4. 2. Get The Likes
Market based on VALUE
not numbers
Make it easy and accessible
everywhere!
5. Get a personalized URL from Facebook
*if you have 25 fans, you can get one
LIKE OTHER PAGES
6. Get a personalized URL from Facebook
*if you have 25 fans, you can get one
http://www.facebook.com/username
Make it easy, simple, intuitive
Maybe matching your URL?
11. Design engagement for highest ROE
Engage Contribute Participate Create
Create a
Post Become a
Visit video,
reviews fan
Watch message,
Give Friend
Download tweet,
feedback Follow
Read blog post,
Vote Join
Play etc. about
Contribute Discuss
org/comp
ideas
any
Lowest to highest Return on Engagement
* Based on http://www.slideshare.net/brandonmurphy/the-true-value-of-social-media-4267498
14. Ask Questions:
Be a Platform
For Conversation
Tagging people is a way
to invite them into the
conversation Temple Beth Abraham, Tarrytown, NY
15. ROE is fan engagement and trust
Engage Contribute Participate Create
Create a
Post Become a
Visit video,
reviews fan
Watch
Give
TRUST
Friend
message,
Download tweet,
feedback Follow
Read blog post
Vote Join
Play product
Contribute RECIPROCITY
Discuss
about the
ideas
company
16. Summary: designing engagement
Design different ways to become engaged
online
Be authentic and transparent: create trust
Integrate co-creation into your engagement
strategy
Your new role: Chief Conversation Officer
17. 4. Promotion isn’t Really Promotion
make it people-centric and conversational
21. Coming Up….
• Twitter 101 May 10, 1-2pm eastern
• Sharefest! May 14, 2-3pm eastern
COACHING AND CONSULTING
GRANT APPLICATIONS ROUND 2
OPEN MAY 21 (Due June 6)!
Editor's Notes
A is the org goals. B is what the audience is interested in (or their goals, needs, etc.) What's in the middle is generally where THE conversation topic is going to be.
Engage: passive activities such as visiting a site, reading the blog, playing a game Contribute: ideas, reviews, feedback Participate: within a group or fan page Create: create new content on a site or on their own about the site
Engage: passive activities such as visiting a site, reading the blog, playing a game Contribute: ideas, reviews, feedback Participate: within a group or fan page Create: create new content on a site or on their own about the site