SWOT analysis is a technique that examines an organization's strengths, weaknesses, opportunities, and threats. It helps identify goals and strategies by analyzing an organization's internal and external factors. The framework involves analyzing strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal to the organization, while opportunities and threats relate to external factors. Conducting a SWOT analysis is useful for businesses, marketers, and entrepreneurs to strategize effectively.

1. SWOT Analysis
Jerome L. Samante, LPT

2. LEARNING OBJECTIVES
•What is SWOT Analysis?
•Aim of SWOT Analysis.
•Who need the SWOT Analysis?
•How to conduct SWOT Analysis?
•Pitfalls of SWOT Analysis.
•Tips for SWOT Analysis.

3. What is SWOT Analysis?
•A techniques that enables a group or
individual to move from everyday problems
and traditional strategies to a fresh
prospective.
•SWOT Analysis looks at your strengths and
weaknesses, and the opportunities and
threats your business faces.

4. •The SWOT Analysis framework is a very
important and useful tool in marketing
Management and other business applications.

5. •As a basic tool its mastery is a
fundamental requirement for the
marketer, entrepreneur or business
person.
•A clear understanding of SWOT is required
for business majors.

6. What is SWOT Analysis?
Strengths Weaknesses
Opportunity Threats
SWOT
Analysis

7. SWOT is an acronym for:
S- Strenghts
W- Weaknesses
O- Opportunities
T- Threats