The document discusses how the role of IT is changing due to trends in technology and business. Mobile devices and social media have changed user expectations and behaviors, requiring IT to become more proactive and strategic rather than reactive. Younger workers expect instant access to information online or through social networks. The document provides examples of how companies like Facebook, Google and Omnicare have reinvented themselves. It suggests that to remain relevant, IT must adopt a culture of innovation, automate services, and embrace new technologies like machine learning, personalized services and sensor networks.