This document outlines the key components of a SWOT analysis: Strengths, Weaknesses, Opportunities, and Threats. Strengths are internal characteristics that give a business an advantage, while Weaknesses are internal disadvantages compared to competitors. Opportunities are external elements that a business could exploit, and Threats are external risks in the business environment. The SWOT analysis framework is used to evaluate these internal and external factors.

1. SWOT Analysis
S
Strengths
•Characteristics that give your business an
advantage over others
•What is your value proposition, how does it
differentiate with your competitors?
• What do other perceive as your strengths?
Threats
•What are the elements in the environment
that could cause trouble for your business?
• What trends or conditions may negatively
impact you?
Opportunities
• What are the elements your business
could could exploit to its advantage?
•What trends, conditions that may
positively impact you?
W
O T
Weaknesses
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2.
3.
Introduction
SWOT
Three
4.
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Four
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etc
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•Characteristics that place the business at a
disadvantage relative to others
• What do your competitors do better than you?
• What do others perceive as your weaknesses?

2. SWOT Analysis
S W
O T
1.
2.
3.
Introduction
SWOT
Three
4.
5.
6.
Four
Five
etc
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3. SWOT Analysis
OPPORTUNITIES
STRENGHTS WEAKNESSES
THREATS
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2.
3.
Introduction
SWOT
Three
4.
5.
6.
Four
Five
etc
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4. SWOT Analysis
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3.
Introduction
SWOT
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4.
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Four
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5. SWOT Analysis
THREATS
1.
2.
3.
Introduction
SWOT
Three
4.
5.
6.
Four
Five
etc
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OPPORTUNITIES
STRENGHTS
• Characteristics that give your business an advantage
over others
•What is your value proposition, how does it
differentiate with your competitors?
• What do other perceive as your strengths?
WEAKNESSES
• Characteristics that place the business at a disadvantage
relative to others
• What do your competitors do better than you?
• What do others perceive as your weaknesses?
•What are the elements in the environment that could
cause trouble for your business?
• What trends or conditions may negatively impact you?
•What are the elements your business could could
exploit to its advantage?
•What trends, conditions that may positively impact
you?

6. SWOT Analysis
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SWOT
STRENGHTS WEAKNESSES
THREATS
1.
2.
3.
Introduction
SWOT
Three
4.
5.
6.
Four
Five
etc
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OPPORTUNITIES

7. SWOT Analysis
STRENGHTS
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own text.
WEAKNESSES
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own text.
THREATS
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own text.
OPPORTUNITIES
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own text.
1.
2.
3.
Introduction
SWOT
Three
4.
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Four
Five
etc
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8. SWOT Analysis
THREATS
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your own text.
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•Go ahead and replace it with your own
text.
STRENGHTS WEAKNESSES
OPPORTUNITIES
• This is an example text.
•Go ahead and replace it with your own
text.
• This is an example text.
• Go ahead and replace it with your own
text.
1.
2.
3.
Introduction
SWOT
Three
4.
5.
6.
Four
Five
etc
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