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TRANSFORMACIÓN DIGITAL DE LOS MODELOS DE NEGOCIO: 
EL FUTURO DE LOS DEPARTAMENTOS TIC EN EUROPA 
Luis Uguina 
Chief Technology Officer - Digital Bank at BBVA 
@luguina
❝It’s tough to be strategic 
with your pants on fire.“ 
! 
Ron Kifer, VP of Global IT, Strategy and Planning at Hewlett-Packard
OUR IT WORLD IS CHANGING. 
! 
WE ARE SUFFERING A TECHNOLOGICAL BOOM THAT 
WILL TEST THE ABILITY OF EVEN THE BEST CIO TO KEEP 
UP WITH EMERGING TECHNOLOGY.
TREND #1 
! 
BY THE END OF 2014 MORE THAN 60% OF WORLDWIDE COMPUTING 
POWER WILL BE LOCATED AT CLOUD FACILITIES 
Morgan Stanley, Internet Trends, 2013
TREND #2 
! 
IT TOOK FROM THE DAWN OF CIVILIZATION TO THE YEAR 2003 FOR THE 
WORD TO GENERATE 1.8 ZETTABYTES OF DATA. IN 2011, IT TOOK TWO DAYS 
ON AVERAGE TO GENERATE THE SAME AMOUNT OF DATA 
BIG Data Trends, 2013
TREND #4 
! 
MOBILE AND NEW INTERNET DEVICES USAGE IS RAMPING UP 
SUBSTANTIALLY FASTER THAN PREVIOUS DESKTOP USAGE 
Morgan Stanley, Internet Trends, 2013
THESE TRENDS ARE CHANGING... 
! 
1. THE CONCEPT OF “DISTRIBUTION” 
! 
2. THE WAY WE WORK AND COLLABORATE 
! 
3. OUR PRODUCTS DESIGN AND SERVICES 
! 
4. THE WAY WE DO MARKETING 
! 
5. THE MOST IMPORTANT: PEOPLE BEHAVIOUR 
AND EXPECTATIONS
AND 
HOW 
SHOULD 
A CIO 
ADAPT 
TO 
CHANGE?
Simplify IT and transform your 
spending: kick the 80/20 budget 
tradition. 1
Simplify IT and transform your 
spending: kick the 80/20 budget 
tradition. 1 
2 Upgrade your “Cloud Strategy” to 
“Business Transformation Enabled 
by the Cloud”
Simplify IT and transform your 
spending: kick the 80/20 budget 
tradition. 1 
23 
Upgrade your “Cloud Strategy” to 
“Business Transformation Enabled 
by the Cloud” 
Transform Big Data into Big 
Insights, Big Vision, and Big 
Opportunities.
4 
5 
Lead with Speed: CIO as 
Chief Acceleration Officer.
Transformación digital de los modelos de negocio: El futuro de los departamentos TIC en Europa

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Transformación digital de los modelos de negocio: El futuro de los departamentos TIC en Europa

  • 1. TRANSFORMACIÓN DIGITAL DE LOS MODELOS DE NEGOCIO: EL FUTURO DE LOS DEPARTAMENTOS TIC EN EUROPA Luis Uguina Chief Technology Officer - Digital Bank at BBVA @luguina
  • 2. ❝It’s tough to be strategic with your pants on fire.“ ! Ron Kifer, VP of Global IT, Strategy and Planning at Hewlett-Packard
  • 3. OUR IT WORLD IS CHANGING. ! WE ARE SUFFERING A TECHNOLOGICAL BOOM THAT WILL TEST THE ABILITY OF EVEN THE BEST CIO TO KEEP UP WITH EMERGING TECHNOLOGY.
  • 4. TREND #1 ! BY THE END OF 2014 MORE THAN 60% OF WORLDWIDE COMPUTING POWER WILL BE LOCATED AT CLOUD FACILITIES Morgan Stanley, Internet Trends, 2013
  • 5. TREND #2 ! IT TOOK FROM THE DAWN OF CIVILIZATION TO THE YEAR 2003 FOR THE WORD TO GENERATE 1.8 ZETTABYTES OF DATA. IN 2011, IT TOOK TWO DAYS ON AVERAGE TO GENERATE THE SAME AMOUNT OF DATA BIG Data Trends, 2013
  • 6. TREND #4 ! MOBILE AND NEW INTERNET DEVICES USAGE IS RAMPING UP SUBSTANTIALLY FASTER THAN PREVIOUS DESKTOP USAGE Morgan Stanley, Internet Trends, 2013
  • 7. THESE TRENDS ARE CHANGING... ! 1. THE CONCEPT OF “DISTRIBUTION” ! 2. THE WAY WE WORK AND COLLABORATE ! 3. OUR PRODUCTS DESIGN AND SERVICES ! 4. THE WAY WE DO MARKETING ! 5. THE MOST IMPORTANT: PEOPLE BEHAVIOUR AND EXPECTATIONS
  • 8. AND HOW SHOULD A CIO ADAPT TO CHANGE?
  • 9. Simplify IT and transform your spending: kick the 80/20 budget tradition. 1
  • 10. Simplify IT and transform your spending: kick the 80/20 budget tradition. 1 2 Upgrade your “Cloud Strategy” to “Business Transformation Enabled by the Cloud”
  • 11. Simplify IT and transform your spending: kick the 80/20 budget tradition. 1 23 Upgrade your “Cloud Strategy” to “Business Transformation Enabled by the Cloud” Transform Big Data into Big Insights, Big Vision, and Big Opportunities.
  • 12. 4 5 Lead with Speed: CIO as Chief Acceleration Officer.