The magazine targets an audience aged 14-27 by using a variety of fonts on the colorful front cover to appear youthful. Feature stories are highlighted in bold boxes to stand out and appeal to younger readers. The musician on the cover is posed rebelliously with crossed arms to attract fans. The informal, relatable language draws in the target audience rather than feeling like a lecture. Mainstream music topics and charts help readers feel connected to popular culture. A quirky thought bubble from the artist adds humor that young people would appreciate.