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A Presentation on Organisation Study at 
Prakash Retail Private Limited 
Bangalore 
By 
guruprasad
Industry Profile 
Indian Retail Industry is the fifth largest in the world. 
It is one of the fastest growing industries in India 
INDUSTRY VOLUME 
Indian retail market, currently estimated at around USD 490 billion, is 
projected to grow at 6% to reach USD 865 billion by 2023 
Food and Grocery is the largest category within the retail sector with 60per 
cent share 
1million online retailers which sell their products through various e-commerce 
portals. 
PRESENT STATUS OF THE INDUSTRY 
The current estimated value of the Indian Retail sector is about 500 
billion USD and is pegged to reach 1.3trillion USD by 2020.
Growth of modern trade format across Tire I, Tire II, and Tire III cities 
 Higher incomes driving the purchase of essential and non-essential 
products 
Major players in India 
Pantaloons Retail Ltd 
Tata Group 
RPG Group 
Reliance 
Global level 
Wall Mart, joint venture with Bharati Retail, owns Easy Day 
British retailer TESCO 
Marks & Spencer joint venture with Trent
Company profile 
Commencement of the company: 
Company started in the year 1987 by late shri. K. Bola Poojary now it is 
managed by K. Surya Prakash (Managing Director ) 
Business/operations: Service based company 
Product profile 
Home Appliances and Kitchen Products 
Electronic Goods 
Consumer Durables Products 
Major Brands 
LG, Videocon, Godrej, Samsung, Onida, Philips, Usha, Hawkins, Prestige, 
Whirlpool, Bajaj, Panasonic,
Future plans 
New Outlet in Surathkal 
Have a plan to open 4 more new Outlets in Bangalore. 
Vision/ mission/ goals and values/objectives 
“Vision is to be a formidable force in areas of business and retain position 
of being a respectable business by harnessing our resources and 
capability” 
“Mission Our mission is to be a formidable force in the area of business operation 
& retain the leadership position by harnessing its resources & capabilities, 
besides venturing new markets at right time at right scale”. 
“Ethics We respect every person for his or her uniqueness and value them. 
We follow corporate values of highest standard and never misrepresent 
any kind so as to preserve and build lasting relation with our customers, 
associates and employees”.
Departments of company 
On various departments/ functional areas 
Sales Department 
Service Department 
Accounts Department 
Materials Department 
Purchase and Distribution Department 
Personnel Department
SWOT Analysis 
Strengths: 
Focus on customers 
Customer satisfaction 
Portfolio 
Experience 
Weakness: 
Far from market place 
Deals only with specific goods 
Opportunities: 
 Business expansion 
Diversifying the business 
Market network 
Threats: 
The free trade agreement 
Other company
7’s Frame Work
Problem Analysis 
Statement of the problem: 
Major problem facing by Harsha Electronics is failing to attract enough customers 
due to Lack of Promotional Activities and poor Brand Image. 
Methodology: 
Root Cause Analysis (RCA);Tracing a Problem to its Origin. 
Summary of findings: 
Harsha has ten retail 
Harsha deals with branded products only 
outlets in Karnataka. 
The employees are satisfied and clear with the company’s policies. 
The work done by employees is always recognized and rewarded
Suggestions / Recommendations 
Calendar For Customers 
T-shirts For All The Employees 
Extra Customer Service Training 
Sponsor Or Co-sponsor 
Host An After-hours Gathering 
Create Loyalty Program To Reward Existing Customers.
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ppt

  • 1. A Presentation on Organisation Study at Prakash Retail Private Limited Bangalore By guruprasad
  • 2. Industry Profile Indian Retail Industry is the fifth largest in the world. It is one of the fastest growing industries in India INDUSTRY VOLUME Indian retail market, currently estimated at around USD 490 billion, is projected to grow at 6% to reach USD 865 billion by 2023 Food and Grocery is the largest category within the retail sector with 60per cent share 1million online retailers which sell their products through various e-commerce portals. PRESENT STATUS OF THE INDUSTRY The current estimated value of the Indian Retail sector is about 500 billion USD and is pegged to reach 1.3trillion USD by 2020.
  • 3. Growth of modern trade format across Tire I, Tire II, and Tire III cities  Higher incomes driving the purchase of essential and non-essential products Major players in India Pantaloons Retail Ltd Tata Group RPG Group Reliance Global level Wall Mart, joint venture with Bharati Retail, owns Easy Day British retailer TESCO Marks & Spencer joint venture with Trent
  • 4. Company profile Commencement of the company: Company started in the year 1987 by late shri. K. Bola Poojary now it is managed by K. Surya Prakash (Managing Director ) Business/operations: Service based company Product profile Home Appliances and Kitchen Products Electronic Goods Consumer Durables Products Major Brands LG, Videocon, Godrej, Samsung, Onida, Philips, Usha, Hawkins, Prestige, Whirlpool, Bajaj, Panasonic,
  • 5. Future plans New Outlet in Surathkal Have a plan to open 4 more new Outlets in Bangalore. Vision/ mission/ goals and values/objectives “Vision is to be a formidable force in areas of business and retain position of being a respectable business by harnessing our resources and capability” “Mission Our mission is to be a formidable force in the area of business operation & retain the leadership position by harnessing its resources & capabilities, besides venturing new markets at right time at right scale”. “Ethics We respect every person for his or her uniqueness and value them. We follow corporate values of highest standard and never misrepresent any kind so as to preserve and build lasting relation with our customers, associates and employees”.
  • 6. Departments of company On various departments/ functional areas Sales Department Service Department Accounts Department Materials Department Purchase and Distribution Department Personnel Department
  • 7. SWOT Analysis Strengths: Focus on customers Customer satisfaction Portfolio Experience Weakness: Far from market place Deals only with specific goods Opportunities:  Business expansion Diversifying the business Market network Threats: The free trade agreement Other company
  • 9. Problem Analysis Statement of the problem: Major problem facing by Harsha Electronics is failing to attract enough customers due to Lack of Promotional Activities and poor Brand Image. Methodology: Root Cause Analysis (RCA);Tracing a Problem to its Origin. Summary of findings: Harsha has ten retail Harsha deals with branded products only outlets in Karnataka. The employees are satisfied and clear with the company’s policies. The work done by employees is always recognized and rewarded
  • 10. Suggestions / Recommendations Calendar For Customers T-shirts For All The Employees Extra Customer Service Training Sponsor Or Co-sponsor Host An After-hours Gathering Create Loyalty Program To Reward Existing Customers.