This document provides an introduction to social networking and Facebook. It discusses how social networking allows people to see each other as real people and connect in new ways. Social media is fundamentally changing how people relate to one another by providing new opportunities and norms for relationship building. The term "social media" refers to online tools like websites that depend on user contributions and interactions to build shared meaning and value in a participatory, open, conversational, and communal way. Facebook in particular has over 170 million active users who frequently update their status and connect with an average of 120 friends.

1. Lisa Colton Founder and President Darim Online [email_address] 434.977.1170 101 An Introduction to Social Networking and Facebook

4. Communication Revolution

5. Communications Revolution

8. More than 170 million active users (“active” means have been to the site in the last 30 days) More than half outside of college : 35-49 is fastest growing demographic More than 15 million update at least once/day Approx. 45% of active users visit at least once/week Average user has 120 friends Able to write in Hebrew (& many other languages!) Over 55,000 applications Including hundreds of Hebrew/Jewish applications Adding 600,000 new users/day And… GROWING

15. Using Networks Smartly Unaffiliated but strongly connected. Prospective members! Members, but not well connected to the community as a whole. At risk for dropping membership, and good candidates for engagement. These are your Mavens and Connectors Circle represents current members In general, the thicker the interior network, the stronger the community.

16. It’s about more than technology

17. New models