The document discusses ubiquitous connectivity, which refers to a future where everything and everyone is connected through a global network. It describes visions of this future, including faster wireless broadband, cheaper devices, cloud computing, the death of roaming fees, location-based services, wireless payments, and augmented reality. The document advises readers to think about how connectivity can enhance brands and experiences, focus on great user experiences and pricing, collaborate with innovative partners, and start experimenting with emerging technologies.

1. Ubiquitous Connectivity
Per Håkansson, Seattle January 24-26, 2011

2. @perhakansson
Presentation made on iPad from scratch.

4. Agenda
1. What is Ubiquitous Connectivity?
2. Visions of The Future
3. How to Benefit Today

5. What is Ubiquitous
Connectivity?
Buzz, buzz, buzz...

6. Ubiquitous
Connectivity
When everything and everyone is connected to each
other on a global network level.

7. What we know today!
• Wireless broadband will get much faster
• Devices will get cheaper, smaller and better
• Data access over ownership (cloud)
• Roaming will eventually die
• Web apps will start competing with native apps

8. Think of Ubiquitous
Connectivity as Electricity
100 years ago...
It will be everywhere (lol).

9. 4,000,000,000
And that's mobile devices, growing at a daily rate of
1.6MM cell phones / day.

10. Location, location,
location...
Less and more. Accessibility and Proximity.

11. E-books? What evah!
Amazon sold $1BN worth in 2010.

12. The Future Mobile Device
could be anything.

13. Visions of The Future
Work. Play. Shop.

14. Starbucks
Payments
No more credit cards.

15. Location-Based Services
So 2010... :p

16. Smart
Coupons
Personalized,
localized deals.

18. “Teams are formed around individual client needs and
when the needs are satisfied, them team is dispersed.”

19. Wireless Energy
Always charged.

20. Word Lens
Augmented Reality.

21. Talking Car
Vehicle-to-Vehicle / Infrastructure.

22. Telepresencing
The holistic robot you.

24. Wireless
Monitoring
Health, baby,
fitness, plants...

25. Inception
The soundtrack to your life.

27. Threading
A seamless media experience.

28. How to Benefit Today
Fun, friends and fortune.

29. Today
• Think about how ubiquitous connectivity can increase
the authentic brand experience - utilitarian or
entertainment
• Focus on benefits, great user experience and the right
pricing model
• Find clients who put value in failing fast forward with
the right innovative partner
• Paradigm shifts are messy, put your egos aside and
collaborate to win big

30. iOS 4.3
Beta
Join developer.apple.com

31. Takeaways
• Everything will eventually connect to
everything everywhere
• What will succeed and what will fail is
unknown but we need to experiment
• The future - to a certain extent - is already
here. Start embracing it!

32. Contact
@perhakansson
per.hakansson@gmail.com
+1 415 347 5520