressive
Individualism Competitive
Cooperative
Altruistic

8. Social movements
Flashmob

10. Less is MORE

12. Influencer ?
• Influence (was) attracting attention to yourself
• Influence (is) Providing attention and value to
others

14. RT

15. Oprah Winfrey 1st Tweet

17. Oprah Winfrey
2,685,072 Followers

18. Cover Story:
How Twitter Will
Change
The Way We Live

21. is an approach to the management of information that treats human
attention as a scarce commodity

26. facebook
- Profile Page
- Wall
- Newsfeed
- Friends, Mutual Friends
- Fan Page
- Group
- Photo!
- Video
- And more…

27. http://fb.me/yourbrand
Fan Page

28. The Rise of Crowdsourcing

32. ThaiFlood Help Center

35. Google Crisis response map

40. Thank You
@iwhale