Synthite Industries is an Indian company established in 1972 that is one of the world's largest producers and exporters of spice oleoresins. Over its 43-year history, Synthite has grown from 20 employees to 2000 employees and revenues of 1200 crore by 2014. Synthite has received several certifications for its quality management and focuses on sustainable growth, innovation, customer service, and value enhancement to achieve its vision of being the global partner of choice for food, health, and fragrance solutions.

1. -SURUMY SUBAIR
-MCMAT

2.  To understand the overall functioning of the firm
 To know about the various departments of an
organization and their functions and activities.
 To understand how the key business activities are
carried out.
 To understand the adoption of various technologies
for different activities of the organization.
 To know about the growth and diversification
strategies adopted by the organization.
 To identify the Strengths, Weaknesses, Opportunities
and Threats of the Organization.

4.  Synthite Industries Ltd is an Indian oleoresin
extraction firm, supplying ingredients to the major
food, fragrance and flavour houses.
 The company is based in Kochi. In 2008, it had 30% of
the world's market share.
 The company was established in 1972 with 20
employees.
 By 2014, it has grown to 1200 crore and 2000
employees.

5.  1972 : year of establishment
 1980 : Government of India recognizes Synthite as an Export House.
 1986 : Launches Fragrance Division at Maradur, Coimbatore for the production
of floral concretes and absolutes of Jasmine, Tuberose and Mimosa in
technical collaboration with Cal-Pfizer, France.
 1994 : Becomes the first Indian company in the food sector to obtain ISO 9002
certification from BSI UK.
 2000: Launches Synthite Exports Ltd.
 2001: Launches Natural Colour Division at Harihar, Karnataka.
 2003: Sets up wind mills at Udumalpettu, Tamil Nadu.
 2006: Launches (i) Spice division at Pancode, Kolenchery.
(ii) Aromco Flavour India Pvt Ltd, a joint venture with
Aromco, UK
(iii) Symega Savory Technology Pvt Ltd, a joint venture with
Omega, Austria.
 2008: Synthite Industrial Chemicals ltd. Rebranded as Synthite Industries Ltd
 2010: Goes global, sets up establishments in the US and in China
 2014: Inaugurated new corporate office at Kadayiruppu.
 2015: Officially launched Kitchen Treasures curry powders into common
market.

6.  Vision
"By consistently delivering the ingredients of success for
the most exciting food, health and fragrance solutions,
Synthite will be the partner of choice to our clients
worldwide."

7.  Mission Pillars
 Sustainable Growth:
 Innovation:
 Customer Service:
 Enhance Value:
 Making it a great place to work:
• Core Values
Performance
Fairness
Innovation
Commitment
Communication
Teamwork

8.  Bio Ingredients
 Spices
 Realty
 Hospitality
 Farm Tech
 Wind Energy

9.  Symega Savoury
 Symega Flavours
 Intergrow Food & Beverages
Sister Concerns
 Herbal Isolates

10. Mr. C.V. Jacob
Chairman
Dr. Viju
Jacob
Director -
Marketing
Mr. Ninan
Philip
Director - HR
Mr. Mani
Varghese
Director - Finance
Mr. Aju
Jacob
Director – R&D
Mr. George Paul
Managing Director

11. Chairman
Managing Director
Directors
Finance
Manager
Production
Manager
Marketing
Manager
HR Manager
Finance
Officer
Production
Planning
Marketing
Research
Analyst
Personnel
Manager
Accountants
Factory
Manager
Sales Officer
Administratio
n Officer
Employees Security Safety
QC Manager
R&D
Manager
IT Manager
QC OfficerR& d Officer Program
Assistants
ChemistsScientists Network
Administrator

12.  New Product
Development
 Human Resources
 Finance
 Information Systems
 Marketing
 QA/QC
 Raw Material
Procurement
 PPIC
 Sales Application
 Production
 Operational Procurement
 TPM
 Certifications

13. STRENGTHS
 43 years of experience
 Brand stability in the
market
 Easily accessible location
(by Road, Rail, and Air)
 Advancement of
Technology
 Strong and efficient
Research & Development
(New Product
Development) Department
 No trade Unions
 Adequate sources of
finance
WEAKNESS
 More cost on
manufacturing
 Shortage of manpower
with technical skills
 Weather dependent

14. OPPORTUNITIES
 Heavy demand for
organic products
 Geographical advantage
 Rising demand for
instant food and similar
products
THREATS
 Threat of new entrants
and competitors
 Shift in climatic pattern
 Arrival of artificial and
cheaper products

15. Findings
 The company is well adaptive with the
technology and changes.
 Synthite provides good welfare schemes
to the employees.
 The company is having good financial
positions .
 The company policies and routines are
strong and effective.
 Good employer employee relationships.

16. Suggestions
 The company has to focus on the
domestic oleoresin market
 Much attention should be given for
natural products.
 The company has to keep a close eye on
changing consumer preferences.
 More marketing should be adopted for
Kitchen Treasures as it is a B2C product.

17.  Organization is defined as an organized group of
people with a particular purpose.
 Synthite one of the world’s largest exporters and
producers of spice Oleoresins and other value added
products was founded by Mr. C.V. Jacob in 1972.
 Uncompromising system quality management has
enabled Synthite to obtain ISI 9001 and HACCP
accreditation from BSI UK.
 Synthite’s financial performance is an indicator
company’s success.

18. THANK YOU