1. Healthcare is in need of disruption through new digital technologies that can empower patients and improve communication between doctors and across the industry. Examples discussed include remote eye exams, prescription delivery services, telehealth, and educational tools for children about health conditions. 2. Wearable devices are becoming smaller, more integrated into ecosystems, and focused on health and fitness uses. Questions remain around what constitutes a device or screen. 3. Digital communication is evolving to focus more on personalized experiences and behaviors through storytelling, empathy, and chat-based interfaces on social platforms.

1. 1
SXSW
Når digitale initiativer
driver vores udvikling
Huset Markedsføring – 30/04/2015

2. Per A. Knudsen
Digital Media Strategist
DigitasLBi
@peraknudsen

3. SXSW HAS MORPHED FROM A
SOCIAL MEDIA AND TECH
HAVEN TO A DISCUSSION OF
HOW TECHNOLOGY AND
COMMUNICATIONS CAN SOLVE
REAL-WORLD PROBLEMS.
- BEN KUNZ, VP AT MEDIASSOCIATES

4. Areas to cover
Healthcare Devices Communications

5. HEALTHCARE

6. Disruption
is needed
Healthcare as an industry has
many limitations, much
bureaucracy and limited
action is taken in the ways
digital can empower it.
PLEASE DISRUPT US!

7. Tech 4
Health
Technology is the big hope
across the healthcare
industry, from
communication, data, IOT
etc. This means the big
players are entering the
healthcare battle.

8. Eye Exams
On Demand
EyeNestra have a web based
test and a device to give
quick and approved ways to
test your vision at home or at
the office.

9. IDEO have created the
modern pharmacy solution
that sends dosage based
monthly packages to your
home – Introducing PillPack
The Smart
Pharmacy

10. Telehealth
For doctor to doctor, doctor
to patient or even patient to
patient.
Even temporary staff
(Barton Telehealth).

11. IOT and robots as a tool for
teaching about decease and
promote understanding
(especially for kids).
E.g. Jerry the bear teaches
children about diabetes care
through playing and friendship.
Health &
Learning

12. Niche
Curation
App stores for doctors
(AppScript), review &
recommendation websites for
different decease areas etc.

13. DEVICES

14. Failing
Fast
Astro Teller talks about
failing fast and why
Google glass was a
great example of failing
fast – Project Makani
disrupting the wind
turbine industry…

15. Apple Watch has sparked a
new kind of conversation:
Wearable's of the future are
what? What is a screen/what
is a device?
Smart
devices

16. Micro
Wearables
Barcodes, tattoos etc.
Wearables are not a status
symbol and should be as
little evasive as possible
- MC10 is leading the charge

17. Eco
System
Under Armour are creating a 360
degree brand experience through
strategic acquisitions - and startups
are purposely started with acquisition
in mind.
Third party companies are trying to
connect it all e.g. Gyroscope & Philips

18. COMMUNICATION

19. Storytelling and experiences
continue to dominate the
conversations around
relevance…
Technology is continuously
evolving this approach.
Storytelling

20. Digital
Empathy
The death of one man is a
tragedy.
The death of millions is a
statistic.
–Josef Stalin

21. On It’s
Head
Carrot hunger and apps like the
Hater app usher in a counter
communications movement
where we move away from what
is accepted and safe, to what
sets us apart.

22. Chat
Design
Chat is experiencing a
renaissance within social
communications – LUKA takes
on Yelp/Foursquare/Google
maps through this approach.
Facebook is also doing this…

23. • Digital is empowering people more than ever before
• Healthcare needs to be disrupted, not marginally improved
• Devices are becoming smaller, smarter and more connected
• Communication and platforms revolves around people behaviour
Take aways

24. SnapChat as the competition.
Porn is free, sites are ad-based
instead of subscription.
Porn is becoming more
mainstream and that can open
the door for partnerships/
affiliation from more
established brands.
Porn!

25. THANK
YOU
Per A. Knudsen
@peraknudsen
Per.Knudsen@digitaslbi.com