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Social Media
For Early Childhood
Educators
Presented by Lisa Colton,
Founder & President Darim Online
lisa@darimonline.org
434.977.1170
Agenda
Review Social Media Basics
Good, Better and Best Examples
Implications for Teaching & Learning
PPT available at: http://slidesha.re/darim-ece
COMMUNICATIONS REVOLUTION
COMMUNICATIONS REVOLUTION
Characteristics of Social Media
The Term โ€œSocial Mediaโ€ refers to online tools (web sites) that
depend on user contributions and interactions between people to
build shared meaning and value. It is:
โ€ข Participatory: It blurs the line between producer and consumer,
media and audience.
โ€ข Open and Democratic: It encourages voting, comments and
the sharing of information. For this reason it is seen as authentic
and trustworthy.
โ€ข Conversational: Two (or more) way conversation rather than
one-directional broadcast. Is personal, specific, and engaging.
โ€ข Communal: Supports formation, growth and strength of
communities around a particular shared interest.
โ€ข Connected: Thrives on being connected, making use of links to
other sites, resources and people, rather than being territorial
and proprietary.
Communal
Communal
Connected
WHERE CAN
YOU ADD
VALUE
Social Content is Social Capital
โ€ข Social Capital is the value
of the connections
between and among
social networks for
increasing productivity,
spreading information,
and locating desired
resources.
โ€ข Content should be
newsworthy, unique,
controversial, timely
immediately useful
and/or funny.
โ€ข 1:12 ratio
WHO ARE YOU TALKING TO?
P: People - who is your audience, what is their
behavior, what do they want?
O: Objectives - what are your goals and objectives with
that audience? What are their personal goals?
S: Strategy - how are you going to achieve those
goals? (This is on and offline)
T: Technology - what tools, used in what way, will you
use to implement your strategy?
Letโ€™s try it!
Thinking about your P.O.S.T.
craft a stellar Facebook update.
Whatโ€™s happening
in this blog post?
โ€œSchools will need to develop centers of inquiry and evaluation
whose main goals will be to teach collaboration, responsibility for
the good works of the group, trust and creative integration of
various fields of knowledge across disciplines ...
Classroom teachers will need to learn to be facilitators and
negotiators of human communication and meaning-creation.
The idea of teachers who know something that needs to be passed
on to someone else, as if it were a physical object, will also
disappear.
Instead, instructors will need to be orchestrators of deeply felt
human processes where the construction of human meaning (or
meaning-making) will be the central purpose of the work of young
people.โ€
- Jason Ablin, head of school at Milken Community High School in
Los Angeles, as appeared in the Jewish Journal
Mobile
Angry Birds, #1 selling
iphone/ipad app worldwide
iMahNishtanah
iPhone app
What will do you
differently?
What questions
do you have?

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Jewish Early Childhood Fellows

  • 1. Social Media For Early Childhood Educators Presented by Lisa Colton, Founder & President Darim Online lisa@darimonline.org 434.977.1170
  • 2. Agenda Review Social Media Basics Good, Better and Best Examples Implications for Teaching & Learning PPT available at: http://slidesha.re/darim-ece
  • 3.
  • 6. Characteristics of Social Media The Term โ€œSocial Mediaโ€ refers to online tools (web sites) that depend on user contributions and interactions between people to build shared meaning and value. It is: โ€ข Participatory: It blurs the line between producer and consumer, media and audience. โ€ข Open and Democratic: It encourages voting, comments and the sharing of information. For this reason it is seen as authentic and trustworthy. โ€ข Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging. โ€ข Communal: Supports formation, growth and strength of communities around a particular shared interest. โ€ข Connected: Thrives on being connected, making use of links to other sites, resources and people, rather than being territorial and proprietary.
  • 11. Social Content is Social Capital โ€ข Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources. โ€ข Content should be newsworthy, unique, controversial, timely immediately useful and/or funny. โ€ข 1:12 ratio
  • 12. WHO ARE YOU TALKING TO? P: People - who is your audience, what is their behavior, what do they want? O: Objectives - what are your goals and objectives with that audience? What are their personal goals? S: Strategy - how are you going to achieve those goals? (This is on and offline) T: Technology - what tools, used in what way, will you use to implement your strategy? Letโ€™s try it!
  • 13.
  • 14. Thinking about your P.O.S.T. craft a stellar Facebook update.
  • 15.
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  • 17.
  • 19. โ€œSchools will need to develop centers of inquiry and evaluation whose main goals will be to teach collaboration, responsibility for the good works of the group, trust and creative integration of various fields of knowledge across disciplines ... Classroom teachers will need to learn to be facilitators and negotiators of human communication and meaning-creation. The idea of teachers who know something that needs to be passed on to someone else, as if it were a physical object, will also disappear. Instead, instructors will need to be orchestrators of deeply felt human processes where the construction of human meaning (or meaning-making) will be the central purpose of the work of young people.โ€ - Jason Ablin, head of school at Milken Community High School in Los Angeles, as appeared in the Jewish Journal
  • 21. Angry Birds, #1 selling iphone/ipad app worldwide iMahNishtanah iPhone app
  • 22. What will do you differently? What questions do you have?