20 Trends for 2020: MTM looks to the futureNatalia Kumar
As we ring in a new decade, our team of cultural enthusiasts and industry experts has identified 20 trends that span across a diverse range of categories, including culture, tech, communications and media.
Developing a culture of innovation, especially of radical innovation, is extremely challenging - perhaps nothing could be more challenging for an organisation, particularly those entrenched in conventional, risk-averse and hierarchical management practices. What is more, the usual costs associated with such a wholesale change management process are prohibitively high in this economy and risk alienating staff. But there is another way...
Mobile is Eating the World - Four ways to rethink customer experiences as mob...Brian Solis
Demand more from mobile
When was the last time you checked your smartphone? Was it a few minutes ago? Or maybe it was a few seconds ago. In fact, you might even be reading this article on your phone, on your daily commute to work or in the comfort of your couch at home on a tablet.
The point is, mobile is big. It’s so big that in May last year, Google has revealed that mobile search has overtaken desktop search. Effectively what this means is that we are searching more information with our mobile devices than on laptops or desktops.
For brands this is huge – it redefines the way they become discoverable. However, this also means that the competition to catch a consumer’s attention is fiercer than ever as smartphones and smart devices continue to evolve and take over the market.
This mobile consumer looks at their phone about 1500 times a day on average and they spend 177 minutes interacting with it daily. Their gestures, the way they act, their process to finding information – business are expected to understand that and act upon it.
This new generation is defined by digital, mobile, real-time and an always-on lifestyle. They’re nothing like your traditional customers.
So, in order to understand them and how they think, you need to redefine and rethink your mobile-first approach to customer experiences. Here are 4 ways you can do just that.
Having participated in both SXSW and Cannes Lions Innovation festival this year, we've uncovered lots of insights on the current communications climate and have put together 9 trends which should serve as guidance for the areas to focus on in 2016.
20 Trends for 2020: MTM looks to the futureNatalia Kumar
As we ring in a new decade, our team of cultural enthusiasts and industry experts has identified 20 trends that span across a diverse range of categories, including culture, tech, communications and media.
Developing a culture of innovation, especially of radical innovation, is extremely challenging - perhaps nothing could be more challenging for an organisation, particularly those entrenched in conventional, risk-averse and hierarchical management practices. What is more, the usual costs associated with such a wholesale change management process are prohibitively high in this economy and risk alienating staff. But there is another way...
Mobile is Eating the World - Four ways to rethink customer experiences as mob...Brian Solis
Demand more from mobile
When was the last time you checked your smartphone? Was it a few minutes ago? Or maybe it was a few seconds ago. In fact, you might even be reading this article on your phone, on your daily commute to work or in the comfort of your couch at home on a tablet.
The point is, mobile is big. It’s so big that in May last year, Google has revealed that mobile search has overtaken desktop search. Effectively what this means is that we are searching more information with our mobile devices than on laptops or desktops.
For brands this is huge – it redefines the way they become discoverable. However, this also means that the competition to catch a consumer’s attention is fiercer than ever as smartphones and smart devices continue to evolve and take over the market.
This mobile consumer looks at their phone about 1500 times a day on average and they spend 177 minutes interacting with it daily. Their gestures, the way they act, their process to finding information – business are expected to understand that and act upon it.
This new generation is defined by digital, mobile, real-time and an always-on lifestyle. They’re nothing like your traditional customers.
So, in order to understand them and how they think, you need to redefine and rethink your mobile-first approach to customer experiences. Here are 4 ways you can do just that.
Having participated in both SXSW and Cannes Lions Innovation festival this year, we've uncovered lots of insights on the current communications climate and have put together 9 trends which should serve as guidance for the areas to focus on in 2016.
Contextual Marketing And The New Marketing ContractXuân Lan Nguyễn
We live in a world where phones are no longer “phones” in the way we once used them. Now, they’re electronic windows into new worlds connecting people, information, and things, and ushering in a new generation of expectations and behaviors along the way.
Technology and behavior megatrends are reshaping business globally. To advance and grow, organizations need new ways to connect to both employees and customers, because old paradigms are costly.
Next Generation Media Quarterly October 2012 dentsu
This is the thirteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
dan[dot]calladine[at]aemedia[dot]com
“The Vision Thing”: Developing a Transformative Digital VisionCapgemini
Digital vision: the cornerstone of successful digital transformation
Digital technologies are having a pervasive influence on business, transforming the customer experience, enhancing productivity in operations and improving the way employees collaborate.
Yet, many organizations fail to capture the full potential of digital technologies because their leaders lack a transformative vision. Executives with an incremental vision get what they aim for – incremental improvement. Those who realize the transformative power of digital can achieve much more.
The traditional brick-and-mortar business model is no longer the only option for the aspiring entrepreneur. Many of today’s greatest successes belong to those who have captured the power of the viral loop by designing products and services that spread themselves through the channels of the Internet, propelled by word-of-mouth recommendations.
Our Guide to Digital disruption Update 2019John Ashcroft
A collection of our articles on Digital Disruption and Change Management updated for 2019.
Don't thumb your nose at Digital Disruption
So what do we mean by digital disruption
The six forces shaping digital disruption
Digital Disruption Industries of the future
Which jobs will be at risk in the years ahead
Digital Disruption and the UK Banking System
This year VCCP once again attended SXSW in Austin looking to keep our finger on the pulse of the changing digital spaces and be inspired to the latest Interactive trends and technologies that will be shaping 2015!
We have pulled together the 6 Key trends we spotted at this years show and written up a bite size trend report on what you need to know!
The mobile is moving well beyond its role as a communication device, becoming an enabler for a wide range of experiences from TV viewing to shopping to banking. And mobile connectivity is disrupting industries from retail to auto to finance and beyond. The consensus is that change is occurring at an astonishing scale and speed.
In this report, JWTIntelligence outlines key trends in evidence at the GSMA’s Mobile World Congress, held in Barcelona in late February, along with examples that illustrate these developments and implications for brands. The report also incorporates insights from interviews with several mobile experts and influencers.
Service design consultancy Fjord presents its annual trends predictions, showcasing 10 trends that will shape digital services in 2013. This year’s report forecasts the major shifts that will impact the way we work and live, and offers practical advice to help business leaders interpret the opportunities that lie ahead.
trendwatching.com’s 10 CRUCIAL CONSUMER TRENDS FOR 2013TrendWatching
2013 will be the perfect storm of necessity and opportunity: some economies will do OK(-ish), others will be shaky, but in whatever market or industry you're in, those who understand & cater to changing consumer needs, desires and expectations will forever have plenty of opportunity to profit. A remapped global economy, new technologies (or 'old' technologies applied in new ways), new business models... hey, what's not to like?
Hence this overview of 10 crucial consumer trends (in random order) for you to run with in the next 12 months. Onwards and upwards:
Following on from an amazing year of Trend reports for CES, MWC, SXSW and Google Glass! We were asked to attend WIRED 2014 Conference to cover the outstanding talks, Tech and inspiration happening over the two days in London!
Y&R Advertising sent some of its brightest minds to the SXSW Interactive Festival and here’s what they had to say about the trends at the intersection of technology, innovation, and advertising, and what they mean for brands today.
Contextual Marketing And The New Marketing ContractXuân Lan Nguyễn
We live in a world where phones are no longer “phones” in the way we once used them. Now, they’re electronic windows into new worlds connecting people, information, and things, and ushering in a new generation of expectations and behaviors along the way.
Technology and behavior megatrends are reshaping business globally. To advance and grow, organizations need new ways to connect to both employees and customers, because old paradigms are costly.
Next Generation Media Quarterly October 2012 dentsu
This is the thirteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
dan[dot]calladine[at]aemedia[dot]com
“The Vision Thing”: Developing a Transformative Digital VisionCapgemini
Digital vision: the cornerstone of successful digital transformation
Digital technologies are having a pervasive influence on business, transforming the customer experience, enhancing productivity in operations and improving the way employees collaborate.
Yet, many organizations fail to capture the full potential of digital technologies because their leaders lack a transformative vision. Executives with an incremental vision get what they aim for – incremental improvement. Those who realize the transformative power of digital can achieve much more.
The traditional brick-and-mortar business model is no longer the only option for the aspiring entrepreneur. Many of today’s greatest successes belong to those who have captured the power of the viral loop by designing products and services that spread themselves through the channels of the Internet, propelled by word-of-mouth recommendations.
Our Guide to Digital disruption Update 2019John Ashcroft
A collection of our articles on Digital Disruption and Change Management updated for 2019.
Don't thumb your nose at Digital Disruption
So what do we mean by digital disruption
The six forces shaping digital disruption
Digital Disruption Industries of the future
Which jobs will be at risk in the years ahead
Digital Disruption and the UK Banking System
This year VCCP once again attended SXSW in Austin looking to keep our finger on the pulse of the changing digital spaces and be inspired to the latest Interactive trends and technologies that will be shaping 2015!
We have pulled together the 6 Key trends we spotted at this years show and written up a bite size trend report on what you need to know!
The mobile is moving well beyond its role as a communication device, becoming an enabler for a wide range of experiences from TV viewing to shopping to banking. And mobile connectivity is disrupting industries from retail to auto to finance and beyond. The consensus is that change is occurring at an astonishing scale and speed.
In this report, JWTIntelligence outlines key trends in evidence at the GSMA’s Mobile World Congress, held in Barcelona in late February, along with examples that illustrate these developments and implications for brands. The report also incorporates insights from interviews with several mobile experts and influencers.
Service design consultancy Fjord presents its annual trends predictions, showcasing 10 trends that will shape digital services in 2013. This year’s report forecasts the major shifts that will impact the way we work and live, and offers practical advice to help business leaders interpret the opportunities that lie ahead.
trendwatching.com’s 10 CRUCIAL CONSUMER TRENDS FOR 2013TrendWatching
2013 will be the perfect storm of necessity and opportunity: some economies will do OK(-ish), others will be shaky, but in whatever market or industry you're in, those who understand & cater to changing consumer needs, desires and expectations will forever have plenty of opportunity to profit. A remapped global economy, new technologies (or 'old' technologies applied in new ways), new business models... hey, what's not to like?
Hence this overview of 10 crucial consumer trends (in random order) for you to run with in the next 12 months. Onwards and upwards:
Following on from an amazing year of Trend reports for CES, MWC, SXSW and Google Glass! We were asked to attend WIRED 2014 Conference to cover the outstanding talks, Tech and inspiration happening over the two days in London!
Y&R Advertising sent some of its brightest minds to the SXSW Interactive Festival and here’s what they had to say about the trends at the intersection of technology, innovation, and advertising, and what they mean for brands today.
Top Trends from SXSW Interactive 2014. The Big Roundup.Ashika Chauhan
SXSW wasn’t just about one or two pieces of new tech, what it actually felt like was a glimpse into the not-so-distant future.
Trends you might of heard of like wearables, data and the internet of things are still around, but they’re beginning to grow-up and different industries are beginning to be disrupted as a result.
More than anything, the conference instilled a sense of responsibility in me. The decisions we make today, as people, as agencies and as brands will define the future we live in tomorrow.
The deck covers the most prominent trends from this year. I'd love to hear your thoughts, say hello @ashikachauhan.
Ashika Chauhan is Big’s Digital Experience Director and is passionate about creative innovation.
Iot & Digital Signage: The invisible Elephant in the roomviewneo
White Paper: Contents
1. We are undergoing a significant transformation
1.1. Online and offline worlds are growing closer together
1.2. An insight into the consumers of the future: Millennials
2. What happens when IoT meets Digital Signage?
2.1. Digital signage meets Big Data
2.1. Event Driven Content & Content Driven Events
3. Digital Signage: smarter through IFTTT
4. How the Internet of Things will change Digital Signage
Digital Brands & Live Experiences: Connecting with Your Audience IRLPBJS
For brands that exist solely in the realm of zeros and ones, connecting with users in real life can seem like a big leap – one digital brands must take if they want to build lasting consumer relationships. Why? With a fresh awareness of the consequences of ultra-personalized media “bubbles,” consumers are grappling with their digital choices, which also affects their perception of brands they only interact with through digital devices. The result is an environment where the pull of live experiences, where digital brands can hybridize their consumer relationships, is becoming stronger -- and more important than ever.
In this paper, we outline and explore:
- The cultural landscape digitally native brands inhabit
- Consumer, tech and marketing trends
- The benefits digital brands can gain through meeting their audiences offline
- How digital brands can make meaningful real-life connections
21st century smart digital infrastructure changes the way we manage, power and move economic life. We should consider innovation as an opportunity to move forward.
What’s trending in 2015 for wearables, virtual reality, consumer technology adoption? Find out (and more!) in GSW’s third report of their 4-part annual trends series: Digital Trends. With a unique perspective on behavioral trends at the cross section of digital + health, the report outlines the top eight trends expected to change the landscape in 2015.
Social Media & Digital Marketing: A ReflectionNew Mediators
A Pecha Kucha (20x20) to reflect on the modern digital and social media consumer. How has it come about that we depend on technology as much as it depends on us? And what can we make of that?
This discussion was designed for a one-hour meeting of Fashion & Branding lecturers at the Amsterdam Fashion Institute in October 2015.
Carat Trends 2021 - The Year of Emotionally Intelligent Marketingdentsu
In 1970 American writer and futurist Alvin Toffler wrote his best-selling book Future Shock. The book defined the phrase as a certain psychological state of individuals and entire societies brought about by a personal perception of “too much change in too short a period of time”.
2020 has undoubtedly been that year.
The world feels like a very different place to the end of the previous decade. For brands, the volatile times mean a greater need for emotional intelligence; listening and understanding how their consumers feel and helping people navigate the new world through their products, services and actions.
PDF SubmissionDigital Marketing Institute in NoidaPoojaSaini954651
https://www.safalta.com/online-digital-marketing/advance-digital-marketing-training-in-noidaTop Digital Marketing Institute in Noida: Boost Your Career Fast
[3:29 am, 30/05/2024] +91 83818 43552: Safalta Digital Marketing Institute in Noida also provides advanced classes for individuals seeking to develop their expertise and skills in this field. These classes, led by industry experts with vast experience, focus on specific aspects of digital marketing such as advanced SEO strategies, sophisticated content creation techniques, and data-driven analytics.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
Storytelling For The Web: Integrate Storytelling in your Design Process
Design trends 2019
1. # trends: technology, design, life #
Carlos Cuadrado
Branding & Digital art director, Perspectiva
midtalent 2019, BCD
2. Two decades of rapid technology growth and
innovation has generated enormous physical
(environmental and individual) and digital clutter (fake
news, privacy and data selling scandals…).
Value creation will not come from simply growing
bigger, but by being better. In busy lives and on a
crowded planet, only the relevant will remain.
4. Artificial Intelligence, Pareto
and Inclusiveness
As users we expect organizations to see and engage
with us as individuals.
But there is a risk that by trying to be more inclusive,
organizations inadvertently exclude others. And by
trying to speak to the individual, organizations risk
saying something not quite right.
An important challenge is to find ways to be inclusive
on a massive scale, not only for underrepresented
groups who speak, but for others who have not yet
raised their voices.
It is one thing to listen to diverse voices and another to
design products and services that include them.
5. # = digital speaker Facebook and motherhood, the Gillian Brockell case
Digital technologies have given
many underrepresented voices,
previously ignored by mainstream
media, the tools to unite and be
heard through popular activity,
opening the door to organizations
wishing to connect with them.
But while we can now quantify
the voices of those who have
decided to unite in the streets of
the city, in red carpets and
around hashtags, how can we
quantify those who are still hiding
outside the Big Data?
Big Data = False
Still too many organizations
develop and design their products
and services based on quantitative
perceptions and Big Data.
Big Data isolates variables to
identify patterns.
And although the numbers don't
lie, they don't always tell the whole
story because they are blind to
human behavior in its context.
theguardian.com/commentisfree/2018/dec/15/week-in-patriarchy-facebook-parenting-
advertising
"Please, Tech Companies, if you’re smart enough to realize that I’m
pregnant, that I’ve given birth, then surely you’re smart enough to realize
that my baby died, and can advertise to me accordingly, or maybe, just
maybe, not at all.”
twitter.com/gbrockell/status/1072589687489998848
Subsequently he began to receive ads about adoption.
6. Gillette
Hotels.com
gillette.com/en-us/the-best-men-can-be
Gillette's latest ad shows Samson, a Toronto transgender artist,
shaving for the first time under the guidance of his father.
The best way to find it on You Tube is on the Tea Party channel.
"The Best Men Can Be" campaign launched in
January 2019.
Leverages the brand's best line to address negative
behavior among men, including harassment, sexism,
sexual misconduct, and toxic masculinity.
youtube.com/watch?v=koPmuEyP3a0 youtube.com/watch?v=jx2LTIMPT-s
7. Gillette
Hotels.com
Persado is an IA-optimized marketing language provider.
By means of predictive language it shapes all the contact points of a user with a company/
service.
In the case of hotels.com Persado has helped to shape all the messages of the brand,
especially in the mails sent to their customers.
persado.com/
8. 01
New tools
The use of new frameworks,
c o m b i n i n g B i g D a t a
(quantitative), Thick Data
(qualitative and contextual data)
a n d W i d e D a t a ( t re n d s ,
contextual perspectives and
industry perspectives).
02
New segments
Moving away from traditional demographic
approaches to marketing.
The traditional labels of age, geographical location,
social income... no longer serve to define users.
Instead, we should look at the mentalities that group
people based on their motivations, attitudes, and
behaviors.
03
Be water
People demand personalized services that adapt to
their needs in real time.
To be able to deliver them, a rewire is needed by
putting human beings at the center.
9. The dopamine hit:
uncluttered
We’re seeing a dramatic escalation in the rate at which
people disconnect, unsubscribe and opt out to stem
the barrage of content and messages that clutter daily
life.
As consumers, we’ve come to realize that it’s no
longer simply a lifestyle choice, but a serious mental
health issue.
10. A study published by Stanford
and NYU researchers has
concluded that logging out leads
to greater subjective well-being,
less loss in attention span, and
more time spent with friends and
family.
theguardian.com/technology/2019/feb/01/
facebook-mental-health-study-happiness-
delete-account
The Welfare Effects of
Social Media
Center for Humane
Technology
Founded by Tristan Harris (former project manager at Google) and a
group of Silicon Valley technologists from large technology companies,
they describe the situation as follows:
humanetech.com/problem/
A study conducted by the
University of Ottawa found that
spending more than two hours a
day on recreational screen
(games...) were associated with
poorer working memory, worse
processing speed, lower attention
levels, as well as how a
deterioration of language skills
and executive function.
Lancet Child and
Adolescent Health
thelancet.com/journals/lanchi/onlinefirst
11. The smart telephone occupies
more and more space in our lives
hijacking our minds and society.
Digital Addiction Mental health
There is a constant battle to
c a p t u r e o u r a t t e n t i o n w e
increasingly engage in practices
such as social comparison, bullying
and FOMO.
Rupture of the truth
It's harder than ever to separate
facts from truth.
La société du spectacle.
Superficiality
A social system based on likes in
s h a r e s g i v e s p r i o r i t y t o
superficiality over depth.
13. As we put more barriers between ourselves and
digital technologies, organizations must learn to offer
value to users who yearn for silence in a noisy world.
Beyond the user experience, companies are designing
devices that offer more control over digital exposure.
There's a renaissance of simpler technology that
captures less of our attention.
15. Punkt
Light
Moment
thelightphone.com/
Calling & SMS
Ride sharing
Moice memo
Directions (like maps but text)
Alarm
Calculator
Music Player
Black-and-white text-based interface.
Stand by: 1 to 3 days, call time: 49 - 50 minutes.
Size similar to a credit card.
Oled screen with e-ink
17. 01
Be quieter
Non-response as an insinuation to be quieter, not
noisier.
Rethink metrics and find new ways to measure the
performance of services that are not purely
addiction-related.
02
Invest in content design
When the number of interactions you have with
consumers is minimal, each one counts. You have to
change the tone of the messages frequently until you
find the right one.
It's not just what you say, it's how you say it.
18. WeApp
Screens taught us how to work and shop in a flexible
world, adapted to our needs.
Now it is the turn of the physical world, in which it will
be necessary to find solutions that interconnect the
digital experiences with the physical ones.
This will require a fundamental rethink of space design
approaches and tools to meet users' expectations for
greater flexibility and customization.
19. After believing in the digital
utopia that led us to think that
everything in our life would
happen from the comfort of our
homes in front of a screen, we
have returned to physical space.
From screen to coworking À la carte
The previous model, based on the
screen and its flexibility, has shown
us a selectable à la carte, social
and community world, in which the
distinctions between play and work
fade away.
The best of both worlds
Today there is an increasingly integrated approach to both worlds, led
primarily by retail, but migrating to the spheres of work and public space.
Convenience powered by seamless connectivity depends on data, and
there’s been a further shift amongst retailers to gather, use and act on
customer data both more effectively and creatively.
20. Hema market
Nike flagship
WeLive
MINI
Hema app linked to account in Alipay or Taobao.
The supermarket also functions as a logistics distribution centre.
The 30-minute service, aimed at people living within a radius of 3
kilometres, aims to solve deliveries of needed products such as medicines
or batteries.
youtube.com/watch?v=XNt18b5hOVE
Physical: usual interaction, users can pay at a self-service checkout
through the supermarket application, linked to Alipay.
Online: place your order and within 30 minutes receive the purchase at
home.
Combined offline-online: customers visit the physical supermarket,
choose the products they want, scan each one's code and complete the
purchase via the mobile application so that a deliveryman can take it
home.
21. Hema market
Nike flagship
WeLive
On the first floor are the community's favorite shoes and outfits, and is
updated as customers' tastes evolve.
Nike Speed Shop, an entire floor that uses online data to stock its shelves,
and replenish them based on what the community wants. Insights
collected by the online data.
Store walls can be rearranged to accommodate new spaces and
configurations; as selection evolves, the store design can also evolve,
making it a responsive store.
Since the Nike application can be paid anywhere in the store, there are
mailboxes where you can pick up previously placed orders online or scan
the barcode of a mannequin to buy the complete outfit.
22. Hema market
Nike flagship
WeLive
Small dwellings, housed in buildings in which shared spaces such as
laundries, gyms, bars, dining rooms and a huge kitchen.
All inclusive.
The model is similar to student residences, but for people taking their first
steps into the professional market.
Oriented to be a transitional housing and networking.
Other WeWork projects include Rise by We, WeLive and WeGrow.
welive.com/
23. 01
Let online behaviors inform
offline
People´s digital behavior can give
powerful insights to what people
want and value.
Using this behavior properly is
synonymous with triumph, just
like Amazon did with the four-
star physical store that only
stocks products that have been
given four stars or more in their
online reviews.
02
Link space and business
strategy
Define a business strategy and
design the physical space around
it.
03
Create a connected
ecosystem
Look at the ecosystem of services
and experiences offered in the
space, and link those to the
customers’ mindsets.
This is what should drive all design
decisions.
24. Just around the corner
Our cities have evolved.
Around the world, the differences between public and
private transport, passenger transit and item delivery
are increasingly blurred.
Insufficient regulation and lack of centralized planning
have led to disorder in the urban mobile service and a
fragmented user experience.
25. Rural exodus upgraded Is there room for everyone?
As population displacement to
urban areas continues, new
needs and behaviours emerge.
Ex: the use of delivery services is
changing the displacement needs
of some people.
Different modes of transport have begun to overlap or
become multi-purpose, creating a playing field for
anyone interested in meeting the growing demand for
new models and services.
But the large number of actors and the lack of
centralized mobility systems have led different
providers to hack/patch the old models.
And with the arrival of too many new actors, chaos
has arrived.
For example, the streets of Paris have become so
crowded and dangerous due to hundreds of electric
scooters from operators like Lime, Bird... etc that the
government banned scooters in October.
elperiodico.com/es/sociedad/20181027/francia-prohibira-patinetes-
electricos-aceras-7112014
Conmute
The average San Francisco
resident spends 230 commute
hours, so half a million hours lost
each day. The American Journal of
Preventive Medicine has published
a study revealing that those who
commute more than 10 miles are
more likely to have high blood
pressure.
“I get everything delivered as I don’t wanna
drive to the store, which is 20 miles away.”
John, 49, UK
26. UPS
Gacha by Muji
Siemens
MOIA
Flying cars
Collaborative project between UPS and Arrival (UK
technology company).
Team made up of experts in engineering, software,
artificial intelligence and robotics.
Everything is designed from 0: engine, battery,
software and interface.
pressroom.ups.com/pressroom/
ContentDetailsViewer.page?
ConceptType=PressReleases&id=15590573
22173-933
arrival.com/
27. UPS
Gacha by Muji
Siemens
MOIA
Flying cars
It can operate on a fixed, predetermined route, "like an invisible railroad,"
or it can respond to user requests by app and choose an optimized route
to them.
Shared mobility. Seats are benches that promote conversation and
interaction between passengers.
Several utilities: mobile pharmacy, mobile library... which allows services
to be brought closer to under-communicated areas or areas with special
needs (reduced mobility, elderly people...).
muji.com/muji-gacha/
sensible4.fi/
Developed together with Sensible 4 self driving
software company specialized in extreme weather
situations.
28. UPS
Gacha by Muji
Siemens
MOIA
Flying cars
new.siemens.com/global/en/products/
mobility/rail-solutions/rolling-stock/trams-
and-light-rail/autonomous-tram.html
Presented at InnoTrans 2018 and tested with real traffic in Postdam,
improving its driving algorithm.
There is no commercial version, it is only being used to meet the challenges
of an open infrastructure based on algorithms that evaluate driving and can
predict the evolution of traffic.
The goal is to react in real time to the needs of users.
29. UPS
Gacha by Muji
Siemens
MOIA
Flying cars
moia.io/en
Start up of shared mobility by Volkswagen.
Through the MOIA application you can book a trip and pay.
Sharing the trip reduces the number of displacements, all
vehicles are electric.
Partners: they have acquired part of Gett (MyTaxi kind off
application that works only in the UK for electric taxis).
Its goal is a new range of autonomous and
electric vehicles, both for mobility purposes
and for other scopes (trucks, conmuter,
vans...).
30. UPS
Gacha by Muji
Siemens
MOIA
Flying cars
uber.com/es/es-es/elevate/
Uber
Markets: Australia, Brazil, France, India and Japan. The goal is to launch
test flights in several cities in 2020 and the first paid operation in 2023.
It will also launch the home delivery programme with drones, which is
already being tested in San Diego and will soon reach new regions.
Uber has evolved into a complete range of urban mobility: scooters
(Lime), Uber eats, bicycles, UberCopters..
EHang
EHang 184 fully autonomous and electric air taxi, drone type. On April
4th they held a premiere in Vienna.
The service is requested by application that calculates the route and
inside the taxi there is only one take-off button.
Together with DHL it has already started the delivery service with drones..
ehang.com/ehang184/
31. 01
From A to B
02
Expand business models
03
Not start from 0
The user will stop thinking about
the means of transport and will
begin to think simply about going
from A to B. Therefore it is
necessary to meet the needs of
customers in real time.
It is necessary to think beyond
the classic market segmentation
and address use cases that share
the same mobility characteristics
- beyond borders.
You no longer need to be a mobility
provider to integrate mobility into
your service.
Consider new business models that
take advantage of the benefits of
adding mobility to the service
layer.
Mobility as a service solution.
A s m o b i l i t y b e c o m e s a n
ecosystem, many aspects will
connect or merge. At this point, the
main economic and social value
lies in the intelligent management
of the system.
It will be essential to connect this
mobility system to the existing
infrastructure, manage access to it
and allow expansion to other
adjacent service areas.
04
Partners
Many of the necessities are not yet
covered.
Discovering and solving them will
require collaboration and white-
label platforms, consolidation of
APIs and partnerships, both public
and private.
32. From the shower to the
ocean
Our concern for global warming, pollution and
sustainability has changed.
Where it used to be "too big to do anything about it", it
is now an individual action.
Justin Hofman, on Instagram 12 de Septiembre de 2017
33. makingoceansplasticfree.com
NASA scientists published a study showing that the
average surface temperature of the Earth in 2018 was
the fourth highest in nearly 140 years of record and a
continuation of an unmistakable warming trend.
nytimes.com/interactive/2019/02/06/climate/fourth-hottest-
year.html
34. Secondly, after oil, the (fast)
fashion industry is the world's
biggest polluter.
The fashion industry contributes
10% of global greenhouse gas
emissions due to its long supply
chains and energy-intensive
production.
Nearly 20% of the world's
wastewater is produced by the
fashion industry.
20,000 liters is the volume of water
needed to produce one kilogram of
cotton; equivalent to a single T-
shirt and a pair of jeans.
fashionunited.com/global-fashion-industry-statistics/
37. Rana Plaza
April 24, 2013
Daca, capital of Bangladesh
1127
dead
2437
injured
Benetton Group, The
Children's Place, DressBarn,
Mango, Monsoon, Inditex
and Primark, as well as for
distribution companies such
as El Corte Inglés.
39. Keeping clothes in use for just nine
months longer can reduce carbon
footprints, water and waste by
20-30%.
It’s Black Friday, the day in the year retail turns
from red to black and starts to make real money.
But Black Friday, and the culture of consumption it
reflects, puts the economy of natural systems that
support all life firmly in the red. We’re now using the
resources of one-and-a-half planets on our one and
only planet.
REDUCE
WE make useful gear that lasts a long time
YOU don’t buy what you don’t need
REPAIR
WE help you repair your Patagonia gear
YOU pledge to fix what’s broken
DON’T BUY
THIS JACKET
water, enough to meet the daily needs (three glasses
a day) of 45 people. Its journey from its origin as
60% recycled polyester to our Reno warehouse
generated nearly 20 pounds of carbon dioxide, 24
times the weight of the finished product. This jacket
left behind, on its way to Reno, two-thirds its weight
in waste.
wornwear.patagonia.com/
Worn Wear
Patagonia
Nike Grind
Terra Cycle
Loop US
iFixit
TooGoodToGo
anuncioBlackFridayenNYT,2011
40. nike.com/es/es_es/c/innovation/grind
Flyknit reduces waste material by an average of 60%.
Since the technology was introduced in 2012, the
dumping of 182 million plastic bottles has been
avoided.
Worn Wear
Patagonia
Nike Grind
Terra Cycle
Loop US
iFixit
TooGoodToGo
Waste of sneakers turned into athletics tracks in the
most deprived places.
41. terracycle.com/es-ES/
Worn Wear
Patagonia
Nike Grind
Terra Cycle
Loop US
iFixit
TooGoodToGo
If the waste material is not thrown away, it is one more raw material.
Eliminating the Idea of Waste®
Upcycle and recycle multi-source materials
42. loopstore.com/
Worn Wear
Patagonia
Nike Grind
Terra Cycle
Loop US
iFixit
TooGoodToGo
The consumer enjoys the product, but the packaging
belongs to the distributor.
Product as a service (netflix paradigm).
The shine new product.
43. es.ifixit.com/
Worn Wear
Patagonia
Nike Grind
Terra Cycle
Loop US
iFixit
TooGoodToGo
iFixit has created a community of makers in its fight
against programmed obsolescence.
Open Source Knowledge.
Now, it has become a brand of tools and gadgets for
anyone to do it.
44. toogoodtogo.es/es
Worn Wear
Patagonia
Nike Grind
Terra Cycle
Loop US
iFixit
TooGoodToGo
##Lacomidanosetira born in Denmark in 2016 with one goal: to combat
food waste. The application allows establishments from supermarkets to
restaurants and hotels, can reduce their excess daily food, selling it at a
lower price.
It also allows direct donations to Action Contra el Hambre.
Spain, the seventh country in the European Union
to waste more food with more than 7.7 million
tonnes of food thrown away each year.
45. nikecirculardesign.com/
01
Selecting low-impact
materials that use pre- &
post-consumer recycled
feedstock.
02
Designing with the end in
mind; thinking through how
a product will be recycled at
the end of use.
03
Minimizing or eliminating
waste in the product
creation process.
46. nikecirculardesign.com/
04
Products that can easily be
taken apart; recognizing
the value of each
component.
05
Chemical products &
processes that reduce or
eliminate the use of
hazardous substances.
06
Prolonging the use of a
product through repair of
component parts or
materials.
47. nikecirculardesign.com/
07
Products that easily adapt
to growth, style, trend,
gender, activity and
purpose.
Timeless
08
Products made stronger by
method of make and
durable material choices.
09
Purposeful packaging, made
of materials that can be
repurposed, recycled, or
biodegrade.
50. To the infinity and beyond
Buzz Lightyear
MUJI creates a mobility service, WeWork new ways of
living and Siemens traffic algorithms.
Design is not an activity or practice but a way of thinking, a framework
for problem solving.
Ideation, prototype, validation.
51. But at the centre of everything is the
human being, design can not change
the world, designers can.
Hartmut Esslinger