The final draft for evaluation question two

1. Question Two ~ How does your media product represent particular social
groups?
I have portrayed as many social groups possible whilst sticking to the theme of YouTubers. I
included all races and classes, as there is no discrimination in popularity of musical
Youtuber’s in regards to these two topics.
There is quite an equal spread of males and females featured in my magazine, this can be
seen in my sell lines as there is a mix of male and female bands and artists, representative
of those in real life who make the music. This is also representative of the target audience as
I am attempting to appeal to both males and females. For example, my feature article is
focusing on the real person behind the star ‘Kira Knight’, another focal article is ‘Love is in
the air for Toddy’. These are probably the main sell lines of my magazine and they both
feature a different gender and humanises the artists to make them more relatable to the
audience.
I don’t believe that I have represented any social group in a major stereotypical way. There
may be some slight slips in stereotyping but they are not intentional because some colours
that appeal more to one gender or storylines that may seem to follow a stereotype but that is
not there to prove the stereotype correct but to report on the news available at the time.
The genders are not represented in a stereotypical way. Both males and females are
presented in the magazine as equally as possible corresponding with the stories available. I
have also tried to steer clear or gender specific colours so as to be able to branch out to both
males and females. I focused on Red, Black and White as they are quite gender neutral
colours and also they represent YouTube which links to the genre of the magazine.
On my front page I have used a white background and a slanted angle across the page
containing red roses. The colours are all red, white and black to represent gender neutrality
and the roses are creating a brand identity for the main artist.
On my contents page I have a blue granite textured background with a slanted angle and a
pink granite textured background on the other half to represent the fact my magazine and
sell lines are for both genders. The blue lines under the headings are offset with the pink
sub-headings themselves and the blue block that the pink letters are printed on. This blend
of colours is an attempt to ensure both genders are represented and attracted to the product.
I have ensured that all different personality types are portrayed in my publication. I have
included both outgoing and more introverted people. The people in the magazine are not all
shown as geeks or introverts which is not the stereotypical audience but is the stereotype of
a techophille like the people who make the videos. I have tried to break the mould by
reaching out to them but not portraying them in a disrespectful or harmful light. This links to
my target audience as it is not too exclusive and they may feel like they are represented in
this magazine through an artist. I want my magazine to be available to anyone in the age
range that is interested in YouTube music and the best way to make it appealing to them is
including any artist that may signify them.
The suspected age range is 14 to 25, which is slightly less than the age range of most
popular YouTubers who will be featured. Both genders are represented as equally and
unbiased as possible.
For example, my featured artist is a strong and independent female but in in cover lines I
have made sure that i have included strong and independent male figures too. The feature
artist Kira is matched by The Three Musketeers in terms of relatability to the audience and
independence which in general makes them great role models, especially for the younger
audience members. The fact Kira is strong and independent defies the stereotype of females

2. being passive and submissive so she is not playing to any unfair stereotypes and
consequently teaching the audience to defy any stereotypes placed on them if they see them
as wrong.
Trevor Morgan has also been featured who defies the masculine stereotype of being
aggressive and un-sensitive to others feelings but he is a sensitive male but is not a
stereotyped ‘girly’ which is usually expected if they are not a macho tough guy.
However, there may be some issues that are more focused on one gender, as the articles
will depend on what has happened in the world of YouTube music. For example, on the
second of March, YouTube partnered with the United Nations to empower female creators
so the news will be more focused on females in the issue following this.