This document discusses building and sustaining online communities. It covers the key building blocks of community, including communication, membership, influence, fulfilling needs, and shared connections. Examples of online communities like Flickr and Red Cross are provided. The document emphasizes that the basic rules of community are the same online as offline, including the importance of listening, understanding roles, and cultivating a sense of shared experience. It also covers characteristics of social media like participation, openness, conversation, and being connected.

1. Building & Sustaining CommunityIn a Digital WorldLisa Colton, Darim OnlineJuly, 2010

2. AgendaWhat are the Building Blocks of Community?Communication is KeyExamples of Online CommunityRules are the Same, and Different, OnlinePresentation is available at http://bit.ly/covfellows10

3. GoalsDemystify social media Help you think strategicallyBuild vocabularyLearn from real examplesInspire you to think about leadership in new waysWarning: You may feel overwhelmed! (And excited, and inspired.)

4. What Is Community?Flickr user: Na-pixFlickr user: amazon-caresKey attributes of community? When do you feel it?

5. What Is Community

6. Ambient AwarenessSee NYTimes Article “Brave New World of Digital Intimacy”JewPoint0.org blog post, including link to the article: http://bit.ly/MqtCw“Right now is the largest increase in expressive capability in human history.” - Clay Shirky on TED

7. Based on Real Human ExperienceIn a 1986 study, McMillan andChavis identify four elements of "sense of community”:MembershipInfluenceIntegration and fulfillment of needsShared emotional connectionHow do you cultivate and support these? With children, with parents, with each other?

8. Social CapitalThe collective value of all social networks(who you know) and the inclinations that arise from these networks to do things for each other (norms of reciprocity). - Robert Putnam

9. Source: Flickr user andyadontstopLISTENING

10. Red Cross

11. Listening Publicly

12. Listening Publicly#JED21OnTwitter

13. Ways To Listen"Tools don't get socially interesting until they get technologically boring.” - Clay Shirky

14. Scale Matters

15. Community AttributesSizeDefined or openVirtual, F2F or bothShort or long termStrolling or with a destination

16. Community AttributesCHEVRUTAThink of a community you’ve been part of … How did the attributes influence your experience, and the success or failure of the community? How could the design have been different to better support these attributes?

17. COMMUNICATIONS REVOLUTION

18. COMMUNICATIONS REVOLUTION

19. Understand Roles in Community

20. Characteristics of Social MediaThe Term “Social Media” refers to online tools (web sites) that depend on user contributions and interactions between people to build shared meaning and value. It is:Participatory: It blurs the line between producer and consumer, media and audience.

21. Open and Democratic: It encourages voting, comments and the sharing of information. For this reason it is seen as authentic and trustworthy.

22. Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging.

23. Communal: Supports formation, growth and strength of communities around a particular shared interest.

24. Connected: Thrives on being connected, making use of links to other sites, resources and people, rather than being territorial and proprietary.Characteristics of Social MediaThe Term “Social Media” refers to online tools (web sites) that depend on user contributions and interactions between people to build shared meaning and value. It is:Participatory: It blurs the line between producer and consumer, media and audience.

25. Open and Democratic: It encourages voting, comments and the sharing of information. For this reason it is seen as authentic and trustworthy.

26. Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging.

27. Communal: Supports formation, growth and strength of communities around a particular shared interest.

28. Connected: Thrives on being connected, making use of links to other sites, resources and people, rather than being territorial and proprietary.

32. Webinars bring together people, experience, resources, discussion and build community.Consider responsibilities and motivations.

33. #1 THIS IS AN ATTENTION ECONOMY

34. #2ADD VALUE

35. #3: Be Human & Find Your Voice

36. #4: When in Rome…

37. #5 Transparency is Powerful

38. # 5: Engage#1Social media is continuing to evolve.Fast.

40. #7: BE GENEROUS

41. #9: Job Descriptions & Allocation of Resources Evolve

42. #10: PLAN FOR THE CHANGING MARKETwww.pewresearch.org/millennials