A presentation on the concept and application of SWOT (Strength, Weakness, Opportunities and Threats) analysis.

1. SWOT
By
Mohamed Abdolmoniem

2. SW OT
S=Strengths
W=Weaknesses
O=Opportunities
T=Threats

3. What is SWOT Analysis?
SWOT (Strengths, Weaknesses,
Opportunities, Threats) Analysis is an
extremely useful tool for Strategic Analysis
and understanding an organization's
current position in its business
environment.

4. What is SWOT Analysis?
The Strengths and Weaknesses of the
organization are classified as internal
considerations whilst the Opportunities
and Threats are classified as external
considerations.

5. SWOT analysis involves three
key steps:
First, we need to understand the
organization's strengths and weaknesses.

6. SWOT analysis involves three
key steps:
Second, we need to study the
organization's business environment and
understand the opportunities and threats
offered by that environment.

7. SWOT analysis involves three
key steps:
Finally, by looking at which strengths
might be used to take advantage of
specific opportunities, and which
weaknesses may make us vulnerable
faced with certain threats, we can better
plan our strategic options and the way
ahead.