SWOT analysis is a strategic planning method used to evaluate the strengths, weaknesses, opportunities, and threats of a business, person, or other entity. It involves specifying an objective and identifying internal factors (strengths and weaknesses) and external factors (opportunities and threats) that are favorable and unfavorable to achieving that objective. Strengths and weaknesses are internal to the entity, while opportunities and threats originate externally. The document then provides examples of strengths, weaknesses, opportunities, and threats for personal SWOT analysis and for a company or organization.