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SWOT
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- 2. Contents: • Introduction • SWOT •Strength • Weakness • Opportunities • Threats • Conclusion
- 3. INTRODUCTION • SWOT isthe acronym for “STRENGTH WEAKNESS OPPORTUNITY THREAT” which outlines the current position of any organisation. • It identifies that whether a company is in a good or bad market position. • SWOT has mainly two steps: 1. Identifying internal and external factors of the organisation. 2. Formulating strategies to exploit the opportunities & defending the threats with the help of internal strengths.
- 4. What is SWOTAnalysis? • A SWOT Analysis is a strategic planning tool that involves the listing a companies Strength , Weaknesses, Opportunities and Threats. • It evaluate the business environment in a detail manner so as to take strategic decisions for the future course of action.
- 5. STRENGTHS describe whatan organization excels at and separates it from the competition , a strong brand, loyal customer base, a strong balance sheet, unique technology and so on. These are things that are within your control. What assets do you have in your team, such as knowledge, education, network, skills, and reputation? What physical assets do you have, such as customers, equipment, technology, cash, and patents? What competitive advantages do you have over your competition?
- 6. WEAKNESSES are thefactors that limit the growth of company or restrict the company from moving in a desired direction. Weaknesses are negative factors that detract from your strengths. These are things that you might need to improve on to be competitive. Are there things that your business needs to be competitive? What business processes need improvement? Are there tangible assets that your company needs, such as money or equipment? Are there gaps on your team? Is your location ideal for your success?
- 7. OPPORTUNITIES are thosefactors which act as the favourable situations for the organisation. These situations encourage the organisation to grow more and earn more profits. • Is your market growing and are there trends that will encourage people to buy more of what you are selling? • Are there upcoming events that your company may be able to take advantage of to grow the business? • Are there upcoming changes to regulations that might impact your company positively? • If your business is up and running, do customers think highly of you?
- 8. THREATS are theexternal unfavourable conditions .They act as barrier for the organisation in achieving its desired market position Threats are external factors that you have no control over. • Do you have potential competitors who may enter your market? • Will suppliers always be able to supply the raw materials you need at the prices you need? • Could future developments in technology change how you do business? • Is consumer behavior changing in a way that could negatively impact your business? • Are there market trends that could become a threat?
- 9. EXAMPLE STRENGTH • Lower Tariff •Very wide network • Brand Name WEAKNESS • Late entry into telecommunication sector • Operation of mobile number portability still not smooth • Highly dependent upon data consumption THREATS • Saturated market • Highly competitive market • Change Government Policy • Rapid upgradation in Technology OPPORTUNITY • Large scale availability of smart phones • Increasing rate of data consumption • International market
- 10. CONCLUSION • SWOT Analysiscan be used as a means of gathering information from a range of perspectives that may be able to use the results to strategic advantage by either matching the strengths to opportunities or by converting threats or weakness into strengths and opportunities • SWOT analysis provides a visual overview that prompts discussion around a company’s situation. It is a bird's-eye view meant to flesh out the viability of a concept or strategy from the inside out.