About Hollie is a freelance UX / strategy director, she focuses on helping clients create products and services that excite audiences and drive engagement. Over the last ten years, she has worked in the luxury, culture, publishing & tech sectors, collaborating closely with clients to create user-centered designs for a wide range of digital products, from large-scale collections systems to small innovative app projects. She mentors early-stage startups as part of the Google Launchpad program and junior UX designers through UXPA and regularly speaks at conferences on a range of topics such as trends, ethics and using data to inform your product strategy.