Uploaded byDigitasLBi Nordics
Building a Better Brand Experience for the Connected Consumer - Social media Week 2015
The document discusses the changing landscape of marketing in the context of connecting brands with consumers, highlighting the importance of insights, creativity, and consistent storytelling. It emphasizes the complexity of modern marketing, the need for relevance, and the opportunities presented by data-driven insights. Key takeaways include the importance of focusing on people and using insights to inform creative strategies.
More Related Content
![18 nchrp500 [v13] guía reducirchoquescamiones](https://cdn.slidesharecdn.com/ss_thumbnails/18nchrp500v13guareducirchoquescamiones-170315150006-thumbnail.jpg?width=640&height=640&fit=bounds)
Similar to Building a Better Brand Experience for the Connected Consumer - Social media Week 2015
Building a Better Brand Experience for the Connected Consumer - Social media Week 2015
- 1. Building a betterbrand experience for the connected consumer Social Media Week CPH – 24/02/2015 #SmwDLBi #Smwcph
- 2.
- 3. 3 We are atransformation agency. We fuse creativity, technology and data to create powerful new connections between people and brands. #SmwDLBi
- 4. 4 USA & Latin America 3500 UK& MEA 1000 Nordics 250 Europe West 550 We work in a unified way, 7,000 people across 26 countries Germany 450 China & APAC 1100 #SmwDLBi
- 5. 5 Global engagements managedout of Nordics #SmwDLBi
- 6. Agenda for theday • How has marketing changed? • How are great brands working to connect with consumers? • How can insights inform your creativity? • Do YOU want to try a great brand experience? #SmwDLBi
- 7. @peraknudsen@madsbb #SmwDLBi Who we are… PerA. Knudsen Digital Media Strategist Mads Brandt Director of Media
- 8.
- 9. Marketing 10 yearsago #SmwDLBi
- 10.
- 11. 11 So what doesthis mean to the modern day marketeer? #SmwDLBi
- 12. 12 Focus in 2014… …ISKING Mobile Content Formats Agile Local Social …
- 13.
- 14.
- 15. “I wonder ifmy favorite brand of kitchen roll has a twitter profile I can follow.” #SmwDLBi
- 16. 16 .com PPC Campaign EMAIL MOBILE SOCIALSEO Just give me whatI want! People don’t focus on touch points & disciplines - But they go through them #SmwDLBi
- 17. 17 If we lookat media, borders are blurred: #SmwDLBi Social Search Search (Intent) News Feeds (Discovery)
- 18.
- 19.
- 20. MARKETING HAS NEVER BEENMORE UNDEFINED #SmwDLBi
- 21. DISRUPTION IS ALL AROUNDUS #SmwDLBi
- 22.
- 23.
- 24.
- 25.
- 26. 26#SmwDLBi But, the noise ondigital platforms are overwhelming
- 27. 27#SmwDLBi 9 seconds You have 6seconds Attention span
- 28.
- 29. WE HAVE MORE OPPORTUNITIESTO CONNECT THAN EVER #SmwDLBi
- 30.
- 31. 31 DATA INSIGHTS CONTEXTCONTENT Brand Relevance bridge I LOVE HATE THINK BELIEVE FEEL WISH Brand platform #SmwDLBi
- 32.
- 33.
- 34. #SmwDLBi GOING FROM ONE-NIGHT STANDSTO RELATIONSHIPS
- 35. #SmwDLBi How do we successfully extendthe life of content?
- 36. Ideas factory Business as usual Campaign Three tiersof content Experimental Hygiene Iconic #SmwDLBi
- 37. Ideas factory Business as usual Campaign Three tiersof content Experimental Hygiene Iconic #SmwDLBi
- 38. 38 Commercial calendar &campaign planning Q1 Q2 Q3 Q4 Spring campaign Summer/Outdoor Preparing for the cold Christmas campaign #SmwDLBi
- 39.
- 40.
- 41. EXPLORE WAYS OF SCALINGYOUR RELEVANCE #SmwDLBi
- 42. 42#SmwDLBi We all wantto be Oreos. Real- time marketing machines.
- 43.
- 44.
- 45.
- 46. 46#SmwDLBi 35 ambassadors 75K impressions 787business leads In three months
- 47.
- 48.
- 49.
- 50.
- 51. #SmwDLBi 1 + 1= 11 From Mad Men to Math Men
- 52. It starts with askingthe right questions… #SmwDLBi
- 53. What do peoplesearch for? Who is talking and influencing? How are competitors performing? How is the content performing? How is the website performing? What are the trends? #SmwDLBi What are people talking about?
- 54.
- 55. Create frameworks that empoweranalytics and can inform your business… #SmwDLBi
- 56.
- 57. “IF YOU UNDERSTAND THECONNECTED HUMAN ACROSS EVERY TOUCH POINT, IT DOESN'T MATTER WHAT THE FUTURE BRINGS; YOU WILL BE READY FOR IT.” Avinash Kaushik, - Google digital marketing evangelist #SmwDLBi
- 58. Key take aways… •The marketing landscape is complex, but full of opportunities • Start with people and focus your efforts • Brands need consistent storytelling • Look for opportunities to include peers and colleagues • Insights mean better informed creative solutions #SmwDLBi
- 59. Feedback please: speakerscore.com/BMG6 1. Answer4 quick questions 2. Share a comment or picture, if you like Q&A #SmwDLBi #Smwcph
Editor's Notes
- #21 For 100+ years, if someone said I need a campaign, everyone knew what they were talking about. Today, that is more complex. Adobe research shows that just 9% of marketers agreed with the statement “I know our digital marketing is working”.