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SEKOLAH TINGGI
P A R I W I S A T A
T R I S A K T I
Welcome to
Tourism
Destination
Analysis
Dr. Myrza Rahmanita, SE, M.Sc
SWOT
Analysis ?
3.1
Analysis phase
Definisi
SWOT ?
SWOT analysis is an examination of an
organization’s internal strengths and
weaknesses, its opportunities for growth
and improvement, and the threats the
external environment presents to its
survival.
SWOT analysis originated from the
Harvard Business School (Delahaye,
2000), and has dominated strategic plans
since the 1950s (Lerner, 1999)
a SWOT analysis is only one of many tools
that can be used in an organization’s
strategic planning process for
environmental scanning
Steps in SWOT Analysis
a SWOT analysis is only one of many tools that can be
used in an organization’s strategic planning process for
environmental scanning
Steps in SWOT Analysis
In Step 2 of SWOT analysis, data on the organization are
collected and sorted into four categories: strengths,
weaknesses, opportunities, and threats. Strengths and
weaknesses generally stem from factors within the
organization, whereas opportunities and threats usually
arise from external factors.
Steps in SWOT Analysis
Step 3 involves the development of a SWOT matrix for
each business alternative under consideration. For
example, say a hospital is evaluating the development
of an ambulatory surgery center (ASC). They are looking
at two options; the first is a wholly owned ASC, and the
second is a joint venture with local physicians.
IFE
EFE
STRENGTHS(S)
Tentukan 5-10
faktor-faktor
kekuatan internal
WEAKNESSES(
W)
Tentukan 5-10
faktor-faktor
kelemahan
internal
OPPORTUNITIE
S(O)
Tentukan 5-10
faktor peluang
eksternal
STRATEGI SO
Ciptakan strategi
yang
menggunakan
kekuatan untuk
memanfaatkan
peluang
STRATEGI WO
Ciptakan strategi
yang
menggunakan
kekuatan untuk
meminimalkan
kelemahan untuk
meraih peluang.
TREATHS(T)
Tentukan 5-10
faktor ancaman
eksternal
STRATEGI ST
Ciptakan strategi
yang
menggunakan
kekuatan untuk
mengatasi
ancaman
STRATEGI WT
Ciptakan strategi
yang
meminimalkan
kelemahan untuk
menghindari
ancaman
Steps in SWOT Analysis
Step 4 involves incorporating the SWOT analysis into
the decision-making process to determine which
business alternative best meets the organization’s
overall strategic plan
Terms
Strengths current factors that have prompted
outstanding organizational performance
Weaknesses organizational factors that increase
healthcare costs or reduce healthcare quality
Opportunities significant new business initiatives
available to a healthcare organization
Threats factors that cou d negatively affect
organizational performance
Contoh : SWOT Analysis of Fiji’s Tourism Industry
Jennifer Stange, David Brown (2010) Tourism
Destination Management Achieving Sustainable and
Competitive Results , USAID

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Destination Anlysis

  • 1. SEKOLAH TINGGI P A R I W I S A T A T R I S A K T I Welcome to Tourism Destination Analysis Dr. Myrza Rahmanita, SE, M.Sc
  • 5. SWOT analysis is an examination of an organization’s internal strengths and weaknesses, its opportunities for growth and improvement, and the threats the external environment presents to its survival.
  • 6. SWOT analysis originated from the Harvard Business School (Delahaye, 2000), and has dominated strategic plans since the 1950s (Lerner, 1999)
  • 7. a SWOT analysis is only one of many tools that can be used in an organization’s strategic planning process for environmental scanning
  • 8. Steps in SWOT Analysis a SWOT analysis is only one of many tools that can be used in an organization’s strategic planning process for environmental scanning
  • 9. Steps in SWOT Analysis In Step 2 of SWOT analysis, data on the organization are collected and sorted into four categories: strengths, weaknesses, opportunities, and threats. Strengths and weaknesses generally stem from factors within the organization, whereas opportunities and threats usually arise from external factors.
  • 10. Steps in SWOT Analysis Step 3 involves the development of a SWOT matrix for each business alternative under consideration. For example, say a hospital is evaluating the development of an ambulatory surgery center (ASC). They are looking at two options; the first is a wholly owned ASC, and the second is a joint venture with local physicians. IFE EFE STRENGTHS(S) Tentukan 5-10 faktor-faktor kekuatan internal WEAKNESSES( W) Tentukan 5-10 faktor-faktor kelemahan internal OPPORTUNITIE S(O) Tentukan 5-10 faktor peluang eksternal STRATEGI SO Ciptakan strategi yang menggunakan kekuatan untuk memanfaatkan peluang STRATEGI WO Ciptakan strategi yang menggunakan kekuatan untuk meminimalkan kelemahan untuk meraih peluang. TREATHS(T) Tentukan 5-10 faktor ancaman eksternal STRATEGI ST Ciptakan strategi yang menggunakan kekuatan untuk mengatasi ancaman STRATEGI WT Ciptakan strategi yang meminimalkan kelemahan untuk menghindari ancaman
  • 11. Steps in SWOT Analysis Step 4 involves incorporating the SWOT analysis into the decision-making process to determine which business alternative best meets the organization’s overall strategic plan
  • 12. Terms Strengths current factors that have prompted outstanding organizational performance Weaknesses organizational factors that increase healthcare costs or reduce healthcare quality Opportunities significant new business initiatives available to a healthcare organization Threats factors that cou d negatively affect organizational performance
  • 13. Contoh : SWOT Analysis of Fiji’s Tourism Industry Jennifer Stange, David Brown (2010) Tourism Destination Management Achieving Sustainable and Competitive Results , USAID