Understanding The Digital Revolution July 2014

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The document discusses how technology has changed everything and impacts our lives through devices like SatNav and solutions to problems like smart heating for lost keys. It notes that technology is disruptive to business through robotics and AI. While technology can go too far with issues like privacy, it also enables strategies when combined with eHealth, digital word of mouth, and responsive design. The document advocates embracing technology and the digital revolution but also finding the right balance and focusing on real-world connections to engage audiences through various digital and physical touchpoints.

Business Technology

Embracing the Digital Revolution
Gavin Sherratt & Jack Dotchin
MD & Digital Strategist
@StudioMashbo

Technology and strategy work
together...

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Digital
Touchpoints
Physical
Touchpoints

We engage 7 times before
getting in touch

How do you engage with
technology and innovation?

studiomashbo.com
Gavin Sherratt & Jack Dotchin
MD & Digital Strategist
@StudioMashbo

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