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Personal swot analysis
SWOT analysis is a strategic planning tool that assesses a business's internal strengths and weaknesses, as well as external opportunities and threats. It helps individuals and organizations identify areas for improvement and formulate strategies based on these factors. The document outlines specific examples of strengths, weaknesses, opportunities, and threats relevant to personal and organizational contexts.
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Personal swot analysis
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- 2. Introduction about SWOTanalysis SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a business, Person or Other things. It involves specifying the objective of the business and identifying the internal and external factors that are favorable and unfavorable to achieve that objective.
- 3. What is SWOTanalysis? A situation analysis technique for evaluating internal strengths and weaknesses and for examining external opportunities and threats. Strength Weakness Opportunity Threat
- 4. Why personal SWOTanalysis? • To brand image and success unique to you • To identify internal strengths and weaknesses • To identify external opportunities and threats • To formulate success strategy
- 6. Strength An internal resource orcapability helpful to achieve the desired goals. Internal positive aspects that are under your control. (i.e. Things you are really good at, value you have to offer, etc.)
- 7. Weakness An internal attribute orbarrier to achieve the desired goals. Internal negative aspects that are under your control and that you can improve. (i.e. lack of experience, limited knowledge, etc.)
- 8. Opportunity An external condition thatcould provide a competitive advantage. Positive external conditions that are not under your control but which you may be able to take advantage. (i.e. Company growth, field shortage, etc.)
- 9. Threat An external condition whichcould damage the scope for attaining objectives. Negative external conditions that are not under your control but the effect of which you may be able to lessen. (i.e. field obsolescence, competition, etc.)
- 10. Personal Strength &Weakness Strengths: • Positive self and public image • Education and certifications • Rich work experience • Technical knowledge in specific field • Communication skills • Leadership skills • Networking and contacts • Interaction with professional organizations
- 11. Weaknesses: • Negative selfand public image • Education not in related field or at lower level • Lack of desired work experience • Lack of technical knowledge in specific field • Lack of communication skills • Lack of leadership skills • Lack of networking skills and contacts • Do not have goals and objectives
- 12. Opportunities: • Growth, globalizationin your field of choice • Technical advances in your field of work • Advantage with enhancing your skills • Trends needing your kind of skills • Chance to target more specific job goals • Chance for advancement in your field • Location is at your advantage • Strong network
- 13. Threats: • Downsizing yourchosen field • Off trends in your field of work • Cut throat competition • Tough competitions from young • Competitors with superior skills, experience and knowledge • Lack of advance education or training you need to take • Limited advancement in your field • Companies are not hiring
- 14. Company or Organization Whatis SWOT Analysis? • A method for analyzing a business, its resources, and its environment • Often used as part of strategic planning • Looks at: Internal strengths Internal weaknesses Opportunities in the external environment Threats in the external environment
- 15. SWOT Analysis aimsto discover • What the business does better than the competition • What competitors do better • Whether it is making the most of the opportunities available • How a business should respond to changes in its external environment
- 16. Internal vs External Strengthsand weaknesses – Are internal to the business – Relate to the present situation Opportunities and threats – Are external to the business – Relate to changes in the environment which will impact the business
- 17. Some possible strengths •Market share • Technological • Economies of scale leadership • Brand reputation • High quality
- 18. • Leadership &management skills • Distribution network • Employee skills • Financial resources • High productivity • Research and development capabilities • Flexibility of production
- 19. Some possible weaknesses •Low market share • Cash flow problems • Inefficient plan • Undifferentiated product • Outdated technology • Poor quality
- 20. • Inadequate distribution •Lack of innovation • Quality problems • A weak brand name • Low productivity • High costs • Skills gap • De-motivated staff
- 21. What are opportunities? Anopportunity is any feature of the external environment which creates positive potential for the business to achieve its objectives
- 22. Possible opportunities • Technologicalinnovation • Higher economic growth • New demand • Trade liberalization • Market growth • Demographic change
- 23. • Diversification opportunity •Social or lifestyle change • Deregulation of the market • Government spending market programs
- 24. What are threats? Anyexternal development that may hinder or prevent the business from achieving its objectives.
- 25. Some possible threats •New market entrants • Economic downturn • Change in customer tastes or needs • Rise of low cost production abroad • Demographic change
- 26. • Higher inputprices • Consolidation among buyers • New substitute products • New regulations • Competitive price pressure