Personal SWOT analysis: You should improve your abilities so you need to identify your internal gain and external pain therefore this lesson will help for identify your gain & pain...

1. SWOT Analysis

2. Introduction about SWOT analysis
 SWOT analysis is a strategic planning method used to evaluate the
Strengths, Weaknesses, Opportunities, and Threats involved in a business,
Person or Other things.
 It involves specifying the objective of the business and identifying the
internal and external factors that are favorable and unfavorable to achieve
that objective.

3. What is SWOT analysis?
A situation analysis technique for
evaluating internal strengths and
weaknesses and for examining
external opportunities and threats.
Strength
Weakness
Opportunity
Threat

4. Why personal SWOT analysis?
• To brand image and success unique to you
• To identify internal strengths and weaknesses
• To identify external opportunities and threats
• To formulate success strategy

6. Strength
An internal
resource or capability
helpful to achieve
the desired goals.
Internal positive aspects that are
under your control. (i.e. Things you
are really good at, value you have to
offer, etc.)

7. Weakness
An internal
attribute or barrier to achieve
the desired goals.
Internal negative aspects that are under your
control and that you can improve. (i.e. lack of
experience, limited knowledge, etc.)

8. Opportunity
An external
condition that could provide
a competitive advantage.
Positive external conditions that are not under
your control but which you may be able to
take advantage. (i.e. Company growth, field
shortage, etc.)

9. Threat
An external
condition which could
damage
the scope for attaining objectives.
Negative external conditions that are not under
your control but the effect of which you may
be able to lessen. (i.e. field obsolescence,
competition, etc.)

10. Personal Strength & Weakness
Strengths:
• Positive self and public image
• Education and certifications
• Rich work experience
• Technical knowledge in specific field
• Communication skills
• Leadership skills
• Networking and contacts
• Interaction with professional organizations

11. Weaknesses:
• Negative self and public image
• Education not in related field or at lower level
• Lack of desired work experience
• Lack of technical knowledge in specific field
• Lack of communication skills
• Lack of leadership skills
• Lack of networking skills and contacts
• Do not have goals and objectives

12. Opportunities:
• Growth, globalization in your field of choice
• Technical advances in your field of work
• Advantage with enhancing your skills
• Trends needing your kind of skills
• Chance to target more specific job goals
• Chance for advancement in your field
• Location is at your advantage
• Strong network

13. Threats:
• Downsizing your chosen field
• Off trends in your field of work
• Cut throat competition
• Tough competitions from young
• Competitors with superior skills, experience and knowledge
• Lack of advance education or training you need to take
• Limited advancement in your field
• Companies are not hiring

14. Company or Organization
What is SWOT Analysis?
• A method for analyzing a business, its resources, and its environment
• Often used as part of strategic planning
• Looks at:
Internal strengths
Internal weaknesses
Opportunities in the external environment
Threats in the external environment

15. SWOT Analysis aims to discover
• What the business does better than the competition
• What competitors do better
• Whether it is making the most of the opportunities available
• How a business should respond to changes in its external environment

16. Internal vs External
Strengths and weaknesses
– Are internal to the business
– Relate to the present situation
Opportunities and threats
– Are external to the business
– Relate to changes in the environment which will impact the business

17. Some possible strengths
• Market share
• Technological
• Economies of scale leadership
• Brand reputation
• High quality

18. • Leadership & management skills
• Distribution network
• Employee skills
• Financial resources
• High productivity
• Research and development capabilities
• Flexibility of production

19. Some possible weaknesses
• Low market share
• Cash flow problems
• Inefficient plan
• Undifferentiated product
• Outdated technology
• Poor quality

20. • Inadequate distribution
• Lack of innovation
• Quality problems
• A weak brand name
• Low productivity
• High costs
• Skills gap
• De-motivated staff

21. What are opportunities?
An opportunity is any feature of the external environment which creates
positive potential for the business to achieve its objectives

22. Possible opportunities
• Technological innovation
• Higher economic growth
• New demand
• Trade liberalization
• Market growth
• Demographic change

23. • Diversification opportunity
• Social or lifestyle change
• Deregulation of the market
• Government spending market programs

24. What are threats?
Any external development that may hinder or prevent the business from
achieving its objectives.

25. Some possible threats
• New market entrants
• Economic downturn
• Change in customer tastes or needs
• Rise of low cost production abroad
• Demographic change

26. • Higher input prices
• Consolidation among buyers
• New substitute products
• New regulations
• Competitive price pressure