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SXSW
Når digitale initiativer
driver vores udvikling
Huset Markedsføring – 30/04/2015
Per A. Knudsen
Digital Media Strategist
DigitasLBi
@peraknudsen
SXSW HAS MORPHED FROM A
SOCIAL MEDIA AND TECH
HAVEN TO A DISCUSSION OF
HOW TECHNOLOGY AND
COMMUNICATIONS CAN SOLVE
REAL-WORLD PROBLEMS.
- BEN KUNZ, VP AT MEDIASSOCIATES
Areas to cover
Healthcare Devices Communications
HEALTHCARE
Disruption
is needed
Healthcare as an industry has
many limitations, much
bureaucracy and limited
action is taken in the ways
digital can empower it.
PLEASE DISRUPT US!
Tech 4
Health
Technology is the big hope
across the healthcare
industry, from
communication, data, IOT
etc. This means the big
players are entering the
healthcare battle.
Eye Exams
On Demand
EyeNestra have a web based
test and a device to give
quick and approved ways to
test your vision at home or at
the office.
IDEO have created the
modern pharmacy solution
that sends dosage based
monthly packages to your
home – Introducing PillPack
The Smart
Pharmacy
Telehealth
For doctor to doctor, doctor
to patient or even patient to
patient.
Even temporary staff
(Barton Telehealth).
IOT and robots as a tool for
teaching about decease and
promote understanding
(especially for kids).
E.g. Jerry the bear teaches
children about diabetes care
through playing and friendship.
Health &
Learning
Niche
Curation
App stores for doctors
(AppScript), review &
recommendation websites for
different decease areas etc.
DEVICES
Failing
Fast
Astro Teller talks about
failing fast and why
Google glass was a
great example of failing
fast – Project Makani
disrupting the wind
turbine industry…
Apple Watch has sparked a
new kind of conversation:
Wearable's of the future are
what? What is a screen/what
is a device?
Smart
devices
Micro
Wearables
Barcodes, tattoos etc.
Wearables are not a status
symbol and should be as
little evasive as possible
- MC10 is leading the charge
Eco
System
Under Armour are creating a 360
degree brand experience through
strategic acquisitions - and startups
are purposely started with acquisition
in mind.
Third party companies are trying to
connect it all e.g. Gyroscope & Philips
COMMUNICATION
Storytelling and experiences
continue to dominate the
conversations around
relevance…
Technology is continuously
evolving this approach.
Storytelling
Digital
Empathy
The death of one man is a
tragedy.
The death of millions is a
statistic.
–Josef Stalin
On It’s
Head
Carrot hunger and apps like the
Hater app usher in a counter
communications movement
where we move away from what
is accepted and safe, to what
sets us apart.
Chat
Design
Chat is experiencing a
renaissance within social
communications – LUKA takes
on Yelp/Foursquare/Google
maps through this approach.
Facebook is also doing this…
•  Digital is empowering people more than ever before
•  Healthcare needs to be disrupted, not marginally improved
•  Devices are becoming smaller, smarter and more connected
•  Communication and platforms revolves around people behaviour
Take aways
SnapChat as the competition.
Porn is free, sites are ad-based
instead of subscription.
Porn is becoming more
mainstream and that can open
the door for partnerships/
affiliation from more
established brands.
Porn!
THANK
YOU
Per A. Knudsen
@peraknudsen
Per.Knudsen@digitaslbi.com

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Sxsw Huset Markedsføring

  • 1. 1 SXSW Når digitale initiativer driver vores udvikling Huset Markedsføring – 30/04/2015
  • 2. Per A. Knudsen Digital Media Strategist DigitasLBi @peraknudsen
  • 3. SXSW HAS MORPHED FROM A SOCIAL MEDIA AND TECH HAVEN TO A DISCUSSION OF HOW TECHNOLOGY AND COMMUNICATIONS CAN SOLVE REAL-WORLD PROBLEMS. - BEN KUNZ, VP AT MEDIASSOCIATES
  • 4. Areas to cover Healthcare Devices Communications
  • 6. Disruption is needed Healthcare as an industry has many limitations, much bureaucracy and limited action is taken in the ways digital can empower it. PLEASE DISRUPT US!
  • 7. Tech 4 Health Technology is the big hope across the healthcare industry, from communication, data, IOT etc. This means the big players are entering the healthcare battle.
  • 8. Eye Exams On Demand EyeNestra have a web based test and a device to give quick and approved ways to test your vision at home or at the office.
  • 9. IDEO have created the modern pharmacy solution that sends dosage based monthly packages to your home – Introducing PillPack The Smart Pharmacy
  • 10. Telehealth For doctor to doctor, doctor to patient or even patient to patient. Even temporary staff (Barton Telehealth).
  • 11. IOT and robots as a tool for teaching about decease and promote understanding (especially for kids). E.g. Jerry the bear teaches children about diabetes care through playing and friendship. Health & Learning
  • 12. Niche Curation App stores for doctors (AppScript), review & recommendation websites for different decease areas etc.
  • 14. Failing Fast Astro Teller talks about failing fast and why Google glass was a great example of failing fast – Project Makani disrupting the wind turbine industry…
  • 15. Apple Watch has sparked a new kind of conversation: Wearable's of the future are what? What is a screen/what is a device? Smart devices
  • 16. Micro Wearables Barcodes, tattoos etc. Wearables are not a status symbol and should be as little evasive as possible - MC10 is leading the charge
  • 17. Eco System Under Armour are creating a 360 degree brand experience through strategic acquisitions - and startups are purposely started with acquisition in mind. Third party companies are trying to connect it all e.g. Gyroscope & Philips
  • 19. Storytelling and experiences continue to dominate the conversations around relevance… Technology is continuously evolving this approach. Storytelling
  • 20. Digital Empathy The death of one man is a tragedy. The death of millions is a statistic. –Josef Stalin
  • 21. On It’s Head Carrot hunger and apps like the Hater app usher in a counter communications movement where we move away from what is accepted and safe, to what sets us apart.
  • 22. Chat Design Chat is experiencing a renaissance within social communications – LUKA takes on Yelp/Foursquare/Google maps through this approach. Facebook is also doing this…
  • 23. •  Digital is empowering people more than ever before •  Healthcare needs to be disrupted, not marginally improved •  Devices are becoming smaller, smarter and more connected •  Communication and platforms revolves around people behaviour Take aways
  • 24. SnapChat as the competition. Porn is free, sites are ad-based instead of subscription. Porn is becoming more mainstream and that can open the door for partnerships/ affiliation from more established brands. Porn!