Chapter 5 social community
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Social Communities
![“People have really gotten comfortable not
only sharing more information and
different kinds, but more openly and with
more people. [This is a] social norm that has
evolved over time.”
—Mark Zuckerberg, President and CEO of Facebook](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Chapter 5 social community
- 1. Chapter 5: Social Community By: Nare’ Novshadian, Lauren Bartlett, & Amanda Leaird
- 2. “People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people. [This is a] social norm that has evolved over time.” —Mark Zuckerberg, President and CEO of Facebook
- 4. What Are Social Communities? • The attachment to those groups who we share experiences and interactions through, whether they are strong or weak create a community. These are mainly groups of like-minded individuals contacted by online interaction. • Through these communities people share… Personal values Cultural values Business goals Attitudes World views
- 5. Social Profile ▫ Skins/themes-Personalize your profile, these are visual elements people use to change the the aesthetic of a web page ▫ Identity card—Social version of a business card (LinkedIn) ▫ Badges— people can embed in emails and on websites to share their contact information
- 7. Activities in Social Networks ▫ Directed Communications— 1-to-1 interactions on a social network between two users Direct messages (the email of social communities) & instant message Dunbar’s Number— Most people can maintain only around 150 meaningful relationships, online and off. 5,000 followers, how many do you really know?
- 10. Key Terms • Nudge—Reminds someone to socialize ▫ When we click “POKE” on Facebook • Social Sharing— When we click “SHARE” on Facebook • Secondary Content— “RETWEETS” on Twitter, “LIKE” on Facebook
- 11. Paid Media • Social ads are online display ads that incorporate user data in the target of the ad and enable some form of social interaction within the internet page the user is on • —This helps track the progress of that product • More common forms of paid social media are: - Facebook ads - Promoted tweets - Linkedin ads
- 13. MTV defines catfish as: “To pretend to be someone you’re not online by posting false information, such as someone else’s pictures, on social media sites, usually with the intention of getting someone to fall in love with you” • This recognizes false online identities as a new phenomenon.
- 16. Works Cited • Cohen, D. (2012, December 22). Facebook Promotes Poke With Message In IPhone App. Retrieved November 1, 2014, from http://allfacebook.com/poke-promo-message-iphone_ b107392 • Joost, H. (2010, January 22). Https://www.youtube.com/watch?v=ZgZaNDNY4ZE. Retrieved November 1, 2014, from https://www.youtube.com/watch?v=ZgZaNDNY4ZE • Tuten, S. (2013). Chapter 5 Social Communities. In Social Media Marketing (p. 228). Saddle River: Pearson. • The Social Media Generation Problems and Reality. (2014, June 24). Retrieved November 1, 2014, from https://www.youtube.com/watch?v=UGySZMlFwYg