This document provides an overview of SWOT analysis and its application to tourism destination analysis. It defines SWOT analysis as examining an organization's internal strengths and weaknesses as well as external opportunities and threats. The document notes that SWOT analysis was developed at Harvard Business School and has been a core part of strategic planning since the 1950s. It then outlines the key steps in conducting a SWOT analysis, which includes identifying internal strengths and weaknesses and external opportunities and threats, developing a SWOT matrix for alternatives, and incorporating the analysis into decision making. An example of a SWOT analysis of Fiji's tourism industry is also provided.