The document summarizes the results of a survey about music preferences. It finds that most respondents were female and preferred indie and pop music genres. The target age range is 16-18 years old. While many respondents listen to music for 2-3 hours daily, most do not regularly buy magazines. The document discusses using these insights to design an affordable magazine focused on indie music that will appeal to teenagers' interests.

1. Survey Analysis

2. Looking at my results, it is obvious that
there are more females who took part in
taking the survey so I will mainly focus on
targeting my magazine towards the female
target market, however rock magazines
are usually limited to the male gender,
meaning I will look at what will attract the
male target demographic too. Moreover,
my results are heavily bias towards female
so majority of the further questions I asked
will reflect mainly the female
demographic.
However, I believe within the music genre
I want to focus on, males will be easier to
provide the magazine towards due to the
mass amount of males who are presented
as stars and popular in the indie/rock
genre.

3. These results show the age range of the
people who did my survey. As you can see,
the age range varies from 15-18 so the results
I have gathered will be based on teenage
perspectives. Since the age range 16-18 was
the most popular I will focus on this age range
as it is the stage where teenagers will look up
to musicians they have an interest in. Not
only that but they will most likely have a
weekend job of their own so they can afford a
weekly/monthly magazine, to ensure that this
will be something they buy this regularly I will
give it an overall average price that will
provide profit and ability for the teenagers to
buy.
This generation is also a stage of going
through rebellion, change and many trips to
festivals where parent aren't about, so this is
something else I will continue to research as I
want to attract the audience with elements of
information that will be of interest too them x

4. The most popular music genre is indie, followed by pop. This indicates
the style of music I will base my magazine on as it follows the
preferences of the target audience which I have detected from the
past 2 slides. Moreover the magazines I researched in the textual
analysis were of a similar/the same music genres and the contents
were of bands that fall within these genres – especially NME and Q,
where as KERRANG! focuses on punk/rock genre, but these two
genres didn’t result very popular.

5. I asked this question based on my textual
analysis as these 3 magazines are the ones I
have now gained knowledge of and want to
have a magazine similar style to NME as it is
one I have collected personally and contains
majority of the indie genre which was the
highest vote in the survey!
However, as magazines are found online now a
days and not as popular, the biggest
percentage of the survey takers chose ‘none of
the above’. This helps me identify what viral
campaigns will come alongside my magazine to
ensure recognition, not only that but it
indicates that some of my audience from the
surveys use online/social media which is
something I will consider to be apart of my
magazine, whether that may be contents or
promotional/advertisement techniques.

6. Looking at the comments of the respondents
answers of why they listen to music, it helps
me understand what it means to them
personally. Having a magazine that adds a
personal touch will help the target reader
realise this is the magazine for them,
moreover it will help me decide how I
should present music - something very
precious, just a hobby/past time or as a
source of entertainment. One teen said it
was a ‘soundtrack to life’ which comes
across as it does have an impact on their life,
plus it gives me a chance to explore different
ways to explain what music means through
the demographics words - this could be
through the article/double page spread or
an inspirational music influencer as a focus
on the cover or article/interview.

7. I wanted to find out how often my target audience
listened to music to see if it was something they
chose to listen to on a daily basis as it will help me
ensure how passionate my target reader listens to
it. Adding onto that this research will indicate how
often they want to “escape from reality” or listen
to their “soundtrack to life”.
Looking at the results it shows an equal split
between 1-2 hours, 2-3 hours and 5+ hours. This is
very interesting as there is quite a big gap
between 1-2hours and 5+ hours, however all of
these times is a lot of time to simply listen to
music. I will most likely focus on those who listen
to it 2-3 hours as it falls in between the 3 most
popular results.

8. Unfortunately, the results that came
back for this question show that
majority of the people who took part of
the survey never buy magazines. To
solve this problem I will create an
affordable magazine that suits the right
age group and social class that can
afford the amount of money and
enhance the likes and interests of my
ideal reader which I will be creating
through research and an interview with
my current perfect reader who will
provide further information to create
the perfect, affordable magazine.

9. The reasoning behind this question was to
find out the personality of the reader. I
wanted to know this as a personality of a
person can really reflect on their dislikes and
likes or what draws their attention. For
example on responder states they are
“relaxed”. Bearing this in mind I would think
about the colour scheme and the layout to
attract a relaxed person i.e.. simple layout
and not too many vibrant colours. On the
other hand, someone who is “fun and easily
distracted” will be drawn towards a busier
layout with a bright colour scheme as it is
more likely to catch their eye. Looking
through all of my answers for this question, I
have discovered that I will most likely look
into more simplistic magazines, yet still
induce sparks of colour here and there for a
more fun approach and presentation.

10. Some people love music so much they
decide to take it upon themselves and learn
an instrument of some sort. This doesn't
necessarily mean they have more passion
but stereotypically it will make them appear
to have a slight higher element of passion
towards the subject area. However knowing
what instruments are played by the target
audience will help with different features
that will take a place in my magazine such
as buzzwords and sub headings on the front
cover or contents page and potentially
competitions to win (for instance) a guitar
etc. Nevertheless some of my key focus
group may have more of an interest in
audio or social media, enhancing new ideas
for possibly aspects of the magazine that
will attract them.

11. This question is very straight forward and really
helps withy main focus for what I should include
within my magazine - especially for the double
page spread. On majority of the responses I got
the information that and interview with a
particular musician artist would interest the target
demographic. This occurred a few times as I
believe that interviews are fun to read and is the
actual artist speaking whereas an article is
someone talking about the musician. This links
back to my idea of a personal touch as if the
magazine includes the words of the artist
themselves it will make the reader feel as though
they are there and within the conversation. Not
only that but an interview can be laid out in
different ways by using different colours and fonts
etc, meaning the audience of ‘fun’ will find this
interesting to read just for the graphology side to
it, let alone the intriguing (true) information they
receive from an artist/band themselves.