This survey analysis provides guidance for a new music magazine publication targeting 16-21 year old readers. Key findings include: - The target audience prefers an informal tone and are not currently reading other music magazines. - £2:10-£3 is seen as a reasonable price point. - Popular topics include musical YouTubers since no publication currently covers this. - Potential mastheads like "You 2", "Key", and "X" are well-liked. - Articles should profile interesting artists and the cover feature a popular person. - Facebook and Twitter are the dominant social media platforms to promote the magazine.