Nicholas Bean, Nordic Senior Analyst and Mads Brandt, Lead Social Strategist at DigitasLBi presented how social media insights and intelligence can be used to:
• Qualify the brand value across the customer decision journey,
• Develop campaigns ideas, and
• Identify the best way to engage their audience.
NB! Some of the case slides from the original presentation not included.
Hosted by the Retail Design Institute, this highly visual store tour presentation features video, photos, downloadable content and a tour map, providing inspiration and motivation to make the most of your visit to NYC. James Farnell (International President, RDI & Creative Director of Little) is joined on stage by three of our Industry’s leading professionals, offering the varied perspectives of a designer, retailer & solutions provider. The session features short case studies by Nick Stowe, CEO of Nixon Watches; Chris Dieringer, IT Leader at Microsoft Retail; and Jonathan Luster, Vice President, Market and Concept Development at Lowe's Companies, Inc. Attendees will gain from insights shared on what it takes to create the successful store experiences that contribute to New York’s exciting retail landscape.
DISCLAIMER: This is an archived presentation. Please visit http://www.slideshare.net/Digital-Luxury to access DLG official SlideShare account.
The Head of Consulting and Operations from IC-Agency, Yves-Alain Schwaar, discusses how luxury brands can use the power of the web to reach potential customers to maximum effect. Filmed at the Financial Times Digital Luxury Seminar at the Beau-Rivage Palace Hotel, Lausanne, Switzerland on October 8, 2009.
Estée Lauder - Social and luxury: Challenges and opportunities for high-end b...Branded Ltd
High-end, luxury brands like Estée Lauder are some of the most innovative users of social media for marketing and consumer outreach. See how Estée Lauder is using Social to address challenges and create opportunities, as presented at Branded's 2013 Conference, Social Matters
In this presentation, Digital Marketing Strategist Amberly Rundell reviewls the top 53 social media marketing tips for malls as well as a few of her favorite tools she uses for her clients on a daily basis.
In this presentation, she covers way to optimize your profiles, creative contest ideas, tips to get more engagement online, how to grow your followers, creative content ideas and more!
To learn how you can get a custom social media strategy plan for your shopping mall or retail store, visit us online at www.mannixmarketing.com or give us a call today at (518)743-9424.
Luxury retail trends and customer experience in a digital era. A perspective on the customer experience of the future, case studies from leading retailers today and the implications for business corporate strategy, retail stores, employees and HR.
For more on Retail, Digital, Employee and Customer Experience connect with Deloitte Digital Southeast Asia @DeloitteDigi_SG. We’re always happy to talk.
From strategy to delivery, Deloitte Digital combines cutting-edge design with trusted business and technology acumen to define and deliver tomorrow’s business, today. Deloitte Digital is committed to helping clients unlock the business value of emerging technologies.
Hosted by the Retail Design Institute, this highly visual store tour presentation features video, photos, downloadable content and a tour map, providing inspiration and motivation to make the most of your visit to NYC. James Farnell (International President, RDI & Creative Director of Little) is joined on stage by three of our Industry’s leading professionals, offering the varied perspectives of a designer, retailer & solutions provider. The session features short case studies by Nick Stowe, CEO of Nixon Watches; Chris Dieringer, IT Leader at Microsoft Retail; and Jonathan Luster, Vice President, Market and Concept Development at Lowe's Companies, Inc. Attendees will gain from insights shared on what it takes to create the successful store experiences that contribute to New York’s exciting retail landscape.
DISCLAIMER: This is an archived presentation. Please visit http://www.slideshare.net/Digital-Luxury to access DLG official SlideShare account.
The Head of Consulting and Operations from IC-Agency, Yves-Alain Schwaar, discusses how luxury brands can use the power of the web to reach potential customers to maximum effect. Filmed at the Financial Times Digital Luxury Seminar at the Beau-Rivage Palace Hotel, Lausanne, Switzerland on October 8, 2009.
Estée Lauder - Social and luxury: Challenges and opportunities for high-end b...Branded Ltd
High-end, luxury brands like Estée Lauder are some of the most innovative users of social media for marketing and consumer outreach. See how Estée Lauder is using Social to address challenges and create opportunities, as presented at Branded's 2013 Conference, Social Matters
In this presentation, Digital Marketing Strategist Amberly Rundell reviewls the top 53 social media marketing tips for malls as well as a few of her favorite tools she uses for her clients on a daily basis.
In this presentation, she covers way to optimize your profiles, creative contest ideas, tips to get more engagement online, how to grow your followers, creative content ideas and more!
To learn how you can get a custom social media strategy plan for your shopping mall or retail store, visit us online at www.mannixmarketing.com or give us a call today at (518)743-9424.
Luxury retail trends and customer experience in a digital era. A perspective on the customer experience of the future, case studies from leading retailers today and the implications for business corporate strategy, retail stores, employees and HR.
For more on Retail, Digital, Employee and Customer Experience connect with Deloitte Digital Southeast Asia @DeloitteDigi_SG. We’re always happy to talk.
From strategy to delivery, Deloitte Digital combines cutting-edge design with trusted business and technology acumen to define and deliver tomorrow’s business, today. Deloitte Digital is committed to helping clients unlock the business value of emerging technologies.
Luxury customer journey: an overview of the new UHNW audience and how to use ...Diana Sherling
This is the session that I gave at the SuperYacht Luxury Marketing Conference #makeyourmark16. In this presentation I talk about the insights and attitudes of the UHNW luxury audience and how you can use the customer journey McKinsey loop as a tool to plan and refine your marketing. I am passionate about luxury marketing, so read my blog at www.dianasherling.com or have a look at my mini luxury brand that I am creating at www.lilyflojewellery.com
Building a Luxury Brand Online via Search Engine Marketingguestffd117
Chris Bishop talks through his experience of building a luxury brand via search engine marketing at a Mad.co.uk search conference. His take on true multi-channel marketing being set holistically into a marketing strategy
The Best Of Snapshot is an ongoing series prepared by the LHBS Inspiration-Hub team. Snapshots are filled with curated signs and cases related to a certain topic or industry and are selected around the three following areas of our expertise: business development, brand building and customer experience.
This one features signs and cases from the fashion industry, how it is changing and what new marketing efforts it's coming up with.
Fashion Brands Go Social, Sportswear International PresentationFashion's Collective
A presentation given by Fashion's Collective at the eFashion Summit in Frankfurt, Germany providing an overview of the opportunities in social media for fashion brands, along with examples.
Making Sense of the Noise: Social Media Listening StrategiesFullhouse
The basics of social media listening, including simple steps to set up an iGoogle account (using Google Alerts and Google Reader) to organize the conversations and help you listen.
A presentation of data found on Hillary Clinton's Twitter activity and responding tweets following her announcement that she will run in the 2016 presidential election.
The presentation show cases the Top 15 Social Media Listening tools in January 2014. These tools have their major offering in Social Media Listening, and they provide solutions like Social contact Centre, Social Marketing Cloud, Social Marketing Suite, Social CRM etc.
The ranking is purely based on Web Mentions provided by Google.
Disclosure: Simplify360 and Buzzom share the same owners.
Le comportement du consommateur connecté 2016 : l’ère de la maturité
Intervenants:
Véronique Beaumont, CEO DigitasLBi France & Serge Biscard DGA DigitasLBi France
Marie Nossereau, Senior planneur stratégique, DigitasLBi France
Raphael Berger, Directeur du Département Média & Numérique, IFOP
Jean-Marc Antuszewicz, Head of Data Strategy, DigitasLBi France
Anthony Grost, Responsable du conseil Stratégique, Demandware
Geoffroy Franqueville, CDO, T.O by Lipton
An introduction to the Hummanities Science and Technology Course at Universidad Camilo José Cela.
It focuses on Government 3.0 through a Comparative Analysis of Tech Platforms in Cities and Governments in Different Continents and Levels of Development
The best free social media listening toolsDifferent Spin
People are talking about you and your brand online, but are you really listening? Monitor online conversation around your brand using these brilliant social media listening tools. And what's more - they all have free versions!
Luxury customer journey: an overview of the new UHNW audience and how to use ...Diana Sherling
This is the session that I gave at the SuperYacht Luxury Marketing Conference #makeyourmark16. In this presentation I talk about the insights and attitudes of the UHNW luxury audience and how you can use the customer journey McKinsey loop as a tool to plan and refine your marketing. I am passionate about luxury marketing, so read my blog at www.dianasherling.com or have a look at my mini luxury brand that I am creating at www.lilyflojewellery.com
Building a Luxury Brand Online via Search Engine Marketingguestffd117
Chris Bishop talks through his experience of building a luxury brand via search engine marketing at a Mad.co.uk search conference. His take on true multi-channel marketing being set holistically into a marketing strategy
The Best Of Snapshot is an ongoing series prepared by the LHBS Inspiration-Hub team. Snapshots are filled with curated signs and cases related to a certain topic or industry and are selected around the three following areas of our expertise: business development, brand building and customer experience.
This one features signs and cases from the fashion industry, how it is changing and what new marketing efforts it's coming up with.
Fashion Brands Go Social, Sportswear International PresentationFashion's Collective
A presentation given by Fashion's Collective at the eFashion Summit in Frankfurt, Germany providing an overview of the opportunities in social media for fashion brands, along with examples.
Making Sense of the Noise: Social Media Listening StrategiesFullhouse
The basics of social media listening, including simple steps to set up an iGoogle account (using Google Alerts and Google Reader) to organize the conversations and help you listen.
A presentation of data found on Hillary Clinton's Twitter activity and responding tweets following her announcement that she will run in the 2016 presidential election.
The presentation show cases the Top 15 Social Media Listening tools in January 2014. These tools have their major offering in Social Media Listening, and they provide solutions like Social contact Centre, Social Marketing Cloud, Social Marketing Suite, Social CRM etc.
The ranking is purely based on Web Mentions provided by Google.
Disclosure: Simplify360 and Buzzom share the same owners.
Le comportement du consommateur connecté 2016 : l’ère de la maturité
Intervenants:
Véronique Beaumont, CEO DigitasLBi France & Serge Biscard DGA DigitasLBi France
Marie Nossereau, Senior planneur stratégique, DigitasLBi France
Raphael Berger, Directeur du Département Média & Numérique, IFOP
Jean-Marc Antuszewicz, Head of Data Strategy, DigitasLBi France
Anthony Grost, Responsable du conseil Stratégique, Demandware
Geoffroy Franqueville, CDO, T.O by Lipton
An introduction to the Hummanities Science and Technology Course at Universidad Camilo José Cela.
It focuses on Government 3.0 through a Comparative Analysis of Tech Platforms in Cities and Governments in Different Continents and Levels of Development
The best free social media listening toolsDifferent Spin
People are talking about you and your brand online, but are you really listening? Monitor online conversation around your brand using these brilliant social media listening tools. And what's more - they all have free versions!
The Next Generation of Social Listening IntelligenceRob Key
The potential of social listening data has long been stymied by poor data quality issues and lack of flexibility to adapt to specific brands and domains. But no more. The next generation of social listening, as outlined here, is breaking social listening data out into a wide range of sophisticated uses including consumer insights, market research, brand tracking, market mixed modeling, business intelligence, customer journey analysis and more. Presented at ARF Rethink Conference 2016
Learn how to gain insights into what people think of your brand in order to devise a strategy that will resonate with customers. Laura Powers shares valuable information about Cisco's social listening program and how they use it to engage customers and drive business growth.
Political Social Media - Lebanon and Elections 2013 TeaserThink Media Labs
Politicians in Lebanon have been increasingly embracing Social Media over the last year and their Social Media activity will continue to grow at a much higher rate in 2013. Think Media Labs has been monitoring, documenting, and analyzing the Social Media activity of the politicians and has compiled and summarized this data in this detailed analytical report. After going through this report you will know who is active, who is a late comer to the political Social Media scene, who is more social than others, who has more followers, when are they having slow months.
Our Head of Content & Online PR, Freia Muehlenbein, shows why translating content doesn't work and why there will always be an element of localisation required.
Using Cultural Cues to Propel Your Company 3.25plusaziz
A presentation we delivered to New Orleans Entrepreneur Week focusing on "What does culture have to do with growing a business?" We discuss cultural trend analysis and work to address how small businesses can leverage this unique toolkit.
Building a Better Brand Experience for the Connected Consumer - Social media ...DigitasLBi Nordics
In an increasingly digitized world, where power is shifting to the consumer, brands are challenged to find new ways to connect with their audiences and put their products and services in a context that is relevant and useful to them.
In this presentation we explore how brands are successfully facing this challenge by leveraging creativity, technology and insights to create a unique and relevant experience for the connected consumer of 2015.
NB! Some videos and cases from the original presentation 24 February 2015 are not included.
Covered in this session:
How to be present and adapt when people are more connected than ever.
Why using social as a brand experience and rethinking your digital approach is crucial for companies.
Why brands work smarter and become more relevant through insights, technology and content.
How social media is transforming the future and how you should prepare as a business.
Social Intelligence in the Luxury Fashion Industry - WebinarBrandwatch
In this webinar we examine the opportunity social media presents not just for luxury fashion brands, but for all businesses, to understand their audiences. We’ll share the findings from our latest industry report on the luxury fashion market, including:
– The relationship between brands and their audiences
– How social intelligence gives brands the means to quantify trends
– Where companies like Chanel, Tory Burch, and Gucci rank on our Luxury Fashion Social Index
Advertising Challengers - Presentation by Scott Button, Co-Founder & CEO of Unruly at the NOAH 2015 Conference in Berlin, Tempodrom on the 10th of June 2015.
Strategic digital communications at Copenhagen Business SchoolDigitasLBi Nordics
Our Digital Media Strategist, Kristine Kaus, gave a presentation at Copenhagen Business School about branding, social Media content and digital strategies - connecting business to consumers online.
Creative City Networks Review: their role supporting creative talent in Scotland’s cities. An event focused on the Ekos review findings of the 3 city networks: Creative Dundee, Creative Edinburgh and Creative Stirling at Creative Scotland's office.
Find out more about the work of the networks and read the Review report: http://www.creativescotland.com/explore/read/stories/creative-city-networks/2014/creative-city-networks-review
Social Media Week 2014 @DigitasLBi: Empowering Social Through SearchDigitasLBi Nordics
DigitasLBi’s Nordic Director of Media & Strategy, Christian Birk, together with Digital Media Strategist Per Knudsen provides an overview of the landscapes of search and social, and how to master the interconnection between the two.
Covered in this presentation:
• Why Facebook is a great search engine, and Google is a fantastic social platform,
• How brands should activate search and social in their digital eco-system,
• Why content marketing goes beyond social platforms,
• How the Google algorithm has changed to include social signals, and
• How search can help predict the future and provide insights to the content planning in social media.
Komfo Summit All-Star Webinar - Social and B2B with Anders LundeKomfo
Creating content without a strategic direction is a waste of time, money and resources. Learn how to make a strategy for B2B content marketing and social distribution based on a proven method.
The first in the series of CAB's #SharingKnowledge events. A presentation regarding social media; what it is, how it fits in your industry and how to get started.
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Similar to Social Media Week 2014 @DigitasLBi: Social Insights (20)
Huset markedsføring engager forbrugerne i dit brand sharedDigitasLBi Nordics
(in Danish)
Morgenseminar hos Huset Markedsføring 6. marts 2015:
Engagér Forbrugerne i Dit Brand - Skab engagement på tværs af online og offline.
NB! Nogle cases fra den originale præsentation er ikke inkluderet.
Employees as Advocates of the Brand - a Rising Trend - Social Media Week 2015.DigitasLBi Nordics
In 2015 one of the biggest Social Business trends will be Employee Advocacy – getting engaged employees to become active advocates of the brand. People buy from people they trust, which is especially true in complex B2B settings.
In this presentation we explore how some of the best companies of all sizes and industries are approaching this – What’s their secrets – and discover how one first mover in Denmark, Danske Bank is establishing trust between customers and the bank by activating their employees on social media.
Covered in this session:
– Knowledge around what it takes to build a capable advocacy program.
– A glimpse into how innovative companies are redefining the relationship-building with their customers.
– Insights into how Danske Bank created an Employee Advocacy Program that had a positive business impact in just three months.
DigitasLBi - Exploring Ideas that Shake, rattle and Rock IndustriesDigitasLBi Nordics
With the 47-hour virtual sell-out of the all-new XC90, we saw that people were ready to buy a car online without physically experiencing it. In this What's Next session, we’ll look beyond technology itself, to the behavioral transformation taking place now and in the future. We’ve handpicked cases from across sectors to show what’s next in creative innovation. Get ready to explore groundbreaking ideas that shape behavior and create new marketplaces. Welcome to the DigitasLBi Breakfast Club.
Online Analysis and Analytics - Using Data to Your AdvantageDigitasLBi Nordics
Presentation by DigitasLBi - Per A. Knudsen and Ida Mahler - April 2014 for "Netværket for Datadrevet Markedsføring" in Copenhagen. Theme: Online Analysis, including Analytics.
Please notice: some cases from the original version are not included.
Digitale muligheder i et nyt medielandskab - Huset Markedsføring 2014DigitasLBi Nordics
Digitale muligheder i et nyt medielandskab - dos and don'ts.
Huset Markedsføring inviterede til "Digtial Brief" i samarbejde med DigitasLBi: "DigitasLBi er verdens største digitalbureau og to af deres digitale strategieksperter giver deres bud på de vigtigste Do’s and Don’ts for digital marketing"
Oplægsholdere: Maria Eriksen-Jensen, Client Strategy Director, og Per A. Knudsen, Digital Strategist fra DigitasLBi.
Enkelte slides er udtaget ift den originale præsentation.
Social Media Week 2014 @DigitasLBi: Real time marketingDigitasLBi Nordics
DigitasLBi’s social media expert and SMW Speaker of the Year 2013 Gus Murray, shares his experiences working for leading Nordic brands on the future of Content Marketing.
He’ll explore how businesses can deliver Real-Time Marketing, Relevancy in an increasingly noisy world and leverage Response Planning.
Covered in this presentation:
• Why Twitter is the most misunderstood platform and a brands biggest opportunity,
• Social as a service opportunity,
• Long-Form vs. Short-Form content, and
• “Dark Posting” and the rethinking of social ads.
Social Media Week 2014 @DigitasLBi: Your Website in a Social ContextDigitasLBi Nordics
DigitasLBi Denmark’s head of User Experience, Niels Handberg, presents the latest digital trends and business opportunities on how to utilize and integrate social related activities on and beyond your website.
• Your website in a social context – how to connect the dots,
• How social listening can help your service offer on your site,
• How to integrate social aspects throughout the customer decision journey,
• Integrating the voice of the crowd to help conversion on all platforms, and
• How social media can help your eCommerce performance.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
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5) Roll the Dice - New Business Models
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
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Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
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This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
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The session will also cover data analysis techniques and criteria for graduating landing pages.
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No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Marketing as a Primary Revenue Driver - Lee Levitt
Social Media Week 2014 @DigitasLBi: Social Insights
1. Why social insights
are central to your
integrated
marketing strategy
Social Media Week CPH – 20/02/2014
#SmwDLBi #Smwcph
2. Who we are…
@madsbb
Mads Bøcher
Brandt
Lead Social Media
Strategist
#Strategy
#Consultant
#Socialbusiness
#Onlinegeek
#Traveler
@nickobeano
Nicholas Bean
Senior Analyst
#Analytics
#Social
#Digitalstrategy
#Music
#Motorracing
#SMWDLBi
3. We connect people and brands
in a digital age through innovative
and engaging solutions to business
challenges.
#SMWDLBi
4. A complete and integrated global offering
Nordics
Norway
250
Sweden
Denmark
UK
900
San Francisco
New York
USA
2850
Paris
Europe
West
550
Germany
450
Japan
Atlanta
China
UAE
APAC
1100
Hong Kong
Costa Rica
Singapore
6,000+ people
40 offices across
25 countries
Australia
#SMWDLBi
5. Our presence in the nordics
Sweden
150
Norway
20
250+ people
5 offices: Cph – Sthlm Gthbg – Mlm - Trdhm
Denmark
80
Full-service
offering
#SMWDLBi
18. Every minute on social media
100 hours
of video
uploaded
100,000
tweets
sent
Source: Mashable
680,000
updates
shared
3,600
photos
uploaded
#SMWDLBi
22. WHY SOCIAL INSIGHTS ARE
CENTRAL TO YOUR
INTEGRATED MARKETING
STRATEGY
Social Media Week Copenhagen
Thursday 20th February 2014
#SMWDLBI
#SMWDLBi
23. Who am I?
• An Englishman living in Sweden
• An DigitasLBi veteran of 3 ½ years
• Worked with social analytics since 2005
• Working across some cool clients
#SMWDLBi
24.
25. Using social
insight and
analysis to…
• Identify the best way to engage with an
audience
• Qualify brand value across the customer
decision journey
• Develop campaigns ideas
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35. Social Media Week Copenhagen – 20th February
Provide insight that drives action around:
• Opinion
What
do
people
think
about
your
brand
and
social
ac5vity?
Opinion
Iden5ty
Impact
Behavior
• Iden5ty
Who
are
your
audiences?
• Behaviour
How
do
your
audiences
behave?
• Impact
What
is
the
impact
of
brand’s
ac5vity
on
audience
behaviour,
iden5ty
and
opinion?
#SMWDLBi
38. Social Media Week Copenhagen – 20th February
Volvo Cars
“Cars are driven by
people. The guiding
principle behind
everything we make
at Volvo, therefore,
is and must remain,
safety”
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39.
40.
41. Social Media Week Copenhagen – 20th February
Brands are too focused on their own communities
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42. Social Media Week Copenhagen – 20th February
Only about 15-25% of content is seen by “fans” of a Facebook
page.
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43. Social Media Week Copenhagen – 20th February
This community is only one part of a customer base
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44. Social Media Week Copenhagen – 20th February
These customers are only a limited % of prospective/potential
customers, for any brand.
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45. Social Media Week Copenhagen – 20th February
How do we use social media to reach all of these people, fans,
customers, prospects or otherwise?
#SMWDLBi
52. Source: NY Times “The
Psychology of Sharing:
Why Do People Share
“I try to share only
information that will
reinforce the image I'd like
to present: thoughtful,
reasoned, kind, interested
and passionate about
certain things.”
Online”
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53. 69% of people think brands
don’t share interesting
content on Social Media
68% of people never share
something posted by a
company on social media
15% of your fan base will see
your content 5% might
share it…
Source: Global Online Benchmark Technographics Survey 2013 Forrester
56. Social Media Week Copenhagen – 20th February
Are these the same people?
• British
• Remarried
• Male
• High Income
• Over 60
• Children have left home
• Divorced
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59. Social Media Week Copenhagen – 20th February
What really makes
them tick?
What makes them click?
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60. But what else?
Which
Venues?
Boats
Car
Enthusiasts
Who do
we want
to
reach?
Content distribution
analytics
What are they
interested in?
What
Content?
What
Format?
Bikes
Social Network analysis
What
Influencers?
Fashion/Design
Social Keyword analysis
When?
Sports
#SMWDLBi
61. For example
Boats
Which
Venues?
Performance
Car
Enthusiasts
Who do
we want
to
reach?
What are they
interested in?
Product
Reviews
Vintage/Classic
What
Content?
What
Format?
Bikes
Racing
Fashion/Design
Owner
communities
What
Influencers?
When?
Sports
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62. Likelihood of appearance in Monitor
Interests in the room?
Medicine
Online
Communi5es
Trash
and
Recycling
Smartphones
Burberry
Luxembourg
-‐1000
-‐500
0
500
1000
1500
2000
2500
3000
3500
4000
Likelihood of appearance vs. Twitter average
#SMWDLBi
64. Social Profiling: outputs & optimising planning
Detailed audience profiles & personas
Guidelines for successful content
Strategy,
Social &
content
teams
Rich creative territories
Identity
Resolution
Social
Insight
Paid Media planning
Tone of voice and Keyword Guidelines
Optimised influencer activity
Channel management and measurement
#SMWDLBi
65. Think about the way you find things online…
1
2
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3
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66. THE DAYS OF BEING PASSIVE
WITHIN SOCIAL ARE OVER
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77. In summary
• Identify the best way to engage with an
audience
• Qualify brand value across the customer
decision journey?
• Develop campaigns ideas
#SMWDLBi
78. • Start small
First steps
towards best
use of social
insight?
• Work out what you want to achieve
• Look at ways to measure it
• Know your audience
• Use insight to create the best solution
• Test the waters before you jump
• Learn from what you have done
#SMWDLBi
82. Thanks for your time
Please rate this event @
speakerscore.com/insights
Nicholas Bean – Senior Analyst Nordics
Mads Bøcher Brandt - Lead Social Media Strategist
www.digitaslbi.com/se
www.digitaslbi.com/dk
Nicholas.bean@digitaslbi.com
@nickobeano
Mads.brandt@digitaslbi.com
@madsbb
#SMWDLBi