SWOT analysis is an effective tool to focus on your strengths, minimize your weaknesses, take the greatest advantage of the opportunities and avoid external threats.

1. Do you know who you are?
By: Abinia Sachithanantham

2. CAN YOU
IMAGINE?

3. Mr. Bean in Fast and Furious

4. The Undertaker acting in Titanic 2

5. NEVER!!
Because they’re not
experts in those areas.

6. Therefore…
It is important to understand;
• what you are good at
• what you are terrible at

7. SWOT Analysis

8. Identify Your Strengths
• What can you do that no one else can?
• What do other people compliment you on?
• What achievements are you most proud of?
• How strong is your network of connections?
• What values and ethics set you apart from
your peers?

9. Consider Your Weakness
• What tasks fill you with fear?
• What negative feedback about your
personality or work habits have you
received?
• Are there qualifications you have yet to
achieve?
• What are your negative work habits and
traits?

10. Look for Opportunities to use Your
Strengths
• Networking and conferences?
• Valuable new skills?
• A potential new role?
• Is your industry growing?
• What is the state of the economy?
• Is there new demand for a skill or trait
you possess?

11. Spot any Threats That are Standing
Between you and Total Engagement
• What threats do your weaknesses expose
you to?
• What is the biggest external danger to
your goals?
• Is there strong competition for the types of
jobs for which you are best suited?
• Are there any new technology, education
or certification requirements that will
impede your progress?

12. Help Dory to make an effective
SWOT analysis
TUTORIAL

13. Dory is an advertising manager.
Job Duties:
• Oversees advertising activities of a business
• Forms and directs advertising strategy
• Implements ad campaigns
• Supervises advertising-related departments
• Evaluates ad campaign's overall performance
Meet Dory

15. Highlights of Dory’s conversation with
her friend Ciara
• I’m attending a major marketing conference next month. This will allow for
strategic networking, and also offer some great training seminars.
• I often impress clients with a new perspective on their brands with my creativity.
• Even though I have a strong writing skill, I get nervous when presenting ideas to
clients, and this fear of public speaking often takes the passion out of my
presentations.
• I have the ability to ask key questions to find just the right marketing angle.
• I'm completely committed to the success of a client's brand.
• I have a strong, compulsive need to do things quickly and remove them from my
"to do" list, and sometimes the quality of my work suffers as a result.

16. Highlights of Dory’s conversation with
her friend Ciara
• This same need to get things done also causes me stress when I have too many
tasks.
• Simon, one of my colleagues, is a much stronger speaker than I am, and he's
competing with me for the art director position.
• Our art director will go on maternity leave soon. Covering her duties while she's
away would be a great career development opportunity for me.
• The current economic climate has resulted in slow growth for the marketing
industry. Many firms have laid off staff members, and our company is considering
further cutbacks.

17. Dory’s SWOT Analysis
Strengths:
• I'm very creative. I often impress clients with a new perspective on their brands.
• I have the ability to ask key questions to find just the right marketing angle.
• I'm completely committed to the success of a client's brand.
Weakness:
• I have a strong, compulsive need to do things quickly and remove them from my "to do" list,
and sometimes the quality of my work suffers as a result.
• This same need to get things done also causes me stress when I have too many tasks.
• I get nervous when presenting ideas to clients, and this fear of public speaking often takes
the passion out of my presentations.

18. Dory’s SWOT Analysis
Opportunities:
• I'm attending a major marketing conference next month. This will allow for strategic
networking, and also offer some great training seminars.
• Our art director will go on maternity leave soon. Covering her duties while she's away would
be a great career development opportunity for me.
Threats:
• Simon, one of my colleagues, is a much stronger speaker than I am, and he's competing
with me for the art director position.
• The current economic climate has resulted in slow growth for the marketing industry. Many
firms have laid off staff members, and our company is considering further cutbacks.

19. As a result of an effective SWOT
analysis..
• You can identify your key strengths
• You can uncover opportunities that you would not
otherwise have spotted .
• by understanding your weaknesses, you can manage and
eliminate threats that might otherwise hurt your ability to
move forward

20. • Wrote, M. (no date) Personal SWOT analysis: Making the most of your talents and
opportunities. Available
at:https://www.mindtools.com/pages/article/newTMC_05_1.htm (Accessed: 7 June
2016).
• Martin, M. and Contributor, N.D. (2015) Conducting a personal SWOT analysis for
your career. Available at: http://www.businessnewsdaily.com/5543-personal-swot-
analysis.html (Accessed: 7 June 2016).
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21. THANK YOU